Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwimyenda yakazi ni umushinga wubucuruzi udasanzwe, aho ugomba kwirinda amakosa akomeye. Niba ukora ubucuruzi bwa francise, noneho ugomba kubona urwego rurenze iyo wakoze ibikorwa nkibi mwizina ryawe, cyangwa, uhereye kubirango byawe. Niba ukoresheje francise kububiko, noneho uzakenera gukuramo ijanisha runaka ryamafaranga washoboye kwinjiza. Ubu ni amayeri asanzwe iyo akorana na francisor, byemewe muri leta zose ndetse nibigo hafi ya byose bikorera mumahanga. Amaduka akora imyenda yakazi akeneye francise, niba gusa kuberako umushinga wubucuruzi uzumva umeze neza kumasoko muri societe yabanywanyi. Bizaba ngombwa ko tujya imbere yabahanganye nyamukuru, dufashe neza imyanya iyoboye.

Nyuma ya byose, ntuzakora gusa mu izina ryikirango kizwi. Urashobora kandi kwifashisha ubumenyi-bwe, udushya twikoranabuhanga, nibindi bihe bishimishije.

Kugurisha imyenda yawe y'akazi ukoresheje ububiko bwawe neza. Ubufaransa buzagufasha gutunganya igishushanyo mbonera imbere kuburyo gihuye neza numwimerere. Byongeye kandi, uzakenera kandi kubahiriza amategeko y’ibanze kugirango utarenga ku mabwiriza ayo ari yo yose. Byumvikane ko urwego rwumutekano wububiko bwakazi bwakazi rugomba kuba rugera kubisanzwe. Ninshingano zawe gutanga gusohoka byihutirwa numutekano wumuriro. Byongeye kandi, mugihe ugurisha iduka ryimyenda yakazi ukoresheje francise, ugomba kwibuka kubahiriza amasezerano atandukanye.

Kwishura buri kwezi, buri kimwe kigiye kubindi bitandukanye. Iya mbere muri zo ni umusanzu mu bikorwa byo kwamamaza, icya kabiri ni igabanywa rijya mu bikorwa bya francisor kandi rikoreshwa mu bushishozi bwe. Igice cya kabiri cyitwa royalties. Utitaye ku bwoko ki francise ugurisha, yaba iduka ryimyenda yakazi cyangwa ubundi bucuruzi, ufata inshingano zigomba kuzuzwa.