Ikawa yubucuruzi bwa kawa birashoboka ko ari umushinga wunguka ariko ushobora guteza ibyago. Kugirango ubishyire mubikorwa neza kandi neza, ugomba kwitegura mbere. Kwitegura bisobanura gushyira mubikorwa umurimo wo gusesengura. Ubwa mbere, ugomba gushyira mubikorwa isesengura ryabanywanyi bizakwereka ibikangisho bishobora kugutera ubwoba nuburyo byakemuka. Ibikurikira, niba ukorana na francise, ugomba gusobanukirwa nuburyo isoko ryagutegereje niba winjiye mubirango bishya, bizwi. Franchisee nayo igomba kuzamurwa nyuma yisesengura rya swot.

Iki gikoresho cyubwenge kirakora neza kuburyo kizagufasha gushyira mubikorwa umushinga wawe wubucuruzi kurwego rwo hejuru. Utitaye ku kuba uteza imbere ikawa cyangwa ubundi bucuruzi, franchisee izakora neza niba witeguye neza kuyitangiza, kandi mugihe cyo kuyishyira mubikorwa, uzubahiriza gahunda yateguwe mbere.

Niba ukorana nikawawa hanyuma ugakora iki gikorwa mugihe kimwe na francise, noneho usanzwe ufite inyungu za gahunda ifatika. Iyi nyungu iri mubyukuri ko ukorana nikirangantego kizwi, bivuze ko kuzamura no kwamamaza ibicuruzwa byagabanutse. Birumvikana ko uzakenera kwibuka ko atari wowe wenyine ukwirakwiza iki kirango gikunzwe kandi kizwi cyane ku isi. Birakwiye ko uzirikana ko mugihe ukorana na francise kumaduka yikawa, uzakenera gukoporora neza ibintu byose byo hanze bifite akamaro kuri francisor. Ubwa mbere, ni isura yabategereje nabandi bakozi ba serivisi. Icya kabiri, igishushanyo mbonera n'imbere bigomba nanone gukoporora neza umwimerere winjiye mubucuti bwubufaransa.

Ubufaransa bugurisha ikawa bizahinduka umushinga wubucuruzi wunguka gusa iyo bishyizwe mubikorwa neza ukurikije imiterere yakiriwe nuhagarariye ibicuruzwa.

Korana na francise iduka rya kawa kurwego rukwiye rwubuziranenge, ushyire mubikorwa ubumenyi nubuhanga byose ufite. Kumenya neza-uburyo buzagufasha gukora imirimo iyo ari yo yose yo mu biro kurwego rukwiye rw'ubuziranenge. Urashobora kandi gukenera umufasha wa elegitoronike muburyo bwa software, izatwara umutwaro nyamukuru wa kamere isanzwe. Urashobora kugura software wenyine cyangwa kuyikura mubirango. Korana na francise kurwego rukwiye rwubuziranenge, mugihe wirinze amakosa akomeye. Nyuma ya byose, niba ukoze amakosa akomeye, urashobora gutakaza uburenganzira bwihariye bwo kugabura iki kirango.

Ibi birashobora kuba igihombo gikomeye kuva amafaranga avuye kugurisha francise kumaduka yikawa arashobora kuba umubare munini wumutungo wimari.

Mugihe ushyira mubikorwa francise kumaduka yikawa, amafaranga atangwa rimwe, uzasabwa kwimura ako kanya nyuma yo gutanga gahunda yanyuma yubucuruzi. Aya mafaranga arashobora kuba 9, 10, cyangwa 11%, ukurikije ibihe ushobora gushyira mubikorwa wenyine. Mugihe ukorana na francise kumaduka yikawa, ugomba kandi kwibuka ko igice cyamafaranga winjiza kizakenera kwimurwa kuri konti ya francisor. Ibi ni ngombwa cyane, kuko ibi biciro bigomba gutegurwa no kwibukwa. Ubufaransa bugura ikawa butanga, ubanza, kwishyura amafaranga yo kwamamaza. Abahagarariye ikirango cyawe bazakoresha uyu mubare wamafaranga kugirango barusheho kongera urwego rwo kumenyekanisha ibicuruzwa.

Byongeye kandi, hakwiye no kuvugwa ko hariho nubukode. Iyi ntererano irashobora kuba 3, 4, 5, cyangwa 6% byamafaranga winjiza. Nibyo, amafaranga yose aragereranijwe kandi yerekana ishingiro rya francise. Ariko, imiterere ya buri muntu irashobora kuba itandukanye.

Ufite amahirwe yo gutondekanya abakiriya ukurikije ibipimo bimwe na bimwe kugirango ubashe gukorana nabo neza. Ubufaransa bugurisha ikawa butanga imikoranire nabantu batandukanye bateganijwe, bigomba gusuzumwa hakiri kare. Muri byose, kugira gahunda yubucuruzi ikora neza bizemeza ko ukorana neza nabakiriya bose. Urashobora gukora ubushakashatsi kumakuru agezweho niba bikenewe. Kugirango ukore ibi, ukeneye moteri ishakisha neza. Irashobora kugufasha cyane mugushyira mubikorwa francise no kuba hari umubare munini wabafatanyabikorwa hamwe nabakiriya.

Ubucuruzi ubwo aribwo bwose bugomba gukorwa hamwe na software ikwiye. Byatanzwe na francisor, cyangwa ukeneye kwikemurira iki kibazo wenyine. Birakenewe guhitamo software ikora neza, hifashishijwe ubufasha bwo gushyira mubikorwa francise mumaduka yikawa bizakorwa muburyo bunoze.

Hindura ibikoresho byububiko mugihe ushyira mubikorwa francise kumaduka yikawa - ibi bizagufasha kugabanya ibiciro byamafaranga. Nyuma ya byose, umwanya muto ibarura ryawe rifata, amafaranga make ukeneye kwishyura mubukode cyangwa kubungabunga. Birakenewe kuvanaho ibicuruzwa bitari ngombwa mugihe utezimbere francise kimwe nigihe ukorana nibindi bikorwa byubwanditsi. Igabana ry'ibicuruzwa mu bice by'ibiciro nacyo ni kimwe mu bisabwa kugira ngo umuntu agere ku ntego mu ishyirwa mu bikorwa ry'umushinga w'ubucuruzi. Ubufaransa bukora neza kumaduka yikawa nubushobozi bwo guhangana byihuse nakazi kamwe ko mu biro, kugikora neza kandi neza. Urashobora kandi gukurikirana ibiro byamashami ukurikije ibikorwa mugihe runaka.

Ikawa ikuramo francise nigikorwa cyubucuruzi bugezweho, aho ugomba gukurikiza byimazeyo amabwiriza namahame agaragara mumasezerano. Ibi bizaguha inyungu zingenzi muguhangana nabatavuga rumwe nabo. Ntushobora kubarenga gusa mubipimo fatizo byubukungu ariko muri rusange ubakandagira, ntubasigire amahirwe yo guhatana nawe murwego rumwe. Mugihe ukorana na francise, ugomba kumenya neza ko wiyemeje kwishyura urutonde rwimisanzu itandukanye. Ubwa mbere, aya ni amafaranga rimwe, bikorwa mugihe cyambere cyo gukorana na francisor. Byongeye kandi, mugihe ugurisha ikawa francise, uzakenera kandi kwishyura amafaranga runaka buri kwezi kuri francisor.

Kurugero, umusanzu witwa royalties uzaba 3 kugeza 6% byamafaranga ushoboye kwinjiza mugihe cyukwezi. Mubyongeyeho, mugihe ukorana na kawa-to-francise, uzaha kandi francisor ibikoresho byamafaranga kugirango ukore ibikorwa byisi. Nicyo bita umusanzu wo kwamamaza ku rwego rwisi. Bikorwa muburyo bumwe nubukode, buri kwezi.

Korana na kawa francise ifata kugirango ubone uburambe butagereranywa, tekinoroji yo murwego rwohejuru, hamwe namakuru agezweho kugirango ukore imirimo yose ikenewe mubiro. Uzaba ufite uburenganzira bwawe bwitwa igitabo cyubucuruzi, urutonde rwamabwiriza agenga ibikorwa byikigo cyawe. Gukuramo ikawa francise izaguha umutwe wingenzi cyane gutangira kubarwanya bose. Hamwe niterambere ryayo rifite ubushobozi, ntugomba kugira ingorane zose hamwe na gahunda yingenzi. Kugirango ubone byinshi mubikorwa bya francise yawe, ugomba gukora bike kubakoresha kuruta abo muhanganye. Ibi bizatanga amahirwe yo kubaka urwego rwubudahemuka bwabakiriya, bityo ubone inyungu zo guhatanira gahunda yubucuruzi nini.

Igishushanyo mbonera cya kawa francise irashobora kuguha amahirwe yo guhatanira kuguha amahirwe yose yo gutsinda intsinzi. Korana nisesengura rifatika rizafasha kumenya ibice byo kugura kumunsi wibikorwa. Uzashobora kumenya neza umubare wibikoresho hanyuma, ntuzagira ingorane numusaruro. Gukuramo ikawa francise ntabwo ari amahirwe yo gukoresha ubwoko bwikirangantego buzwi gusa, ahubwo ni n'umwanya wo gufata umwanya wambere ku isoko, gukoresha ikoranabuhanga ryo mu rwego rwo hejuru, ubumenyi bwihariye-buhanga, hamwe na hamwe. y'ubwoko butandukanye bwiganjemo amakuru. Ba rwiyemezamirimo watsinze kandi uhatanira isoko ku isoko ukoresheje inyungu zose zituruka ku gukorana na francise.

Gukuramo ikawa francise izakora neza bishoboka nyuma yisesengura ryibanze. Kurugero, isesengura rya SWOT nigikoresho cyujuje ubuziranenge ushobora kumenya neza ingorane uzahura nazo nayahe mahirwe azaguha amahirwe yo kubitsinda, hamwe nimbaraga nintege nke umushinga wawe wubucuruzi ufite. Aya ni makuru yingirakamaro cyane atagomba na rimwe kwirengagizwa. Shyira mubikorwa ikawa francise hamwe nibikorwa byiza ukoresheje igitabo cyubucuruzi. Niba uri mubyiciro byambere byo gushyira mubikorwa francise, noneho amafaranga yose azakenera kwishyurwa mugihe kingana na 11% byumubare wamafaranga, aya niyo mafaranga atangwa mugushira mubikorwa ibikorwa . Igishushanyo nimbonerahamwe bizagufasha kwiga imibare no gufata icyemezo gikwiye cyo kuyobora.

Nyuma ya byose, kuboneka kwamakuru ni ubwoko bwintwaro. Byongeye kandi, ntacyo bitwaye niba urimo gukora ikawa ikuramo, cyangwa ukora izindi mpapuro. Uzagerwaho gusa hamwe no gushyira mubikorwa inshingano zibishoboye.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Kwikorera ikawa iduka rya francise nigisubizo cyoroshye kubucuruzi buciriritse cyangwa gutangiza umushinga munini. Kwikorera bisobanura iki? Ibi bivuze ko serivisi nkeya zishyurwa muguteka rusange kandi abaguzi bazabikunda. Kwikorera wenyine bifite inyungu kuri rwiyemezamirimo ubwe kuko adakeneye gukurura abakozi b'inyongera mu iduka rya kawa. Gufungura ikawa ni gutsindira inyungu, abantu bakunda ikawa kandi biteguye kuyishimira igihe icyo aricyo cyose cyumwaka. Gucunga ikawa nabyo ntabwo bigoye, icy'ingenzi ni ukugira ingamba zawe bwite kandi nziza, nziza, nziza, kandi zishimishije zitanga ikawa. Aha niho francise ije ikenewe.

Abafaransa barashobora gutanga umwihariko, byumwihariko no guhishura amabanga yabo yo kwihangira imirimo. Muri icyo gihe, ntukeneye guhangayikishwa no kwamamaza, isoko, kugura ibikoresho fatizo, nibindi bintu byingenzi bigize urubanza, francisor yita kubintu byingenzi. Bisubiye, ahabwa amafaranga yubukode hamwe nubwishyu bumwe. Kwikorera ikawa yimfuruka francise ni kugura inyungu, nkuko bisanzwe, biz byishura vuba kandi bizana inyungu zihamye. Ni he ushobora kubona francise nziza kubiciro bidahenze? Muri kataloge yacu idasanzwe. Twahisemo ibisubizo bigezweho, byacitse ugereranije nishoramari rikorwa. Kuki ushobora kutwizera? Kuberako dukorana gusa nabagurisha francise bizewe bakorera mugihugu cyacu ndetse no mumahanga.

Tangira ubucuruzi bwawe natwe, tangira gushakisha kwawe wenyine wikorera kawa francise mububiko bwacu.