Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa hamwe nishoramari rito bifite icyerekezo cyacyo mugutondekanya ibyifuzo byabakiriya bahitamo iterambere ryabyo. Biroroshye kubakiriya hafi ya bose gukoresha francise hamwe nishoramari rito kugirango bakore akazi keza kandi neza. Isosiyete yacu igezweho kandi yihariye, USU Software, itanga imishinga yo kugurisha gahunda ziteguye n'ibitekerezo byiterambere. Buri francise ifite urutonde rwishoramari ruto bisaba ishingiro ryihariye ryo gutangira, umukiriya atangira kwiteza imbere, muriki gice, abakozi bacu bashiraho ingamba aho iterambere ryamahugurwa ryerekanwa intambwe ku yindi. Kugura francise hamwe nishoramari rito, ugomba kwitondera ikiguzi cyumushinga, kubera ko ikirango kizwi cyane kandi cyamamaye, niko gihenze kugura ingamba. Umushinga wo kugura umaze gutegurwa, ubanza utangwa ninzobere muri sosiyete yacu USU Software, berekana urutonde rwuzuye rwingingo zingenzi mu kwamamaza no kwamamaza, bifasha cyane kongera ibicuruzwa.

Hamwe nogushiraho francise hamwe nishoramari rito, urashobora kureba urubuga rwubucuruzi rurimo urutonde rwabakora, muribo sosiyete yacu USU Software. Birashoboka kugura francise yiteguye hamwe nishoramari rito nyuma yo kwiyandikisha kugiti cyawe kugiti cyawe, hamwe no kwakira amasezerano asabwa asabwa mubufatanye. Ubufaransa bufite igiciro gito ntaho butandukaniye kuko igiciro gito nikintu kigereranyo cyumuntu ku giti cye cyubushobozi buke bwamafaranga bwumukiriya, uhitamo igitekerezo cyumushinga akurikije umufuka. Kugura francise yiteguye birashobora gutandukana muburyo butandukanye, ukurikije icyerekezo nubunini bwikigo, kandi ugomba no kwitondera izina ryikirango. Ibigo bifite ishoramari rito ukurikije igipimo gifatika cyiterambere byongera ubukungu bwigihugu, ndetse bikagira ingaruka nziza kurwego rwibikorwa byo kwihangira imirimo. Kurutonde rwuzuye rwamakuru, rwerekeza kuri software ya USU, ugomba kujya kurubuga rwacu rwa elegitoronike, ahari amakuru akenewe mugushinga sosiyete. Mubyongeyeho, urashobora kubona urutonde rwitumanaho, aderesi, numero za terefone ushobora kuvugana nabaduhagarariye.

Kugura francise hamwe nishoramari rito byagiye byiyongera vuba aha, kuko ubu buryo bworoshye kandi bwunguka cyane kubiro, guteza imbere igitekerezo cyubucuruzi bwashizweho bworoshye kwiteza imbere. Niba ukorana na software ya USU, urufunguzo rwo gutsinda kwawe biterwa nuburyo bwibikorwa byihariye byasobanuwe muburyo bwo gushinga francise idafite ishoramari rinini, ryemerera gukura ku giciro gito. Icyifuzo gikomeye cyo gutsinda kwabakiriya nukuri intego ikurikiranwa na software ya USU, yemeza iterambere ryigitekerezo cyatoranijwe. Biroroshye cyane kubaka ibiro, kugira amahirwe yo kwakira inama zigukiza amakosa mugihe cyingenzi. Mugura francise hamwe nishoramari rikwiye, uzagerwaho nyuma yo gushyira umukono kumasezerano yigitekerezo ', hamwe nagaciro kakozwe nuwabikoze, harimo nigiciro, hamwe nigihembo muburyo bwinyungu yateguwe na gahunda yibikorwa. Kuri buri mukiriya, inzobere zacu zihitamo igihe cyinama, aho ibisobanuro nibisobanuro birambuye byaganiriweho. Hamwe nibishoboka byubufatanye bwiza, urashobora kubona amakuru yerekeye ishingwa ryubucuruzi bwawe, ukorana nisosiyete ikora software ya USU, imaze kwigaragaza kumasoko yo kugurisha.

Ubufaransa bugurisha ikawa burashobora guha rwiyemezamirimo uhisemo kubishyira mubikorwa hamwe ninjiza yo hejuru cyane. Ibi bizabaho gusa bitewe nuko uzakora ukurikije uburyo bwiza bwo hejuru, ugakoresha ikoranabuhanga rigezweho, kandi ugashyira mubikorwa ibikorwa byawe ukurikije amabwiriza yatumye undi rwiyemezamirimo atsinda nta gushidikanya. Mugushira mubikorwa francise, ntushobora gufata inshingano gusa ahubwo ninyungu. Kugirango umenye byinshi, plusa cyangwa minus, kora isesengura rya swot. Bizagufasha kumva niba francise yububiko bwawe izagira akamaro gashoboka. Hitamo inzira nziza kurutonde kugirango uhitemo.

Ibi bizaguha amahirwe yo kuzamura ubushobozi bwawe bwo guhangana. Iyo ukorana na francise, wishyura amafaranga asubirwamo. Mugutangira icyiciro cya kawa yawe, ibi bizaba ari igice kimwe. Abaguzi bazashishikarira gusabana nububiko bwawe, kuko ushobora kubona ikawa nziza yo muri francise. Iyi miterere ikubiye mumasezerano, nkuko ushobora kwitega kwakira iniverisite yujuje ubuziranenge ivuye muri francisor.

Ibiciro byibanze kubicuruzwa mugihe ugurisha francise kumaduka yikawa nukuri. Uzashobora kubigurisha kurenza ibyo waguze. Mubyongeyeho, ibicuruzwa bimwe bifitanye isano nabyo birashobora gutangwa murwego rwumushinga wubucuruzi. Mugihe ukorana na francise iduka rya kawa, ugomba kuzirikana ko ugomba umwenda. Uzajya ukuramo buri kwezi kugeza 9% byamafaranga washoboye kubona bitoroshye. Birumvikana ko ikawa franchise igomba kwishyura, kandi ububiko bwawe bugomba kuzana bike birenze amarushanwa.

Erega, ntibagomba kwishyura francisor. Igihe kimwe, urimo kwiyemeza. Gukorana nikawawa francise bisaba kunguka uburambe kubandi rwiyemezamirimo. Yiteguye gusangira gusa kuberako bimugirira akamaro ko uza gutsinda nta gushidikanya. Gukora neza francise kumaduka yikawa bizaguha gusaza neza kuko ushobora kubona amafaranga menshi vuba. Kora kuri francise kumaduka yikawa kandi urenze cyane abayirwanya kuberako badafite ibikoresho namakuru yuzuye bafite kubijyanye namakosa atagomba gukorwa.

Icyayi n'ikawa iduka rya francise muburyo bwo kwihangira imirimo nuburyo bwiza bwo gushora imari. Ubwanyuma, abantu hafi ya bose banywa icyayi nikawa buri munsi. Mubyukuri, mugihe uteganya, birakenewe kuzirikana umubare wabashobora kugura nurwego rusange rwibisabwa neza. Nyuma ya byose, hariho ubwoko bwindobanure, buhenze cyane bwicyayi nikawa, hamwe nibisanzwe, amahitamo yingengo yimari. Isoko rya franchise ritanga amaduka yihariye yikawa muburyo butandukanye. Intsinzi rero yubucuruzi bwa kawa iterwa ahanini ninshingano nubucuruzi bwubucuruzi bwa franchisee, ubushobozi bwe bwo gusuzuma neza ubushobozi bwisoko mukarere katoranijwe, no guhitamo francise ijyanye neza nuburyohe, ingeso, nubushobozi bwamafaranga bwabashaka kugura .

Ubufaransa bufite inyungu ko rwiyemezamirimo adakunze gusigara wenyine imbere yingorabahizi zo gutangiza no guteza imbere ubucuruzi. Nkuko bisanzwe, abafaransa batanga abafatanyabikorwa babo biteguye gutura biz gahunda yubunini butandukanye bwamaduka n’urwego rw’abaturage binjiza, kubara amaduka abanza gushora imari mu iduka, igihe cyo kwishyura umushinga, kandi kigeze ku rwego ruteganijwe inyungu zamaduka, ibikoresho byo kwamamaza, hamwe na gahunda yo guhugura abakozi. Kenshi na kenshi, ibice byibanze byubwoko bukunzwe kandi busabwa ibinyobwa bya buri munsi nka kawa biratangwa, umuguzi wa francise ashobora kuzuza no kwaguka uko amaduka azamuka. Nukuvugako, murubwo buryo, icyayi kirashobora kwitabwaho cyane bitewe nigiciro cyacyo gito kandi, ugereranije, icyifuzo kinini.