Ubufaransa bwa cafe ni umushinga wubucuruzi ushobora kubyara inyungu, ubishyize mubikorwa, ufite amahirwe yose yo kugera kubisubizo byingenzi. Kugirango tutibeshya mugushyira mubikorwa ingamba zubucuruzi, birasabwa gukora hakiri kare ibikorwa byisesengura. Uzakenera gusuzuma abanywanyi bombi hamwe numushinga wawe wubucuruzi. Niba ukora muri francise, noneho usanzwe uyifite mugitangira ibikorwa ufite inyungu nini cyane kurenza abo bahanganye. Urimo kugurisha ikirango kizwi kwisi yose, bivuze ko ibyifuzo bifatika byemewe kuri wewe. Nibyiza kandi guteza imbere francise kuko ukoresha uburyo bwubucuruzi bwiteguye kandi bwageragejwe neza.

Iragufasha gutanga neza ibisubizo bitangaje mumarushanwa ku giciro gito. Nibyo, francise ya cafe nayo ifite ibiranga. Uzasabwa gukuramo umubare runaka wamafaranga winjiza kuruhande rwa francisor.

Niba ukoresha cafe franchise, ugomba kwitondera cyane kuruhande rwamafaranga yikibazo. Kubera ko utangiye gushyira mubikorwa gahunda yubucuruzi, ugomba guhita wohereza hafi 11% yumutungo wimari wahisemo gushora muri iki gikorwa. Aya mafranga yose ntasubizwa kandi akoreshwa na francisor kubushake bwayo. Ubufaransa bwa cafe buzakora neza kandi buzagufasha kubona amafaranga menshi kurenza niba watezimbere ubucuruzi kuva kera ukoresheje ikirango cyawe. Nibisanzwe, iyi gahunda irakora, kubera ko ikirangantego kizwi cyane kirenze cyane ibigo byaho, byibanze mubyamamare. Cafe franchise igezweho yashyizwe neza kugirango igende neza.

Ariko, abanywanyi barashobora kukubangamira bikomeye. Ugomba kubyiga no gufata ingamba hakiri kare kugirango utinjira mubihe bikomeye.

Cafe ikora neza izagufasha guhangana nimpapuro zose. Kurugero, ntugomba kongera kwandika gahunda yubucuruzi, guha akazi abashushanya imitako, no gukoresha amafaranga mugukora ikirango. Urabona ibi byose byiteguye; birahagije gushyira mubikorwa gusa inyandikorugero zihari. Ndetse nabantu bari muri cafe francised bagomba kwambara bakurikije urwego rwisi. Ibi nibikorwa bisanzwe, kandi niba franchisee ayirenze, francisor ifite uburenganzira bwo gutandukanya uburenganzira bwo gukoresha ikirango. Ibi byose bisabwa biteganijwe mumasezerano hakiri kare, bivuze ko hamwe nigikorwa gikwiye ufite ubwishingizi bwimpanuka zitunguranye.

Cafe francise ikora neza nukuri zahabu nziza kuri wewe. Mugutezimbere, uzakira umubare utari muto wumutungo wimari nkinjiza.

Ugomba kandi gusangira naba francisor amafaranga winjiza ukoresheje imishinga yubucuruzi nikirango. Niyo mpamvu francise ya cafe itegetswe gukuramo umubare runaka wumutungo winjiza kugirango francisor ibashe gukomeza kwamamaza ikirango cye no gushora imari mukuzamura iterambere. Usibye ibikorwa byo kwamamaza, uzanishyura amafaranga yimisoro ku buryo budasubizwa. Aya mafaranga ari hagati ya 3 na 6% kandi aratandukanye bitewe namasezerano yumvikanyweho hagati yimpande zombi. Iyo utezimbere francise muri cafe, mubyukuri, uri umugabuzi wakarere ufite uburenganzira budasanzwe bwo gucuruza ikirango.

Cafe ikora neza igomba kuzuza ibisabwa kugirango umuntu atsinde. Ubwa mbere, ugomba gukora isesengura rya swot hakiri kare, bizagufasha kumva ingaruka zishobora kukugiraho ingaruka naya mahirwe ahari kugirango ubitsinde. Imbaraga nintege nke byubucuruzi bwawe nabyo bizagusobanurira niba ukora isesengura rya swot. Mugihe utezimbere francise muri cafe, ugomba kandi kwitondera abo bahanganye bamaze gufungura ibiro byabo cyangwa bafite gahunda nkizo. Ibi bizagufasha mugihe kizaza, nkuko uzaba witeguye ibihe bitandukanye kandi rimwe na rimwe bikomeye. Raporo yububasha bwo kugura nayo izakenera gusubirwamo niba uguze francise.

Nibikorwa bisanzwe kuko bidashoboka gukora imishinga yubucuruzi neza nta mibare.

Ubufaransa bukora neza kuri cafe butuma bishoboka gukorana nurwego rwo hejuru rwiterambere ryiterambere no kugurisha ibicuruzwa neza kurusha abanywanyi badakoresha ubwo buryo bwubucuruzi bubishoboye. Cafe yateguwe neza ninzira yawe yo gutsinda. Nyuma ya byose, urimo kugurisha ibicuruzwa na serivisi ukurikije gahunda yubucuruzi isanzweho, yageragejwe kandi igeragezwa nabandi ba rwiyemezamirimo benshi. Kandi, kumenyekanisha ibicuruzwa ntibigomba gusuzugurwa. Niyo ntego niho ufata mugukoresha francise. Nyuma ya byose, urashobora kubikora byoroshye kandi ukazamura gusa ikirango mwizina ryawe.

Nubwo bimeze bityo ariko, uracyagera ku ntera yo hejuru ituruka ku gukora imishinga yubucuruzi imaze kuzamurwa mugura cafe franchise. Muri rusange, francising itanga umusaruro, kubera ko ubu bwoko bwibikorwa butanga icyitegererezo cyuzuye cyo gushyira mubikorwa imishinga.

Gukorana na cafe franchise birashobora kuba bikubiyemo ibintu bitandukanye ugomba gutekereza. Niba wujuje byuzuye amategeko n'amabwiriza akurikizwa, ntuzagira ikibazo. Ibintu hafi ya byose bishushanya bigomba kuba bisa nurugero rwumwimerere. Ibi birashobora kuba imyenda cyangwa imitako yikibanza, kimwe nigicuruzwa cyagurishijwe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwa cafe yumuryango nubucuruzi budasanzwe - umushinga, mugushyira mubikorwa, ufata inshingano zimwe. Zigizwe ahanini nuko ugomba kwishyura imisanzu itandukanye. Ubwa mbere, bimaze kuba intambwe yambere yimikoranire hamwe na francise, umusanzu wamafaranga yatanzwe. Bikorwa mu kigero kigera kuri 11% by'umubare w'amafaranga yatanzwe mu ishoramari. Ubusanzwe umuryango wumuryango ni umushinga wihariye ugomba gushyirwa mubikorwa witonze kuburyo burambuye. Birumvikana, uzabona inyungu zose zikorana nu mushinga wubucuruzi.

Ariko, hariho n'ibibi. Iyo ugurishije umuryango wa cafe francise, urashobora guhura numubare munini wabanywanyi badashaka na gato kugutererana nisoko ryisoko ribaha urwego ruhoraho rwinjiza. Niba uhisemo gutangiza cafe yumuryango, noneho francise igomba kuguha inyungu zikwiye kugirango urwego winjiza ruri hejuru cyane ugereranije nuko wakoraga wenyine. Uremera kwishyura imisanzu, inyungu zigera kuri 9% buri kwezi.

Cafe yumuryango francised irangwa nibiryo bitandukanye bidasanzwe. Ibi bigomba gushimangirwa mugihe ukora ibikorwa byo kwamamaza. Korana nisesengura ryawe, rizagufasha kumenya neza ibyiza nibibi uzakemura. Byongeye kandi, iki gikoresho cyiza kizagufasha kumva ingaruka zishobora kubangamira francise kuri cafe yumuryango, bizanashoboka guhuza amahirwe yose afungura. Ibi biroroshye cyane kandi bifatika, kuko amahirwe yawe yo gutsinda muburyo bwo guhangana kurushanwa aziyongera cyane. Umuryango wa cafe francise igomba gukwirakwiza ibice bitandukanye byibiciro kugirango ube abantu benshi bashoboka.

Korana n'imibare kandi ubyige murwego rwo gushyira mubikorwa francise ya cafe yumuryango. Bizaguha igitekerezo cyukuntu isoko ryifashe, uko ibintu bimeze mugihe runaka, ndetse nibibera muri sosiyete. Ubufaransa bwa cafe yumuryango ni umushinga wubucuruzi ushimishije, iyo ushyizwe mubikorwa neza, ushobora kugutunga cyane.

Ubufaransa bwa cafe yikorera wenyine bizazana inyungu zingenzi gusa mugihe witaye cyane kubyuzuza ubuziranenge bwuzuye ibicuruzwa mugihe bishyirwa mubikorwa. Shyira mubikorwa francise yawe kuburyo ntanumwe mubandi bafite ibibazo. Kandi ibisabwa birashobora kuvuka byoroshye mugihe cafe yubufaransa idakora neza. Ubwa mbere, abo bakiriya bahita bagaragaza ko batishimiye. Icya kabiri, irashobora kuba sitasiyo y’isuku n’ibyorezo cyangwa abandi bahagarariye ingufu za leta. Ibi birashobora kuba umuntu wese, abashinzwe umutekano wumuriro, abapolisi, umutekano wigihugu, nibindi.

Mubyongeyeho, mugihe ushyira mubikorwa ubwikorezi bwa cafe francise, urashobora guhura nigenzura na francisor. Nyuma ya byose, arashaka kumenya uko umushinga wawe uhuye nibisobanuro arimo atekereza kandi uharanira kubishyira mubikorwa. Nyuma ya byose, ukora kuri francise muri cafe yikorera wenyine, wiyemeje inshingano yo gukoporora hafi y'ibikorwa byo mu biro uhereye ku mwimerere, uhereye ku gishushanyo n'imyambarire y'abakozi ukarangirana na assortment, ibi byose bigomba kubahiriza Uwiteka amahame n'amategeko.

Niba ushaka gufungura cafe aho kwikorera wenyine aribyo byibandwaho, noneho francise igomba kuguha amahirwe yo guhatanira. Bitabaye ibyo, kuki ukeneye francise nkiyi, idatanga akarusho, cyane cyane kubijyanye na cafe aho abakiriya bazaba bakorera wenyine. Birumvikana ko serivisi yawe igomba kuba, nyamara, kurwego, kubera ko abakozi bazaba bagihari mubyumba abakiriya bazaba. Ibi nibisanzwe, kandi imyambarire nayo igomba gukurikizwa hubahirijwe byuzuye. Ubufaransa bwa cafe yikorera wenyine bizagufasha kongera cyane umubare winjiza ingengo yimari ukoresheje imikorere yikirango kizwi kandi kizwi. Nibyo, izindi nyungu nazo zizakenera gukoreshwa kugirango tugere kubisubizo byingenzi.

Korana na francise ya cafe yikorera wenyine kandi wakire ibihembo bitandukanye biva muribi, bityo ube umucuruzi watsindiye isoko cyane ushobora gukora byoroshye umusaruro mubikorwa bigoye.