Kurambura francise nigikorwa cyihariye cyubucuruzi. Mugihe ubishyira mubikorwa, ugomba kuzirikana neza ikiguzi cyose kigomba gutangwa. Ubwa mbere, iyo uhuye na francise, uba ufite amafaranga atandukanye. Aya ni amafaranga rimwe, akorwa ako kanya mugitangira imirimo yo mu biro, hamwe nubukode buhembwa buri kwezi. Iyo ukoranye na francise irambuye, ugomba no kwishyura kugeza 3% nkubwoko bwimisoro kubikorwa byo kwamamaza. Umufaransa yamamaza akoresheje umutungo wawe.

Shyira mubikorwa urambuye francise ubuhanga hamwe na statistique hamwe nisesengura rya swot. Iki nigikoresho cyemerera kumenya neza imbaraga zawe nintege nke zawe no gukoresha aya makuru mumarushanwa. Birumvikana ko amahirwe n'ingaruka nabyo bikwiye kubitekerezaho kugirango udafite ingorane zikomeye mugihe kizaza. Niba ukorana no kurambura, noneho franchise igomba kuguha numubare munini wibisabwa. Ugomba gusuzuma hakiri kare ko hari isoko rikenewe ku isoko aho wahisemo gukora imirimo yawe. Mugihe ukora francise, birakwiye kandi kwibuka ko amafaranga winjiza agomba kuba menshi kurenza niba wakoraga ubucuruzi bwawe bwite. Nibyo, gukorana nikirangantego kizwi, urwego rwa rwiyemezamirimo rwo guhangana ningaruka rwiyongera kandi irushanwa ryiyongera.

Ibi biterwa nuko ushobora gukoresha ibikoresho bitandukanye byujuje ubuziranenge. Ubwa mbere, francise irambuye gahunda yubucuruzi irashobora gutegurwa ukurikije amabwiriza yatanzwe. Icya kabiri, ugomba kwitondera ko ukoresha uburambe bukungahaye francisor yibanze mumaboko ye. Iyo urambuye, ugomba gufata ingamba. Nukuri francisor iguha amakuru ajyanye nuburyo utakwangiza ibikorwa byawe. Kurambura bigomba gukorwa witonze kandi utihuta, bityo, ugomba gukora umwuka mwiza munsi yubushakashatsi. Ubufaransa butanga kuboneka gusa igishushanyo mbonera cyinyubako.

Ndetse imyambarire igomba gukurikizwa ukurikije amabwiriza. Ntucikwe naya mahirwe atangaje yo kujyana ubucuruzi ukunda kurwego rushya rwunguka, gushaka amafaranga, inyungu, no kumurika.

Franchises muri Berezile ikurikiza icyitegererezo kimwe no kwisi yose. Niba ushishikajwe na francise nibisabwa, noneho ugomba kwiga ibisabwa francisor iguha. Franchises iratandukanye kandi, ukurikije uko ibintu bimeze, urashobora kugendagenda aho byunguka cyane gukora ubucuruzi. Ubufaransa bukwiye hafi ya rwiyemezamirimo hafi ya yose kuko bidasaba imbaraga zidasanzwe zo kubishyira mubikorwa. Ukeneye gusa gukurikiza amategeko yagenwe na francisor hanyuma, urashobora kugera kubisubizo byingenzi. Burezili irazwi cyane kwisi, bityo francise ikorera kubutaka bwiki gihugu cyamerika yepfo igihe kirekire.

Ba rwiyemezamirimo benshi bahabwa amafaranga menshi muri ibyo bikorwa. Ubufaransa muri Berezile bukora bukurikije amategeko yemejwe mubindi bihugu. Kurugero, francisor ikodesha ikirango cyayo, ikoranabuhanga, nubundi bumenyi-buryo, kandi umuguzi akora igabanywa ryumutungo wimari kuri francisor. Mubisanzwe bikorwa bitewe namasezerano, kandi amafaranga yamafaranga arashobora gutandukana.

Franchising kuva kera nicyitegererezo cyubucuruzi cyakoraga neza kuva mu kinyejana cya 19. Niba ushishikajwe na Berezile no kuzamura franchise, noneho iki nigitekerezo cyiza. N'ubundi kandi, iyi leta ifite ibihe byiza byo gushora imari, kandi umucuruzi akeneye kwiga neza ibiranga akarere kose hamwe n’imiterere y’imiterere ya leta bijyanye n’amategeko. Amashanyarazi agezweho muri Berezile yunguka byinshi mugukoresha izina ryikoranabuhanga hamwe nikoranabuhanga bakiriye. Ibi biroroshye cyane kubacuruzi badashaka guhimba uruziga, ariko bashaka gukoresha uburyo bwubucuruzi buriho kugirango babone inyungu zikomeye ziva mubucuruzi. Mugihe ukora francise muri Berezile, urashobora gukora ibikorwa bigengwa namategeko yatanzwe, amahame, namabwiriza.