Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igikoni francise ni umushinga utoroshye, ushobora gukurura ingorane nyinshi. Ariko, aho hari ibyago byinshi, ngaho urashobora kwiringira kugaruka neza. Kubwibyo, francise yigikoni ntigomba gutereranwa gusa kuberako ishyirwa mubikorwa ryumushinga wubucuruzi ryuzuyemo ingaruka. Muri rusange, francise iyariyo yose ni ikintu gishobora guteza akaga. Ibintu ntabwo buri gihe bigenda nkuko byateganijwe. Ariko, niba witeguye neza kandi ugakora ibikorwa byisesengura mugihe, noneho urashobora gukora wizeye kandi ntutinye ibintu bibi.

Nubwo biza, uzaba witeguye. Shyira mubikorwa francise neza kugirango francisor itakira ibirego nibisabwa. Mubyukuri, akenshi, niba uri francisee, uwitwa umuguzi wamayobera arashobora kugusanga. Agenzura ubwiza bwa serivisi nibicuruzwa byose ucuruza.

Niba ushishikajwe no guteka ukaba ushaka francise kugirango ushyire mubikorwa umushinga wubucuruzi, noneho urashobora gukenera guhanahana ibicuruzwa cyangwa ububiko bwihariye kugirango ugurishe ibicuruzwa nkibi. Guhana kwa Franchise ni urubuga rutanga amakuru yubwoko bwubucuruzi butanga ibicuruzwa bitandukanye bikora kurwego rwisi. Igikoni kirashobora kugurishwa munsi ya francise cyangwa ubucuruzi munsi yikimenyetso cyawe. Gushyira mubikorwa umushinga wubucuruzi wenyine ntabwo bifitanye isano ningaruka n’akaga gusa, ariko kandi birahenze cyane. Mugukorana nigikoni cyigikoni, urashobora kubona gahunda-yuzuye kandi ikora neza. Barashobora kuyoborwa kugirango bubake icyitegererezo cyibikorwa byo kwihangira imirimo.

Igikoni francise izakora neza niba ukora isesengura rya swot mbere yo kubishyira mubikorwa. Na none, isesengura ryibikorwa byapiganwa bizagufasha kumva ingorane uzahura nazo. Witeguye neza, ningorane nke uzagira mugihe kizaza. Erega burya, hariho umugani uzwi cyane uvuga ngo: uwaburiwe yitwaje imbunda. Aha niho ukeneye kwifashisha ubumenyi mbere yo gushyira mubikorwa igikoni. Amakuru akenewe ni ubwoko bwintwaro, ukoresheje ushobora gutsinda wizeye muguhangana nabakurwanya.

Igikoni gikora neza kizagufasha kwinjiza amafaranga yingengo yimari.

Birakwiye ko twibuka ko mugihe ukorana na francise, uba wiyemeje gutanga umubare runaka wumutungo wimari kugirango ushigikire francisor. Kurugero, niba utangiye gushyira mubikorwa umushinga wubucuruzi ujyanye na francise yigikoni, noneho ugomba guhita wishyura icyarimwe. Iyi ni ijanisha runaka ryamafaranga yishoramari ushora mubyiciro byambere. Byongeye, mugihe ugurisha francise yigikoni, ugomba no kwishyura 1 kugeza 3% buri kwezi kugirango wamamaze. Iyamamaza rizakorerwa munzu nisosiyete mukorana. Iri ni ishoramari ryiza ryumutungo wimari, kuko kubaka kumenyekanisha ibicuruzwa bishobora kugira uruhare runini mumujyi wawe.

Mubyongeyeho, hari nintererano yitwa royalties. Mugihe ushyira mubikorwa francise yigikoni, ugomba kubishyira mubiciro bigomba gutangwa.

Imikoranire myiza nabakiriya bawe nimwe mubisabwa kugirango umuntu atsinde. Iki gipimo gikora haba muri francise yigikoni no mubindi bikorwa byubucuruzi. Niba ukorana na francise, birashoboka cyane ko uzahabwa amahirwe yo gushushanya ibibanza byawe, haba imbere ndetse no hanze, ukurikije indangamuntu. Byongeye kandi, abakozi bawe bazasabwa cyane kwambara imyenda ikurikije imyambarire. Ibi nibisanzwe rwose kuri francise, bivuze ko udakwiye kwirengagiza indangamuntu. Igikoni cyigikoni gishobora gushyirwa mubikorwa neza kandi neza, hashingiwe kumajyambere isanzwe yuyu mushinga wubucuruzi.

Gukorana na francise yigikoni bizaba umushinga wubucuruzi unoze kandi wujuje ubuziranenge, kuko uzaba ufite amabwiriza yose akenewe kandi uzashobora kuyakoresha kugirango ugere kubisubizo bitangaje.

Franchise muri Toronto nigitekerezo cyunguka miriyoni zamadorari yinjiza. Niba ushaka kugura francise kugirango ufungure ubucuruzi muri Toronto cyangwa mumujyi cyangwa mugihugu, noneho ibyifuzo bihari birashobora kuboneka murutonde rwaba francise, aho ibigo ibihumbi amagana bishakisha abantu bahuje ibitekerezo kugirango bashimangire kandi bitezimbere imiterere n'inyungu. Ba umufatanyabikorwa mubigo bizwi cyane udatangiye ubucuruzi guhera, kugabanya ikiguzi cyo kwamamaza no kugura abakiriya, ibicuruzwa byamamaza, cyangwa gutanga serivisi. Mu gitabo cya franchise, iraboneka kubona amakuru yuzuye yerekeye umuryango runaka, urebye amakuru ya Toronto, imyaka ingahe ku isoko, ibiro bingahe, amaduka, nibindi bicuruzwa, izina ryinjiza, lump- amafaranga yishyuwe, nibindi bipimo. Iyo ubonye francise muri Toronto, francisor ifasha muguhugura inzobere, gukemura ibibazo no gukora ubucuruzi mubashakanye ba mbere, kujya gufungura ingingo nshya, nibindi. Niba ushaka kubona no kugurisha ibicuruzwa cyangwa serivisi hamwe nabacuruzi babimenyereye, gura biteguye -yakoze uburenganzira bwa Toronto nta guta igihe.

Na none, iraboneka kubara ikiguzi cyintererano imwe, amakuru yo kwishyura, ninjiza yambere. Mububiko bwa francise, birashoboka guhitamo ikirango wifuza murwego runaka rwibikorwa, ukurikije uburyo bwo guhitamo mubucuruzi buto, buciriritse, cyangwa bunini. Ukanze kumurongo, urashobora kubona amakuru yinyongera, soma ibyasuzumwe byabakiriya kandi ugisha inama ninzobere ziboneka kumibare yabigenewe.