Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ishuri ryigisha gutwara ibinyabiziga ni umushinga ushobora kubyara inyungu ugomba gushyirwa mubikorwa hitawe kubintu bitandukanye. Niba uhisemo gutangiza ishuri ryigisha gutwara, noneho francise igomba guhitamo ukurikije ibyo ukeneye nibikenewe. Nibyiza kwishora mubufaransa gusa kuberako ubonye, usibye ikirango kizwi kandi kizwi, urutonde rwose rwimishinga itandukanye yubucuruzi, ubumenyi-bwikoranabuhanga. Kandi ibyo byose birashobora gukoreshwa kugirango ubone inyungu zikomeye murugamba rwo guhatanira. Ishuri ryigisha gutwara ibinyabiziga rigomba kuzamurwa kugirango ntanumwe mubanywanyi ushobora kukurwanya muguharanira ibyo abakiriya bakunda. Ubufaransa ni kimwe gusa mubintu byatsinze kuva ushyira mubikorwa umushinga wubucuruzi, uyobowe namakuru yakiriwe.

Amakuru yose yerekeye amakosa nandi makuru azagufasha guhitamo uko wakomeza kugirango utange inyungu zipiganwa. Uzashobora gukorana na raporo zitandukanye kandi ubyige kugirango ufate ibyemezo byubuyobozi neza. Ukurikije amakuru yakiriwe, bizahora bishoboka kumva ibyabaye mubucuruzi nuburyo bwo kubitezimbere kugirango twongere amafaranga yinjira ashyigikira ingengo yimari.

Ishuri ryigisha gutwara ibinyabiziga ni umushinga wubucuruzi, guhera aho utazigera ukora amakosa niba uyobowe na gahunda yubucuruzi yatanzwe mbere. Korana n'ibishushanyo n'imbonerahamwe, wige amakuru yubuyobozi muburyo bugaragara. Ibi birashobora kugufasha gufata icyemezo gikwiye cyo kuyobora no kuyoborwa nayo mugushyira mubikorwa ibindi bikorwa. Ubufaransa bwabonetse kugirango wubake ubucuruzi bwawe bushingiye ku ikoranabuhanga nibisubizo bigezweho bikoreshwa na sosiyete yo hanze. Mubyongeyeho, mugura francise yishuri ryimodoka, uraruhutse gukenera kumenyekanisha ikirango guhera. Birumvikana ko ugomba gukora gahunda yubucuruzi wenyine, icyakora, kubwibi, uzahabwa ibyiciro byose byinyandiko zitandukanye.

Bazagufasha kumva uburyo washyira mubikorwa neza francise yishuri. Nibyo, inyungu zose ubona ushyira mubikorwa ibikorwa byawe uhujwe na francisor bitwara amafaranga. Mugihe ukora ibikorwa bijyanye na francise yishuri ritwara ibinyabiziga, uzakenera gukuramo bimwe kuri francisor. Iyi misanzu itangwa buri kwezi, bikaba bisanzwe. Iya mbere ni amafaranga yubukode, ni 2 kugeza 6% yinjiza buri kwezi. Igice cya kabiri mugushyira mubikorwa ishuri ryigisha gutwara ibinyabiziga nicyo bita kwishura ibikorwa byo kwamamaza.