Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ibiryo byubuzima bwiza francise nigikorwa gikunzwe cyane muriki gihe. Niba uhisemo gukorana na francise, ugomba rero guhitamo ibyiza byamahitamo yatanzwe. Kuri ibi, ububiko bwa francise burakwiriye, aho ushobora kubona umubare munini wamahitamo yo guhitamo. Fata icyemezo cyubuyobozi bubishoboye mugusabana numushinga utanga ikizere. Kandi ibiryo bizima kuri ubu ni ingingo ikunzwe cyane, kubwibyo, mugihe ushyira mubikorwa francise, ugomba guhora ushimangira ko abakiriya bawe bazumva bamerewe neza nyuma yo kuvugana nisosiyete yawe. Gukora francise yo kurya neza nibyingenzi.

Kubwibyo, ntugomba kubura amahirwe yawe kandi byihutirwa gufata ingamba zo gushyira mubikorwa umushinga wubucuruzi. Ariko, ntugomba kwihuta cyane, ugomba gukora ibikorwa byisesengura mbere yo gufata ibyemezo bikwiye kuri gahunda yubuyobozi. Nyuma ya byose, niba witeguye neza, noneho mugihe ushyira mubikorwa francise yo kurya neza, ntuzagira ingorane zikomeye. Urashobora kwitegura ibihe byose bigoye hakiri kare; ntibazagutangaza. Gusa ufata ingamba zikenewe kandi uzumva ufite ikizere.

Muri iki gihe, kurya neza biritabwaho bidasanzwe n’abaturage benshi b’ibihugu bitandukanye. Korana na francise ikora neza, ukore ubucuruzi bwawe ubishoboye kandi udakoze amakosa akomeye. Byongeye kandi, uzaba ufite gahunda yubucuruzi yiteguye ukeneye gusa guhuza nibiranga akarere k'umujyi wawe. Ntakintu kigoye muribi, ariko, biracyakenewe gukora isesengura ryibanze ryabanywanyi. Usibye gusesengura amarushanwa, isesengura rya swot naryo rigomba gukorwa mugihe dushyira mubikorwa ubuzima bwiza. Nigikoresho kizwi cyane kigufasha kwerekana imbaraga zawe n'intege nke zawe.

Byongeye kandi, ukoresheje isesengura rya swot mugihe ushyira mubikorwa ibiryo byubuzima bwiza, bizanashoboka kumenya amahirwe ningaruka bihari mugihe dushyira mubikorwa umushinga wubucuruzi. Nyuma yo gukora akazi, kugirango usuzume ibikorwa byawe biri imbere, birakenewe gukora ibikorwa byo mubiro ukurikije amategeko yose atandukanye. Niba ukoresha Franchise yo Kurya neza, amabwiriza nibindi byangombwa bizaguha nyuma yo kwishyura icyarimwe. Numubare wamafaranga yimurwa mugitangira cyibikorwa mugihe utangiye gukorana na francise yo kurya neza.

Ubufaransa bwimirire ikwiye numushinga wubucuruzi ufite akamaro kandi wunguka cyane mugihe kizaza. Kwagura neza kandi witonze kuburyo burambuye, hanyuma uzahora utsinze. Mugihe utezimbere francise, urashobora guhura nibibazo bimwe. Bashobora guhuzwa nibikorwa byo guhatana, kimwe nuko leta ishobora kugenzura igihe icyo aricyo cyose. Sheki irashobora guhuza ingingo zawe zo kugurisha, gutanga imisoro nibindi bice byubucuruzi bwawe. Iterambere rya francise rigomba kuba ryiza kandi rikosowe, igisubizo cyihuse kubibazo bishobora guteza akaga bizaguha amahirwe mumarushanwa.

Iterambere ryukuri rya francise ryerekana ko ari ngombwa gukurikiza byimazeyo amabwiriza no kubahiriza amabwiriza. Bazahabwa na francisor, kandi azakenera raporo yuzuye. Niba warahisemo gukurikirana imirire myiza no kuyitanga, noneho iki nicyemezo cyiza. Nyuma ya byose, uzagira amahirwe yose yo gutsinda guhangana. Ubufaransa buzemeza ko ushoboye guhuza ibiryo kurwego rwo hejuru rwo gukora neza. Nyuma ya byose, uzaba ufite ikoranabuhanga, ibikoresho, ubumenyi-hamwe nibirango bizwi neza. Ibi bizaguha umurongo murugamba rwawe rwo kurwanya abamurwanya bakomeye.

Uzashobora kubarenga, bityo wiyemeze kuba umwanya wambere ku isoko. Witondere neza imirire ikwiye hanyuma abaguzi bazashaka gukorana na francise yawe. Bazishimira serivisi yiyongereye.

Ibikorwa byabakozi byimiterere bigomba gukorwa mugihe cyo kwandika. Igisubizo cyihuse kubibazo bishobora guteza akaga bizagufasha guhangana ningorane zose. Mugihe waguye francise kugirango imirire iboneye, ntuzagira ingorane niba ukora byose ukurikije ibisabwa na francisor. Birumvikana ko amahame yemewe nayo atagomba kurenga, yubahiriza ibisabwa byose. Noneho uzatsindira guhangana nabatavuga rumwe nawe kandi uzashobora kwishimira urwego rwo hejuru rwinjiza. Bizashoboka gukora imirimo yose bitagoranye, bivuze ko sosiyete yawe izagera kubitsinzi.

Ntuzongera guhura nigihombo bitewe nuburyo inzira zitakozwe. Mubyukuri, murwego rwa francise kugirango imirire iboneye, birashoboka ko uzahabwa software yihariye. Bizagufasha guhindura akazi ka biro. Na none, mugihe ukoresha francise kugirango imirire iboneye, byaba byiza ugenzuye sisitemu ya CRM. Iki nigikoresho uzashobora gutunganya ibibazo byabaguzi mugihe cyo kwandika kandi udatakaje ibikoresho byamakuru byumutungo wingenzi. Shakisha intsinzi utanga inyungu zose zingenzi zo guhatanira. Irashobora kugerwaho bitewe nuko mugihe ukoresheje francise kugirango ugabure imirire iboneye, uzaba ufite uburenganzira bwawe bwuzuye bwibikoresho bikenewe.

Hamwe nimikorere ikwiye, ntuzabura gutsinda.

Kwishyura byihuse ni francises isabwa mubakiriya, kubera ibisabwa, kubicuruzwa runaka, ibicuruzwa, serivisi. Isosiyete yacu igezweho USU Software itanga urutonde rwose rwo kwishyura-byihuse kwishyura francises, ibyo, kubera izina ryamamaye kandi rizwi, ryunguka imbaraga zikenewe muburyo bwihuse. Kwishyura byihuse cyangwa byihuse-francises yatoranijwe ninzobere zacu, ikora ibiganiro birambuye nabakiriya, aho ibyingenzi byingenzi ari inyungu zamafaranga, icyifuzo cyo kwiteza imbere, kuba hari ikigo. Isosiyete ikora software ya USU itanga urutonde rwibitekerezo bitandukanye byo gushinga ibiro byawe bwite. Uko ikirango kizamurwa, niko gihenze nigiciro cyamahirwe yo kwishyura byihuse. Twabibutsa ko kuri buri mushinga, igihe cyacyo cyagenwe kugirango tugere ku nyungu, abakozi bacu bashira igihe cyagereranijwe mu ngamba.

Muri iyi sano, byinshi biterwa nabakiriya ubwabo, batezimbere ibikorwa babonye, bafite ubushake bwo kubona inyungu vuba. Isosiyete yacu USU Software, hamwe nurutonde rwingamba zo gushakisha, iri kurutonde rwibigo bitanga amahirwe yo kwishyura byihuse muburyo butandukanye. Kugirango ubone ibisobanuro birambuye kubyerekeranye nisosiyete yacu, uratsinda wiga kurubuga rwihariye, hamwe nurutonde rwamakuru yamakuru muburyo bwa nimero za terefone, aderesi na posita. Ishirahamwe rya software rya USU ryiteguye gukorana haba nabakiriya bigihugu cacu hamwe namasosiyete yububanyi n’amahanga abona francises yo kwishyura byihuse. Itsinda ryumuryango wa software wa USU ryatoranijwe muburyo burambuye kuva buri mukozi agomba kubahiriza byimazeyo ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya bunguka cyane barashobora gushiraho amashami yinyongera mugihe kizaza kuva muri ubu bwoko bwubucuruzi bwa francises, ntabwo ari ngombwa gutangira umushinga guhera. Kubijyanye nibyo rwose muriki gice, abakiriya batinya kwihangira imirimo bonyine basanga ibyiza byinshi.

Nyuma yo gusezerana kwamasezerano, abakiriya bahabwa uburenganzira bwo guteza imbere ubucuruzi bwihuse bwo kwishyura. Mubyongeyeho, muburyo bwamakuru, umuryango utanga ubumenyi bwingenzi mubucuruzi no kubaka ibicuruzwa byatsinze, nkamahugurwa yakozwe ninzobere. Niba ushaka kubona umushinga wubucuruzi wujuje ubuziranenge kandi bunoze, ugomba rero kugirana ubufatanye na software ya USU, ifasha guhitamo kwishyura-byihuse no kwishyura byihuse kandi ukajya mumahanga.

Ibyokurya byiza bya cafe franchise nibikorwa bizwi kandi bifatika. Nubwo bimeze bityo ariko, mugikorwa cyakazi haribishoboka ko uhura ningorane zimwe na zimwe, ukazitsinda, nazo, ushobora kwizeza umwanya wambere ku isoko. Gukora kuri francise, ufite inshingano runaka kubakiriya n'abayobozi ba leta. Mugihe habaye ikosa, buriwese afite ibibazo akurega. Kubwibyo, mugihe ushyira mubikorwa ibiryo byiza bya cafe francise, ugomba kuba witeguye gusubiza ibibazo byose byabajijwe, kandi ukaba ufite izina ryiza. Iyi miterere ituma uhiganwa.

Niba ushishikajwe no kurya neza, ariko wihutire gukora, byanze bikunze, nyuma yo kwitegura neza, ariko wibuke: nta mpamvu yo gutindiganya no guhindagurika. Mugihe abanywanyi bawe batekereza, shishikara.

Ubuzima bwiza bwa resitora yubufaransa burimo ibipimo byinshi. Ibikorwa muri cafe bigomba gukorwa hibandwa cyane kubitekerezo, hashingiwe kubushakashatsi buteganijwe bwibarurishamibare. Witegure ko inzitizi zimwe na zimwe mu mikorere ya franchise yashizweho nabanywanyi bawe badashaka gutakaza abakiriya, kandi uburyo bwabo ntibushobora guhora ari bwiza. Kurugero, gushuka abafatabuguzi kugirango batesha agaciro ubutware kurubuga rusange. Witegure ntarengwa, vuga gahunda y'ibikorwa, hanyuma cafe ifunguro ryiza muri francise imikorere ijana kwijana.