Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa i Berlin bugirira akamaro rwiyemezamirimo uhisemo kubuteza imbere. Berlin ni umurwa mukuru w'Ubudage, kimwe mu bihugu byateye imbere cyane kandi bikize mu Burayi. Berlin irangwa nubuzima bwo hejuru kandi bukenewe neza. Niyo mpamvu ari byiza cyane kuzamura francise i Berlin. Ariko, mubyukuri ibyicaro byose hano bimaze igihe kinini bigizwe namasosiyete atandukanye. Kugira ngo uhuze n'iri soko, ni ngombwa kwiga witonze amategeko n'ibiranga abaturage baho.

Na none, ifasi ifite ba mukerarugendo benshi bazishimira gukoresha uburenganzira bwawe niba ubiteguye neza. Gura amahirwe gusa kubirango byizewe byageze ku ntsinzi kandi bifite ibitekerezo byiza mubaturage b'ibihugu bitandukanye. Franchises irashobora gukoreshwa kubushake bwawe, ariko, ugomba kubahiriza amabwiriza. Amasezerano yasinywe agenga umubano hagati ya francisor na franchisee. Teza imbere amahirwe i Berlin kandi ubone amafaranga menshi kuva uzahora ubona abakiriya niba ukora byose neza.

Ubufaransa i Berlin bufite amahirwe yo kugera ku ntsinzi mu gihe kirekire, kubera ko, usibye ba mukerarugendo ndetse n’abaturage benshi baho, ufite abakiriya bawe ushobora kuba ufite mu muntu w’abo bantu baje gukora ibiro byabo. ibikorwa mu ifasi yuyu mujyi wubudage. Ubufaransa ahantu nkaha buzana inyungu zikomeye kubisosiyete iteza imbere, kandi ibi bifite ingaruka nziza cyane ku ngengo yimari yayo. Iyo utezimbere francise mumujyi, nawe utanga umusanzu runaka kuri francisor, kimwe nahandi. Uburenganzira nigikorwa gitanga kugabanywa bita umusanzu umwe. Yimuriwe kuri konti yisosiyete iguha uburenganzira bwo gukodesha no gukoresha ikirango namabwiriza.

Gura francise mumujyi uyikoreshe kugirango ube rwiyemezamirimo watsinze kandi ukize winjiye kumasoko mugihe kandi winjiza urwego rwo hejuru.

Amashanyarazi muri Siriya akwiye guhitamo kurutonde rwibicuruzwa bizwi kandi bizwi byagaragaye neza ku isoko ry’igurisha. Binyuze muri francise, Siriya izakira ibitekerezo bitandukanye byihariye byashizweho mubucuruzi, nibyiza byigihugu. Ubufaransa, mugihugu nka Siriya, bizamenyekana muri ba nyirubwite bifuza guteza imbere ubucuruzi bwabo. Niba ushoboye gushyikirana nuwabikoze hamwe nu mwanzuro wubufatanye, noneho uzahabwa amahugurwa yingirakamaro muburyo burambuye bwo kwamamaza no kwamamaza, kugirango ugire icyo ugeraho mugurisha byinshi muri Siriya. Hamwe nimikoreshereze ya francise, ntabwo wihanganira ibyago, nkuko ubonye umushinga wateguwe utekerejweho birambuye hamwe niterambere ryintambwe ku ntambwe yo gukoresha. Uzashobora guhitamo ikirangantego gishimishije cyo gukora ubuziranenge kandi bunoze bwo gukora ibikorwa byakazi, hamwe nizina ryigihe kirekire ryiteguye bizashobora gushinga umusingi wikigo byihuse.

Twakagombye kuvuga ko ikiguzi cya francise muri Siriya kizaterwa no kumenyekana kwikirango, ndetse no kumara igihe kirekire ku isoko ku isoko.