Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchises muri Biyelorusiya ni amahirwe akomeye kubakozi bose kwipimisha mubikorwa bishya byubucuruzi. Nka rwiyemezamirimo. Kuri benshi, intego nkiyi isa nkaho yifuzwa, ariko akenshi ihura numubare munini wo kwivuguruza no gushidikanya, kuko ntabwo abantu bose bumva biteguye ubucuruzi bunini. Kubwibyo, Biyelorusiya iracyari mu mpinduramatwara ya francise, igihe bazatangira gukoreshwa cyane. Urashobora kuba uwambere mugukingura ubucuruzi bwawe bushingiye kumurango witeguye!

Rero, kugirango utangire, ugomba gukomeza gutekereza kumpamvu francises ikenewe nicyo aricyo. Noneho uzasobanukirwa amahirwe ufite yo guteza imbere ubucuruzi bwawe neza. Rero, mbere yuko dutangira kwerekana icyo francises aricyo, turashaka kongeraho ko ubu hariho benshi muribo kandi hafi ya bose bashya cyangwa umucuruzi wateye imbere bazashobora kubona ikintu mubushobozi bwabo bwamafaranga kandi bakunda, ikintu cyujuje ibisabwa byombi ube mwiza. Kubera ko bizahuza neza nibyo bategereje kandi bakeneye. Ubwinshi bwisoko rya francise butanga amahirwe meza yo gukora ibi. Ikintu cyingenzi nukwegera ubushakashatsi bwawe neza kandi ukirinda ikosa ryica.

Noneho mubyukuri ni francise? Ubufaransa nubucuruzi bwiteguye ubona kugirango uteze imbere mubindi bihugu, umujyi, cyangwa akarere. Mubisanzwe, wishyura ikirango, paki yinyandiko, uburyo bwateguwe bwuburyo bukoreshwa, inama zo kuzamurwa, hamwe nicyubahiro kizwi. Emera ko ibyo bidahagije, kuko ikintu kigoye cyane muri iki gihe ni ukuvana mu bitazwi kandi ukagera ku cyubahiro cyiza no kwizera muri sosiyete. Ubusanzwe, francise, iguha amahirwe kuva mugitangira cyo kuba umugurisha uzwi cyane muri Biyelorusiya kandi ntabwo ari umuntu utavuzwe izina mubigo byinshi bisa. Biragoye cyane rero gusuzugura imikorere ya francises.

Byongeye kandi, nkuko byavuzwe haruguru, uzakira uburambe budasanzwe bwikigo gikuru, muri Biyelorusiya gishobora kuba kitarigeze cyumvikana na gato. Inzira nyamukuru kuva gutangira kwihangira imirimo kugeza kumenya ibyibanze byambere bizaba bimaze kugukorerwa. Ntugomba gukora amakosa menshi yifuza kuba ba rwiyemezamirimo wowe ubwawe, bidatwara igihe gusa ahubwo binakubita cyane mumufuka! Amafaranga uzigama kubyemezo bitatsinzwe birashobora kwishura kugura francise muri Biyelorusiya, kubwibyo rero bisa nkaho byunguka nonaha. Ariko, urashobora kugira ibibazo byemewe kuriyi ngingo. Kurugero, kuki umuntu yashaka gukorana na Biyelorusiya na ba rwiyemezamirimo bayo? Kuki wagurisha ubucuruzi bwawe kubandi? Nibyiza kubacuruzi?

Yego! Ibi rwose byunguka kuko bitanga amahirwe meza yo kwagura ibikorwa byawe. Ntabwo rwiyemezamirimo wese afite imbaraga zihagije zo guhangana namashami menshi, ariko mugihe kimwe, bashaka kwaguka. Byongeye kandi, umuntu umwe arashobora gusa kuba adafite imbaraga nimbaraga zihagije zo kuyobora amashami menshi, kandi imari imwe nimwe izahora ituruka muri francise. Hanyuma, biragoye rwose kugenzura ubucuruzi mubihugu bitandukanye, urugero, muri Biyelorusiya, mugihe uwashinze ubwe akomoka muri Amerika. Ariko gufungura francise bizatanga imbaraga zo kwaguka, isoko rishya ryinjiza, hamwe numwanya wabonye mugihugu gishya rwose.

Nkuko mubibona, ba rwiyemezamirimo benshi bashobora gushaka gukorana na Biyelorusiya, kuko ibi bifite inyungu nyinshi. Ntabwo rero ubona foromaje muri mousetrap, ariko amasezerano yunguka rwose kumpande zombi. Nukuri, ubu hariho ikibazo kitoroshye cyukuntu utazahura nabashuka, uburyo bwo guhitamo francise ibereye kubwinyungu zawe, imbaraga zawe, nubukungu bwawe, uburyo bwo guhitamo ibereye akarere kawe. Kugirango ugere kubisubizo wifuza, ugomba kwitabaza serivisi zundi muntu. Ariko ntugire ubwoba! Umuturage wa Biyelorusiya azabona inyungu nyinshi zituruka ku bahuza mpuzamahanga kuruta uko azakoresha mu kubaha akazi.

None umuhuza agomba gutanga iki kumpande zombi? Isosiyete yacu ikora muburyo bwo guhitamo neza abafatanyabikorwa bizewe kandi bemejwe. Duhitamo gusa ibigo bikomeye dukusanya amakuru yose akenewe. Kandi ibi ntabwo bivuze gusa guhuza, ariko kandi bizwi, ingano yumusaruro, imari. Ibi byerekana inyungu zingenzi kubaguzi bazashobora guhitamo muburyo butandukanye butangwa neza kuri bo, aho amahitamo meza kandi yizewe yamaze gutorwa.

Hariho inyungu kubashinze isosiyete nugurisha, zifatanije cyane ninyungu zumuguzi ushobora kuva muri Biyelorusiya. Ikigaragara ni uko guhera mu ntangiriro tuzakora urwego rukomeye rw'akazi hamwe nawe, aho tuzagaragaza ingengo yimari yawe, tukagena ibyifuzo byawe, tugakora urutonde rwaba francises babereye mbere tukakwereka. Mubyukuri, isosiyete izabona umuguzi mwiza wenyine, nayo iraboroheye. Nkuko mubibona, kwishora mubandi bantu bitanga inyungu kubashinze no kugura francise. Kwishora mubandi bantu birashobora kandi kwemeza kwizerwa, umutekano, hamwe nuburyo bwemewe.

Franchises muri Biyelorusiya ninzira nziza yo guhagarika kuba office plankton no gufungura ubucuruzi bwawe bwite. Muri Biyelorusiya, iyi ngingo iracyari shyashya kandi irashobora gutera umunezero mwinshi, urashobora kuba umwe mubambere, francise yawe izatera akavuyo, kandi uzafata umwanya wingenzi mumasoko ya Biyelorusiya. Nkuko mubibona, francising muriki kibazo isa neza cyane. Hasigaye gusa kutwandikira kugirango tujye inama!

Ubufaransa bwubuvuzi bwamatungo nubwoko bwumushinga wubucuruzi ugomba gushyirwa mubikorwa hubahirijwe cyane amabwiriza yemeranijwe. Byanditswe mu masezerano abigenga kandi nta na rimwe bigomba kurenga. Erega burya, niyo mpamvu ukorana na francise kugirango witange inyungu kurenza abo muhanganye. Ibyiza biri mubyukuri ko ushyira mubikorwa umushinga wubucuruzi ushingiye ku ikoranabuhanga ryo mu rwego rwo hejuru ukoresheje ubumenyi-buryo buzagufasha kuyobora isoko. Hamwe na francise yubuvuzi bwamatungo, ubona ikirangantego kizwi kwisi kandi gishimishije ufite. Ariko urutonde rwinyungu ntirugarukira kuriyi.

Mugihe ukorana nubuvuzi bwamatungo, urashobora kandi kubara inyungu zinyuranye, nko gushyira mubikorwa imishinga ikora kandi yo murwego rwohejuru. Ibi biguha amahirwe meza yo gukurura abakiriya benshi no gutuma benshi muribo bashobora kuba abakiriya mugihe kirekire. Kugira abakiriya basanzwe biguha amahirwe yo gucuruza neza ibicuruzwa byawe bityo ukaba rwiyemezamirimo watsinze cyane. Ubuvuzi bwamatungo bukora neza ninzira yubutunzi no gutsinda.

Mugihe ushyira mubikorwa ubuvuzi bwamatungo, ugomba kwitondera ko uzaba uhanganye nibigo byose bitanga serivisi zisa mumujyi wawe. Bamwe muribo barashobora kuba abanywanyi bafite intege nke, mugihe abandi barashobora kuguha guhangana neza. Niyo mpamvu ugomba kwitegura neza no gukora isesengura ryibanze ryibikorwa byo guhatanira isoko. Umaze gusobanukirwa neza uko isoko ryifashe, uzakenera gukora isesengura rya swot. Isesengura rya Swot ningirakamaro rwose niba ukoresha ubuvuzi bwamatungo. Bizagufasha guhora ufata ibyemezo bikwiye byo kuyobora no gukora imirimo yo mu biro hamwe nurwego rwohejuru.

Gushyira mu bikorwa ubuvuzi bwamatungo ni umushinga wubucuruzi uzakuzanira inyungu zikomeye mugihe kirekire. Ikintu nyamukuru nukuyishyira mubikorwa ukurikije amabwiriza kandi udatekereje ko bidahwitse. Nyuma ya byose, urashobora kugenzurwa byoroshye nabahagarariye francisor. Amashanyarazi yubuvuzi bwamatungo arashobora kugenzurwa byoroshye, kandi ntuzamenya ko umuguzi wamayobera yaje iwanyu. Uyu numuntu, wiyoberanije nkumukiriya, akaza aho uri agatangira gusabana. Agura ibicuruzwa, akoresha serivisi, kandi akora igitekerezo cye atabogamye kubyerekeye niba wujuje ubuziranenge bwa franchise. Byongeye, aya makuru yimuriwe muri francisor kugirango atunganyirizwe.

We ubwe ahitamo niba azakomeza kuvugana nawe cyangwa guhitamo umugabuzi mwiza. Mubyukuri, mugihe ushyira mubikorwa ubuvuzi bwamatungo, uhagarariye ikirango aragushishikajwe no gukomeza ubuziranenge bwiza.