Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwagabanijwe byigihe gito nicyiciro cyubwishingizi muri francises. Mubisobanuro byemewe muri rusange, igitekerezo cya francise bivuga ubucuruzi, gutanga serivisi, murwego rwinganda nogukora ibiryo, mubucuruzi bwamahoteri, hamwe na serivise yoherejwe kumaduka yo kumurongo. Icyakora, bakorana kandi na francise mubwishingizi bwumutungo wimukanwa nuwimukanwa, ibikoresho bidasanzwe, harimo ubwishingizi bwubuzima, kubitsa muri banki, hamwe na serivisi yo gukusanya amafaranga kubiciro, kandi kugabanywa byigihe gito nikimwe mubisabwa mumasezerano yubwishingizi. Mu nkoranyamagambo y’amasezerano, kugabanywa bivuga igice cy’ibyangiritse byatewe bitishyurwa n’umwishingizi mugihe habaye ubwishingizi. Ikiganiro kibanza hagati yabasinye ku ishyirwaho ryagabanijwe mu masezerano ya francise bikorwa mbere yuko amasezerano arangira. Kuba hari ingingo yateganijwe byerekana ko igihombo cyumvikanyweho cy’igihombo, mu buryo bwuzuye bw’amafaranga cyangwa ijanisha ry’amafaranga y’ubwishingizi cyangwa umubare w’igihombo, umuryango ntabwo wishyura nyirubwite, n’umwishingizi wigenga wenyine.

amafaranga, yishyura igihombo cyumutungo nindishyi zatewe. Umubare wibyangiritse kuri francise uvugwa mumasezerano asubizwa numwishingizi wubufaransa. Ubufaransa bwagateganyo bwakuweho ni ibintu bisabwa n’amasezerano y’agateganyo, ukurikije igihombo n’indishyi zishobora kuba nyir'ubwite bifite agaciro mu gihe cyihariye cya kalendari, mu gihe cyo gutangira itariki yagenwe kugeza ku iherezo ry’itariki yagenwe ya by'agateganyo. Niba ibyabaye byubwishingizi bwigihe gito byarabaye mbere yigihe ntarengwa cyumvikanyweho kandi cyashyizweho namasezerano, isosiyete ntizishyura igihombo cyumutungo cyerekanwe muburyo bwifaranga, igifuniko, no gusubiza indishyi zamafaranga. Mugihe hagabanijwe by'agateganyo, mugihe igihe cyo kuba cyabaye cyubwishingizi cyararangiye, indishyi zigihe gito ntizemewe kandi ntizishyuwe. Ubufaransa bwigihe gito bugabanywa nubucuruzi bwubwishingizi nibintu byunguka, impande zombi zimpande zombi, ni ingirakamaro kandi byunguka, haba kubwishingizi kandi nta nyungu, bifite akamaro kandi bifatika kubwishingizi. Umwishingizi wa francise by'agateganyo abona amahirwe yo kutishyura ibyangiritse kubakiriya mugihe habaye ibyangiritse byoroheje, bityo bigahindura amafaranga yimikorere yumuryango wubwishingizi hamwe numurimo mukazi ukurikije umubare w'abakozi, ukazigama umushahara w'abakozi ba societe ya franciser.

Na none, ibyabaye byishingiwe ntibigomba kuvuka kandi ntuzakenera gukoresha igabanywa, nyirubwite ahabwa inyungu zifatika kubiciro bya politiki yubwishingizi, uko igabanywa rinini, ubwishingizi buhendutse, nibindi.

Serivise yuburezi franchise nigikorwa gifatika. Kugirango ubishyire mubikorwa, ugomba kwibanda kubikorwa byubucuruzi. Akenshi biragoye guhangana ningorane, ariko, niba ufite gahunda nziza yibikorwa, urashobora kunyura mubiterabwoba hamwe nigihombo gito. Kora ibikorwa muburyo franchise iguha amahirwe yo guhatanira. Koresha byinshi muri serivisi zose hanyuma hanyuma, uzatsinda rwose. Mugice cya francise, ugomba gusobanuka neza ko ikigo cyigisha gikorana nabana.

Kubwibyo, ugomba guhora ukora ibikurikira serivisi zumutekano. Nyuma ya byose, abashyitsi bawe bato ntibagomba na rimwe kugirirwa nabi. Kubwibyo, kora amashusho, abakozi ba gari ya moshi, kandi, muri rusange, tegura ibibanza muburyo bwateganijwe na francisor. Birakenewe kwirinda inguni zityaye, amababi asohoka, kimwe nibice byoroshye. Niba uhisemo kwishora mubikorwa byuburezi byubufaransa, isosiyete yawe rwose izageraho utsinde niba ukoresheje ubumenyi nubuhanga byose wakiriye uhagarariye ikirango kizwi. Ntugomba kwirengagiza kumenya ubushobozi bwibikoresho byamakuru. Iragufasha kwiga neza imibare yatanzwe.

Ibi ni ngombwa cyane kugirango umuntu atsinde.

Kugira amakuru agezweho mugihe ukora francise yuburezi biguha inyungu zingenzi zo guhatanira. Tanga urwego rwuburezi rwa francise muburyo bukwiye bwo kwitabwaho kugirango ishyirahamwe ryanyu rishobore kuganza isoko kandi ryinjize urwego rwo hejuru rwinjiza. Urashobora buri gihe gukora neza mubihe runaka niba uri rwiyemezamirimo ukora neza. Kora ubishoboye, ntukemere amakosa hanyuma izina ryawe rizaba ryiza rishoboka. Ugomba buri gihe kwemeza ko ireme rya serivisi murwego rwuburezi ruri hejuru bishoboka. Ibi biraguha ubushobozi bwo guhangana byoroshye nimirimo yibintu byose bigoye.

Ibikorwa byo kubika inyandiko udakoze amakosa biguha amahirwe yo kugabanya ibiciro. Hamwe no kwiyongera kwinjiza no kugabanuka kwakoreshejwe, biraguha ingaruka zifatika.