Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imyenda yimyenda ni umushinga wubucuruzi ushobora kubyara inyungu, kandi ntugomba gukora amakosa mugihe uyashyira mubikorwa. Nyuma ya byose, uzakora ibikorwa byawe munsi yikimenyetso cyisosiyete izwi. Ubufaransa bugura amafaranga kandi burimo ibihembo bitandukanye. Ubwa mbere, mugihe ugurisha francise yimyenda, urasabwa kwishyura amafaranga yiswe royalties, kandi mugihe waguze francise, ubanza usabwa kwishyura icyarimwe. Byongeye kandi, hateganijwe umusanzu mubikorwa byo kwamamaza, bizakorwa nimbaraga zo guhagararira ikirango murwego rwisi. Ibi bituma ukomeza urwego rwo kumenyekanisha ibicuruzwa kumyanya yo hejuru.

Shyira mubikorwa francise yawe neza kandi neza kugirango ube umucuruzi uhiganwa neza. Kugirango ukore ibi, ufite ibintu byose uhereye kumurongo uzwi. Urashobora gukoresha tekinoroji yo murwego rwohejuru hamwe nubumenyi-kugirango utange inyungu zingenzi zo guhatanira.

Niba ucuruza imyenda, noneho francise igomba guhitamo ukurikije ibyo abakiriya bakunda. Birumvikana, niba francise yatoranijwe ifite urwego rwo hejuru rwo kwamamara, ugomba guhitamo iki kirango kubindi bitangwa. Jya kuri enterineti. Hano hari umubare munini wimyenda yimyenda hanze, buri kimwe gifite umwihariko wacyo. Uhabwa amahitamo atandukanye kugirango uhitemo, kandi ibisigaye ni uguhitamo icyiza. Shyira mubikorwa ibikorwa byo kugurisha imyenda mugihe kimwe na francisor.

Kuri we, ntuzabona amahirwe yo gushyira mubikorwa gusa ahubwo uzabona n'ingaruka zitandukanye zizagutera ubwoba. Kugirango tubisuzume, birakenewe gukora ibikorwa byabanditsi muburyo bukuze. Kurugero, isesengura rya swot riratangwa. Nubwoko bwibikoresho byo kubika inyandiko bigufasha gukusanya amakuru no kuyasesengura kugirango umenye imbaraga zawe n'intege nke zawe. Korana na francise yimyenda kugirango ushimangire umwanya wawe kumasoko. Uzashobora kuyobora, urenze abanywanyi bose b'ingenzi kandi wihaye urwego rwo hejuru rusabwa neza. Ishyirwa mu bikorwa rya francise yimyenda ifitanye isano ningaruka zitandukanye, kubwibyo, ugomba kuba witeguye kubihagarika.

Niba ukoresha francise, ufite inshingano zitandukanye. Ntabwo ari inshingano yo kwishyura buri kwezi ibyiciro hamwe nigice kimwe mugitangira. Ni ngombwa kandi gukora ibikorwa byabo hakurikijwe amategeko ateganijwe mu masezerano. Mugura francise yimyenda, urasabwa kandi kugura imigabane imwe nimwe muri francisor. Nibikorwa bisanzwe bikoreshwa mubikorwa hagati yikimenyetso icyo aricyo cyose gikora kurwego rwisi.

Gukorana na francise yimyenda ninzira yubucuruzi isaba kwibanda cyane. Ntugomba gukora impapuro utarebye amabwiriza, nibyiza kubona amakuru yose akenewe kandi uhuye numwimerere. Ntabwo aribyo bizaguha amahirwe yo guhatanira gusa, ahubwo uzanashobora guhangana neza nizindi ngaruka zose zishobora kuvuka. Mu buryo nk'ubwo, amategeko ya leta ntagomba kwirengagizwa mugihe agurisha imyenda yimyenda. N'ubundi kandi, uyu ni umushinga w'ubucuruzi usaba kubahiriza byimazeyo amahame y'amategeko aho dukorera ibikorwa byacu.

Imyenda yimyenda ikora neza izaguha amahirwe yo kuzamura cyane ubukungu bwawe, ndetse no kwishyura francisor. Nyuma ya byose, ufata inshingano zimwe kugeza 9% yinjiza buri kwezi, uzohereza kuri konti zuhagarariye francise. Ariko ibi ntibigarukira kurutonde rwibisabwa ugomba kubahiriza byimazeyo. Urasabwa kandi kwambara abakozi bawe ukurikije amategeko yimyambarire yatanzwe. Ibice by'inyubako hamwe n'imitako y'imbere yikibanza, ugomba kandi gutunganya ukurikije kodegisi yatanzwe na francisor.

Imyenda yimyenda yumugore nigikorwa cyingirakamaro ariko akenshi gishobora guteza akaga. Ingaruka zirashobora guturuka mubyerekezo bitandukanye. Ubwa mbere, mugihe cyo gushyira mubikorwa francise, abanywanyi barashobora kwifashisha muburyo bwuburiganya kandi budasanzwe, mubitekerezo byabo, bifasha guhangana nawe. Byongeye kandi, imyambaro y'abagore igomba gushyirwa mu bikorwa hakurikijwe amategeko y'akarere. Birakenewe gusobanukirwa hakiri kare amategeko agomba kubahirizwa. Noneho, urashobora kwirinda ingorane nibibazo.

Niba uhisemo gucuruza imyenda, noneho francise ni ngombwa rwose. Hifashishijwe francisor, urashobora kugurisha ububiko bwihariye bwibicuruzwa kandi, mugihe kimwe, ntugahimbye ikintu gishya na gito. Ndetse no gushushanya ibibanza byawe kimwe nubwa francisor. Birakenewe gusa gushaka abubatsi no kumenya umushinga wo gushushanya. Tanga imyenda ya francise yawe muburyo bukwiye bwo kwitabwaho kugirango nyuma yawe ntugire ingorane zikomeye. Nubwo ugomba guhura nibibazo bitoroshye, ufite amahirwe yo kutabizana mubihe bikomeye. Imyenda y'imbere y'abagore igomba kugurishwa hakurikijwe ibipimo wahawe.

Ibi bireba imyambarire y'abakozi n'imyitwarire y'abakozi bawe. Bategekwa guhorana ikinyabupfura, kandi bashoboye gusubiza ibibazo byabajijwe. Noneho ntuzagira amakosa adashobora kurenga kandi urashobora kuganza byoroshye isoko.

Mugice cyimyenda yimyenda yabagore, ugomba kwishyura ibirenze imisoro. Ugomba kandi kugabanya buri kwezi kugabanywa biteganijwe kumuntu. Umuntu atanga umugabuzi wihariye hamwe nibikoresho byose bifatika, kubyo asaba amafaranga make cyane yo kugabanywa. Ukora kuva kuri 3 kugeza kuri 9 buri kwezi kwijana ryamafaranga yakiriwe, bityo, ugomba gushyiramo aya mafranga mugiciro cyose. Ugomba kubona amafaranga make muri francise yimyenda kuruta niba wakoraga wenyine. Nyuma ya byose, rwiyemezamirimo wigenga ntakuramo imisanzu iyo ari yo yose.

Ugomba kwishyura francisor kugirango iguhe ikirango cye. Imyenda ya francise kurwego rwo hejuru rwo kugaruka kumafaranga. Noneho ntakibazo ufite kandi urashobora kuganza ubuhanga isoko. Isosiyete yawe izaba ifite urwego runini rwinjiza, bityo, ntugomba gutakaza amafaranga. Gura francise yunguka cyane ufite, hanyuma ubucuruzi bwimyenda yawe buzaba bukenewe cyane.

Imyenda yimyenda hamwe na francise ni umushinga ufite akamaro muri iki gihe. Ugomba kubishyira mubikorwa neza, byuzuye ukurikije amahirwe yatanzwe, noneho uzatsinda. Mugihe ushyira mubikorwa francise, birumvikana, ushobora guhura nibibazo bitandukanye. Kugira ngo ubitsinde nurwego ntarengwa rwo gukora neza, kora neza. Niba ufite gahunda yubwenge ihari, urashobora guhangana byoroshye ningorane zose. Mugukorana na francise, ufata inshingano runaka, uhinduka umuntu ubazwa, umugabuzi wihariye, witwa francisee.

Urashobora gutsinda neza na francise, ukora neza. Nibyoroshye cyane kandi bifatika, kubwibyo, birakenewe gukoresha ayo mahirwe. Imyenda yimyenda itanga amakuru agezweho yukuntu wagurisha imyenda cyangwa gukora lingerie. Kora byimazeyo ukurikije amabwiriza ufite mububiko. Witondere byumwihariko imyenda yawe yimbere. Intambara igomba kuba imeze neza kandi ibiciro bigomba kuba bihagije. Noneho francise irishura, kandi urashobora kwishyura byuzuye hamwe na francisor.

Niba ukorana na tinger hamwe na lingerie, noneho ugomba gukurura intego ikwiye. Birashoboka cyane ko bazaba abagore. Abakiriya batanga francise numubare ukwiye winjiza amafaranga kuri bije. Kora ubuhanga, noneho isosiyete yawe izashobora kuyobora isoko. Urashobora kongera kuyobora abo muhanganye, bityo ukiha amahirwe murugamba rwo guhatanira. Iyo ukorana na lingerie namasogisi, francise iguha urwego rukomeye rwubudahemuka bwabakiriya. Bashima ikirango cyawe, bityo, bagera kubitsinzi.

Ugomba buri gihe gukora muburyo isosiyete ishobora kuganza imbuto. Ibi bisaba guhora wiga imibare. Ikomeza kugezwaho amakuru kandi agezweho. Bakeneye gusaba kugirango sosiyete igende neza. Imyenda y'imbere hamwe na francise yemeza ko ushobora gucunga neza ibikorwa byawe, nubwo havuka ibibazo. Urashobora gukoresha ibyiza byose byakiriwe murwego rwa francise, iguha amahirwe yo gutandukana mubayobozi. Kuyobora isoko, ubona urwego rwiza rwibisabwa neza.

Imyenda yimyenda iguha amahirwe yo kuyigurisha mububiko bwanditseho, igishushanyo cyayo muburyo bumwe ukurikiza kode yo kuguha iguha inyungu yinyongera. Uretse ibyo, abakozi bazaba bambaye imyenda isanzwe yubwoko bwa francise.