Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Isosi ya sosiso ni umushinga wubucuruzi bwibiryo. Kubwibyo, amatariki yagenwe azarangiriraho agomba gukurikiranwa cyane. Nyuma ya byose, ushishikajwe no kugurisha isosi nshya. Na none, uhagarariye franchise yiteze ko ucuruza ibicuruzwa bishya gusa kandi bitarangiye. Nyuma ya byose, urwego rwubudahemuka bwabaguzi mubirango biterwa nibi. Kugirango igumane ku kigero cyo hejuru kandi ntigire ingaruka, ni ngombwa gufata ingamba zikwiye.

Tinker hamwe na sosiso yawe witondere ibisobanuro mugura francise ikwiranye nakazi. Urashobora guhitamo umushinga mwiza wubucuruzi ubaze iduka rya francise. Ubu ni ubwoko bwurubuga rwakira ibintu bitandukanye bitangwa naba francisors. Hitamo icyiza cyane nyuma yo gusuzuma amahitamo yose ajyanye niki gihe. Isosi ya francise igomba guhitamo ahantu heza ho kugurisha ibarura. Ibi birashobora kuba supermarket zose, cyangwa ingingo ziherereye ahantu abantu bagura. Kurugero, uhagarariye francise ya sosiso arashobora gufungurwa muri micro-karere iyo ari yo yose kandi akemeza ko abakiriya bahora.

Abantu benshi bazashaka kuba abakiriya bawe basanzwe kandi bazaza kandi kenshi, bareba ubwishyu.

Iyo ukorana na francise ya sausage, hakwiye kandi kwibukwa ko ubu bwoko bwumushinga bukorwa neza hakurikijwe amabwiriza. Byongeye kandi, ibipimo ntibiva muri francisor gusa ahubwo no mubigo bya leta bigenzura imikorere yibiro. Gukorana na francise ya sausage ntibigomba kuba hafazard. Inshingano zirimo gukurikiza amabwiriza ateganijwe neza mumasezerano na francisor. Ibi bizakubera ibisabwa kugirango utsinde kandi bizagufasha gutsinda mugihe kirekire. Isosi ya sausage izaguha amafaranga ahoraho atagira inenge nkuko abantu bazishimira serivisi nziza.

Kora neza kandi uhugure abakozi bawe gusabana neza nabaguzi. Abantu bakorera francise bagomba kugira ikinyabupfura kimwe no gukosora. Gukorana na francise ya sausage ni ubwoko bwibikorwa birimo ingaruka zimwe. Kurugero, niba udashoboye gushyira mubikorwa ibicuruzwa mugihe, noneho bizahagarara gusa kubicuruzwa. Ntugomba kugurisha ubu bwoko bwibicuruzwa kugirango ugumane urwego rwubudahemuka bwabakiriya kurwego rukwiye.