Gufungura ubucuruzi ninzozi z'umuntu uwo ari we wese, umuntu ahitamo ubuhanzi, umuntu ahitamo ubucuruzi, umusaruro, serivisi, hamwe na francise kububiko bwimyenda, kubikoresho, salon, nibindi bice byibikorwa. Mbere, gufungura iduka ryimyenda byari bishimishije, ariko uyumunsi, mugihe habuze kubura amaduka, hariho benshi kuburyo amarushanwa arandura burundu inyana ntoya yibirango bitazwi. Kugirango udatakaza umwanya, imbaraga, kugirango ugabanye ikiguzi cyumutungo wimari, birashoboka, hamwe nibirango bizwi cyane byimyenda, gufungura amaduka mashya mubihugu no mumijyi itandukanye, kongera imiterere, gukundwa, ubwiza, no kugurisha, kongera amafaranga. Kugirango udashyira mu kaga, ntushake inama hamwe nibirango binini byububiko bwimyenda, hariho kataloge ya francises, aho ibigo bito n'ibinini byerekanwe, bikwiranye na buri mucuruzi. Urutonde rwa francise rurimo ibintu byinshi byubucuruzi (kuva kuri bito kugeza binini). Ukurikije urwego rwibikorwa, ku kirango nigihe cyakazi kumasoko, kubisabwa, no kugurisha, ibiciro bya francise biziyongera, hitawe kumafaranga yishyuwe rimwe.

Amafaranga rimwe kuri francise ntasanzwe kubantu bose kandi ni ubwoko bwubwishingizi bwa francisor. Amafaranga yishyurwa rimwe yishyurwa mugihe cyo gusinya amasezerano na mbere yo gutangira iduka, mbere yo kwimura uburenganzira bwose, amakuru, ishingiro ryabakiriya. Amafaranga yishyurwa rimwe biterwa nibiciro byose. Buri rubanza rufite ingaruka zarwo, urebye imitego, kugirango ruzenguruke, inzobere zo muri kataloge ya francisees naba francisors bazafasha. Na none, abafaransa bazagenda mubirori byose, batanga amahugurwa, isesengura, nandi makuru kugirango imikorere myiza yububiko bwimyenda. Imyenda irashobora gutangwa, haba kubagabo nabagore, kubana. Amaduka menshi, niko ikirango kizibukwa kubakiriya, byongera amahirwe nigurisha, bigira ingaruka kumafaranga.

Icyamamare kiranga ububiko bwimyenda, nigiciro cyihuta. birumvikana, urashobora gutumiza imyenda wenyine mugukingura ububiko bwawe bwite, ariko irushanwa rirashobora kugira ingaruka, bisaba igihe kinini cyo kubona abakiriya, kuzamura imyenda myiza yo mububiko. Kugira ngo rero ejo hazaza ntakibazo nibibazo biri hagati ya francisor na franchisee, birakenewe ko tuganira kubyerekeranye mbere, mbere yo gutangira ibikorwa bihuriweho. icyoroshye mugihe ubaze iduka rya francise nuko abahanga bazagufasha guhitamo francise mugusesengura ibyifuzo. Na none, abajyanama bazashobora gukora transaction kuva itangira kugeza irangiye, hamwe ninkunga yuzuye yemewe. Uyu munsi francising irakenewe cyane, niyo imurikagurisha ngarukamwaka ryaba francise ni urugero rwibi. Ibihumbi n'ibihumbi by'ibigo biva mubikorwa bitandukanye birashaka abafatanyabikorwa mubucuruzi, bitanga ibihe byiza kuri francises.

Nyuma ya byose, ugomba kwemeranya ko ari byiza gukorera hamwe, aho gukora ubucuruzi bwigenga, gufungura amaduka menshi, ariko kubigenzura kure kuva ku mpera yisi kugeza ku rundi ntibyoroshye kandi ntibishoboka, ndetse no gushaka umuyobozi. Kubwibyo, francising, kugura francise birumvikana kandi irakenewe no mubirango bizwi.

Kugirango ubone amakuru kuri francise, kugirango umenyeshe ibyatanzwe kumasoko yigihugu runaka, hamwe nibisabwa kumaduka afite imyenda, kugirango usuzume politiki yibiciro, ugomba gukurikiza umurongo wa catalogi ya francise hepfo. Na none, urashobora kuvugana nabahanga bazasubiza ibibazo bijyanye na francise kandi bagufasha mubihe bitandukanye. Twishimiye mbere kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

Ubufaransa buhendutse ntaho butandukaniye nibintu binini, bihenze kuko ibyago ni bimwe ahantu hose. Kugirango udahungabana no kugura francise ifite garanti 100%, hariho iduka ryerekana amahitamo yose, ritanga kubiciro bidahenze nibindi byinshi, mubice byose byibikorwa uyu munsi. Ubufaransa, buhendutse cyangwa buhenze, mugice cyo hagati, bugereranya itangwa ryinyungu yikimenyetso runaka, izina mukarere kamwe cyangwa hanze yacyo, kwagura umuyoboro wakarere, haba mubirahuri bihendutse n'amashami manini. Gutangiza umushinga mugushaka francise biratsinda rwose, mubisabwa kuko muriki gihe nta mpamvu yo gutangira guhera, ibirango bizwi byunvikana kandi abakiriya bamaze gutezwa imbere. Hamwe na francise ihendutse, inkuru iratandukanye gato, ariko kataloge yicyubahiro hamwe ninzobere ifasha mubintu byose, abafaransa barigisha kandi bagatanga gahunda yubucuruzi, hamwe na chip hamwe nibindi bitekerezo byibikorwa.

Kuki ari byiza kugura francise ihendutse? Icya mbere, nta mpamvu yo gushora imari nini mu mari. Icya kabiri, hari ubufasha bwinzobere ninzobere muriki gice. Icya gatatu, buri kwezi ibihumbi magana byabakiriya na ba rwiyemezamirimo banyura kumurongo, badashaka gutangiza imishinga yabo gusa ahubwo banashaka abafatanyabikorwa nabatanga isoko. Nibyiza cyane kuba francisees naba francisors gukorera hamwe, guteza imbere ubucuruzi bwabo kwisi yose, kuzana imishinga kurwego rwakarere, kongera urwego rwabo ninyungu. Gukoresha francise, bihendutse ukirebye neza, hamwe nuburyo bwiza, biganisha kumajyambere yikigo kinini gifata urwego rwo hejuru. Inshingano ya catalogi ya franchise nugufasha ba rwiyemezamirimo ibicuruzwa bihendutse cyangwa binini kujya mumahanga mugutanga no gutumiza ibicuruzwa na serivisi imbere.

Nibyiza rwose gufata francise ihendutse mubijyanye nubucuruzi, serivisi, gutanga ubuvuzi, ubwikorezi, kwisiga, ibyo wahisemo birakureba. Na none, kataloge ya francise itanga imishyikirano, ubufasha ninzobere, no gutanga ibitekerezo byubucuruzi mugihe runaka cyo gukurura abakiriya, kongera ibyifuzo ninyungu. SEO traffic igera no kureba irashobora kongera ibyifuzo no kugaragara. Iyo winjiye mububiko, urashobora guhitamo ibyo ukeneye. Niba utaramenya mukarere ushaka gufungura ubucuruzi, noneho urashobora kumenyera gusa kubitangwa, politiki y'ibiciro (kuva bihendutse kugeza bihenze), hariho ibyiciro byumujyi nigihugu, hamwe nibyiciro nibice, byerekana no kubara ubwishyu bwambere, icyarimwe kandi nta na rimwe, hamwe nishoramari rihendutse kandi nta na hamwe. Hariho igihe cyo kwishyura kuburyo ubanza utazi igishoro cyambere gusa ahubwo nuburyo bwo kwinjiza bwa mbere. Isosiyete imaze igihe kingana iki ku isoko? Ni iki gisabwa? Imibare ya buri munsi, buri cyumweru, buri kwezi ifasha gusesengura imibare.

Hano hari akanama kaboneka kuba francisors kugirango bakire francise yabo ihendutse. Abahanga bacu baragufasha mubibazo byose. Inkunga-y-isaha yingoboka ifasha mubucuruzi ubwo aribwo bwose, buhendutse kandi buhenze.

Kugirango ubone ibisobanuro byinshi, baza kandi ubone gahunda, nyamuneka hamagara nimero zabigenewe. Na none, muri kataloge yacu ya francises ihendutse, urashobora kumenyera hamwe nisuzuma ryabakiriya, amanota ya francise ihendutse, amakuru, nibisabwa, kuzamurwa mu ntera, nibindi. Turabashimira mbere kubwinyungu zanyu, dutegereje umubano wigihe kirekire wakazi. .

Ubufaransa bwububiko bwimyenda ni umushinga ushimishije wubucuruzi, kubwiterambere uzakenera kwitegura mbere. Haranira kuguma imbere yabanywanyi bawe kandi ukoreshe neza francise yawe ukomeza hejuru yubuyobozi. Mugihe uhisemo francise, uzahura nuburyo butandukanye. Tanga icyifuzo kumuntu ufite imiterere ikwiranye nibishoboka - iki nicyo cyemezo cya mbere cyukuri cyo kuyobora. Gutezimbere ububiko bwawe, tanga abakiriya bawe ikintu abo muhanganye badashobora: ibi bizongera amahirwe yo kuba uwambere mubucuruzi. Ububiko bwibintu francise bisaba gucunga ubumenyi, ukizirikana ikintu kimwe cyingenzi mubitekerezo.

Ibarurishamibare rifite uruhare runini: nyuma yo kubyiga, koresha ibikoresho bitandukanye byo kubonerana, ushobora kuvugana na francisor.

Iyo ukorana na francise kububiko bwimyenda, haratangwa ubwishyu butandukanye. Ubwa mbere, nintererano imwe kumurongo wambere. Ni 9-11% yishoramari ryambere muri francise. Ububiko bwimyenda buteganya kwamamaza, bizakorwa nimbaraga za francisor. Hariho kandi ubwami - 6% byamafaranga yinjira mugikorwa cyo kugurisha imyenda mububiko. Ibi byose nibisanzwe rwose, bikoreshwa hafi ya francises zose.

Koresha umwanya wububiko neza - ibi bizabarinda kuzura imyenda itagurishijwe, gukenera bundi bushya, bityo uzigame imari. Mugihe utezimbere francise kububiko bwibintu, ukeneye kandi automatike. Ibi byorohereza cyane ibikorwa byabanditsi, kubera ko utagomba gukora intoki numubare munini. Rero, iduka ryimyenda yubufaransa rizatanga amahirwe yo gutera imbere neza kumasoko hamwe nibyiza byinshi.

Ubufaransa kububiko bwimyenda yubukungu ni umushinga wubucuruzi ushimishije. Kubitangiza, koresha software nziza-nziza: francisor izaguha nayo. Mubyongeyeho, uzagera kubindi bikoresho bitandukanye uzashobora kugera kubisubizo bitangaje, harimo no kurwanya abanywanyi bakomeye. Nka francisee, ugomba kwiha inyungu kugirango ubone abakiriya kuguhitamo. Mugihe ukorana nububiko bwubukungu bwubufaransa, shiraho imirimo yo mubiro muburyo bwiza bushoboka. Mugihe ukorera mububiko, abakozi bawe bagomba kureba bakurikije amabwiriza franchise iteganya.

Ibi nibikorwa bisanzwe: imyambarire izamura iterambere ryubucuruzi. Byongeye kandi, ububiko bwimyenda yubukungu buzagaragara neza niba abakozi bose bambaye kimwe. Imyambarire idahwitse ntishobora kongera inyungu kuriwe imbere yabakiriya, bityo rero isura igomba guhuzwa.

Mugihe ukoresha ububiko bwimyenda yubukungu, ntukirengagize imibare. Birakenewe kwiga amakuru muburyo burambuye bushoboka kugirango dufate ibyemezo byemejwe neza na gahunda yubuyobozi. Gufatanya nabakiriya bawe kubona ibitekerezo byabo. Ibi bizaguha ishusho yuzuye yumurimo wikipe yawe: uwakurikiranye ninde wagaragaje imikorere myiza yimirimo yabo. Gahunda yateguwe neza kububiko bwimyenda yubukungu izatanga umubare winyungu, kandi, kubwibyo, amahirwe yo kwishyura abo bahanganye hamwe naba francisor - ugomba kumwishura umusanzu wa 9%. Ibi bizamura icyizere mumaso ye, kandi kuruhande rwawe, uzashobora kwishimira ibyiza byose bya francise.

Mugihe ukorera mububiko bwimyenda yubukungu, ntukirengagize indangamuntu - ibi nibimwe mubisabwa mubufatanye. Muri rusange, francise kububiko bwimyambaro yubukungu nuburyo bwiza cyane bwo guhatanira kunganya no guhuriza hamwe isoko.