'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ubu icyayi franchise cyamamaye mubakiriya kwisi yose. Icyayi francises irashobora kuboneka kumurongo udasanzwe ukoreshwa cyane nabakora imishinga itandukanye, hamwe no gushaka abakiriya. Uzashobora guhitamo francise yicyayi usuzuma amakuru ya nyirayo, ugashinga isosiyete yihariye. Uyu munsi, urashobora kubaka byihuse umushinga ufite igitekerezo cyurutonde rwibikorwa kuruta kubaka urugo murugo. Igikorwa cyo kwihangira imirimo ukoresheje umushinga wubatswe neza kandi wagenzuwe ukuraho ingaruka nibibazo. Nyuma yo guhitamo uwakoze umushinga wifuzwa, birakenewe ko tunyura mubyiciro byimishyikirano, bizerekana ko hashobora kubaho ubundi bufatanye.

Mu ntumbero yo gusezerana amasezerano, francise yicyayi imaze kwishyurwa, birashoboka gutangira guteza imbere igitekerezo cyaguzwe ukoresheje ikirango cyuzuye. Twabibutsa ko ikiguzi cya francise kigizwe nibiciro byose byakoreshejwe mumushinga, kubera ko ikirango gikunzwe cyane, niko igiciro cyigitekerezo umukiriya ateganya kugura. Abakozi batanga isoko birashoboka cyane ko bazakenera kuyobora ibikorwa byo kwamamaza no kwamamaza kwamamaza kugirango bongere ibicuruzwa byinshi mumahanga. Mu bihe bigoye, hamwe nibibazo bitandukanye, birakenewe guhora dushakira ubufasha inzobere mu ruganda, bazashobora gutanga inama zujuje ibisabwa vuba bishoboka. Kugirango habeho akazi keza kandi keza neza, birakwiye cyane ko abakiriya bashaka ubufasha kubakozi batanga icyayi cya francise. Turashobora kuvuga ko uzakora ukurikije uburyo bwateguwe bwibikorwa, ukoresheje ibisobanuro byose. Uzashobora gukoresha francises yicyayi yakiriye byinshi mumahanga, hamwe ninyungu ushaka.

Turashobora kuvuga ko umukiriya yahisemo kubona francise yicyayi muburyo bwiza, bizagira uruhare runini mugutezimbere isosiyete ye bwite, hamwe nubucuruzi bwubucuruzi hagati yabafatanyabikorwa, cyane cyane kurwego rwisi. Mbere yo gutangiza umushinga kuri francise yicyayi, umukiriya waguze umushinga agomba kumenyera birambuye nurutonde rwuzuye rwibyifuzo uwabikoze asize. Uzahora uri munsi yigitwikiro cyabatanga iki gitekerezo kuva muri iki gihe biroroshye cyane gukora ibikorwa bitandukanye byakazi ukoresheje umushinga urangiye kuruta guteza imbere ubucuruzi wenyine. Hariho ubwoko butandukanye bwubufaransa butandukanye, harimo nubw'icyayi, uzatangira gushyira mubikorwa hamwe na gahunda y'ibikorwa byateguwe mumaboko yawe, hamwe nicyerekezo cyurubanza muburyo bukwiye. Ubufaransa bwicyayi bufite icyerekezo cyihariye, ariko twakagombye kuvuga ko ubucuruzi buzwi cyane burigihe buzashobora kurenga ibihe byubukungu bwubukungu bwigihugu ndetse no kwisi. Imishinga y'ibiribwa yateye imbere ifite icyifuzo kinini mubakiriya kuva inganda zibiribwa zahoze ari icyerekezo cyiza kizana inyungu nziza. Gushyira mu bikorwa igitekerezo cyingamba zateguwe kubucuruzi bizamenyekana cyane, wumve akamaro kacyo ku isoko ryo kugurisha.

Hamwe no kubona umushinga wateguwe ufite ingamba, uzabona uburyo bwo guteza imbere neza ibikorwa byo kwihangira imirimo, wongeyeho, uzasobanukirwa no gutegura ingamba hamwe no kubara bitandukanye kubitekerezo. Abakiriya benshi bagera kubisubizo byingenzi hamwe no kugura icyayi cya francise, mugihe bagerageza kubahiriza byimazeyo amabwiriza yatanzwe nuwabitanze. Umubare w'abakozi bakora no guteza imbere amashami yinyongera bizakirwa nuwatanze umushinga, bijyanye nabyo bizagaragara neza ko umukiriya afite ikizere cyo kubona ikirango kirekire. Kugirango winjire mu rwego mpuzamahanga, umukiriya agomba kubahiriza byimazeyo urwego rwashyizweho nuwatanze igitekerezo hamwe ningamba, atitaye ku bwigenge bwo gufata ibyemezo mubihe bitandukanye. Igisubizo kigaragara cyane kizaba ibisubizo byo kubona inyungu kunshuro yambere, bizagenda bitera imbere buhoro buhoro mubunini bwifuzwa. Niba umuguzi wigitekerezo cyashizweho afite ibibazo byuburyo ubwo aribwo bwose, noneho biroroshye kubikemura ubigizemo uruhare nuwabitanze ushobora kubona vuba inzira nziza yo gusohoka no kuyobora iki kibazo. Ubufaransa bwicyayi bukora muburyo, hamwe niterambere ryukuri, bizashobora kugumana urwego rukenewe rwo guhangana, rwibanda kumasoko.

Guhitamo neza nuguhitamo francise yicyayi, izatera imbere muburyo butandukanye ukoresheje ingamba zihari kubucuruzi bwayo.

Icyayi cya francise numushinga wubucuruzi ugezweho, aho ushobora guhura nubwoko bumwe bwibihe bigoye. Niba ushaka kubitsinda neza, kora imyiteguro ibanza. Mugihe ukorana na francise, ugomba kumva neza ko uri umuntu ubazwa. Utanga raporo kuri francisor, uwiteze ko uzuza neza inshingano zawe. Niba ushaka gukorana na francise yicyayi, ugomba kandi kwibuka ko ugomba kwishyura amafaranga buri kwezi. Byongeye kandi, buri musanzu ubarwa ku muntu ku giti cye.

Mubyongeyeho, ugomba kwishyura igice cyambere, cyitwa kugabanyirizwa rimwe, kuri konte yawe yikirango mbere yuko utangira gukora. Umusanzu wamafaranga menshi agufasha gutangirana nicyayi cya francise yawe no kubona urwego rwo hejuru rwinjiza mubucuruzi bwawe. Ibicuruzwa byicyayi bikunda kunuka impumuro zamahanga. Kubwibyo, bagomba gutwarwa no kubungabungwa kuburyo bitangirika. Niyo mpamvu shyira mubikorwa ibikorwa byawe byateguwe bishoboka kugirango utabangamira ibarura ryagaciro. Amaduka yawe yicyayi agomba gutunganywa muburyo bwa societe, yemeza ko abakiriya binjira kandi urwego rwo hejuru. Erega burya, isosiyete ishushanya iduka ryicyayi muburyo budasanzwe irizewe kuruta ibindi biro.

Niyo mpamvu, mugihe ukora icyayi francise, birakenewe guhitamo francisor nziza wageze kubitsinzi wenyine. Urashobora kwigana ikirango cyacyo, imiterere, hamwe nibikorwa, bityo ugatanga inyungu zose zo guhatanira ibintu byinshi.

Mugihe cyo gushyira mubikorwa icyayi francise, ugomba kwishyura buri kwezi, buri kimwe kiguha amahirwe yo kwiteza imbere kurushaho. Umu francisor akoresha aya mafaranga mugutezimbere umushinga wubucuruzi. Urabona inyungu itaziguye muriyi. Kurugero, umusanzu mukwamamaza kwisi yose bituma ikirango kigera kurwego rwo hejuru rwo kwamamara kwisi yose. Kora icyayi hamwe nurwego ntarengwa rwo gukora hanyuma uzabigeraho rwose. Birashoboka guhora twongera umubare winjiza ushigikira ingengo yimari bityo tukaba umucuruzi uhanganye cyane.

Buri gihe ujye ukora bihagije mubihe byubu kugirango utsinde abanzi bawe. Ufite ubushobozi bwose bukenewe. Mubyukuri, nkigice cyicyayi cya francise, wakiriye gahunda yubucuruzi, ikirango cyiza kandi cyamamajwe neza, tekinoroji yo murwego rwohejuru, ndetse, birashoboka, ibikoresho. Mugukoresha inyungu zose, isosiyete yawe iyobora isoko kandi igahora yongerera ubuyobozi kuva murwego urwo arirwo rwose. Ubucuruzi bwawe bwicyayi bufite amahirwe yose yo gutsinda hanyuma ishyirahamwe rishobora kuganza irushanwa risigaye. Kora wizeye kandi ubishoboye, wirinde amakosa muri gahunda yingenzi. Nyuma ya byose, urimo kugura francise yicyayi kugirango urenze abo muhanganye mubipimo byinshi.

Icyayi cya francise numushinga ugezweho wubwanditsi. Ariko, mugihe cyo kuyishyira mubikorwa, urashobora guhura nibibazo byimiterere itandukanye. Birashobora kuneshwa byoroshye, ariko niba witeguye neza kandi ubishoboye witegure hakiri kare. Gutegura neza mbere yo gukora francise bisobanura gukenera gukora analyse. Isesengura rikorwa rishingiye kubikoresho byose biboneka. Urashobora gukusanya kubura amakuru, nayo aroroshye cyane.

Mugukora francise, uri umugabuzi wihariye. Ashinzwe gushyira mu bikorwa ubushobozi bwimirimo yashinzwe. Byibanze, umugabuzi wihariye ni francisee mururimi rwa francising. Agomba gukora yubahiriza byuzuye amabwiriza. Hindura icyayi cyawe ushushanya ibibanza muburyo bwa rusange. Nibyiza kwambara abakozi bambaye imyenda, ushobora kwitega ko uzahabwa na francisor. Iraguha amahirwe yinyongera yo guhatanira.

Ubwanyuma, abantu babona ko ufite inshingano zo gushushanya nagaciro kikirango cyawe. Kubwibyo, batekereza ko uri icyayi gikomeye cyo gukora ubucuruzi. Kora neza mugutezimbere icyayi kugirango ikuremo umutungo muto. Urashobora kubigeraho muri francise. Nyuma ya byose, wakiriye ubunararibonye bufite ireme, ibikoresho bishimishije, nibindi byiza bifatika bishobora gukoreshwa kugirango ugere ku ntsinzi.

Usibye umubare munini wibyiza bya francise yicyayi, byategetswe gukurikiza amabwiriza, ndetse no kwishyura buri kwezi. Byongeye kandi, mubyiciro byambere, ugomba kwishyura mbere, ibyo bikaba byitwa rimwe. Nkigisubizo, nyuma yo kwishyura umusanzu umwe, birashoboka gutangira kuzuza francise yicyayi. Iraguha amahirwe yo kwegera imyanya yamasosiyete akomeye hanyuma amaherezo akayarenga. Nubwo bimeze bityo ariko, ntibihagije kugira ikirango cyo mu rwego rwo hejuru ufite mu rwego rwo gucuruza icyayi. Ntabwo ari ngombwa gukurura abaguzi gusa ahubwo no gutanga serivise nziza yo murwego rwohejuru.

Icyo gihe nibwo uzashobora kuyobora isoko, buhoro buhoro wongere imbere kubarwanya bose. Tanga icyayi icyitonderwa gikwiye kugirango igishushanyo cyacyo gihure numwimerere wa francise. Byongeye kandi, ugomba gutekereza uburyo bwo guhugura abakozi. Amaherezo, abakozi bawe basabwa kugira ikinyabupfura no gufasha. Mubyukuri, kwambara imyenda imwe bigomba kuba bimwe mumahugurwa y'abakozi. Guhitamo abakozi b'icyayi munsi ya francise bigomba gukorwa hakurikijwe amabwiriza. Nibyo, urabyakira kuri francisor kandi ukabikoresha neza.

Noneho, amahirwe yawe yo gutsinda amarushanwa ariyongera cyane, kandi wiganje ku isoko. Hora wongere imbere kubarwanya kugirango ubashe guhangana ningorane zose.

Ubucuruzi bwicyayi francise numushinga wubucuruzi ugezweho. Kugira ngo utsinde ingorane zigaragara mugikorwa cyakazi, ugomba gukoresha igikoresho cyitwa SWOT isesengura. Binyuze muri yo, birashoboka gukemura ibibazo byinshi, gukora ibikorwa byinshi byo mu biro, no kurenga abanywanyi. Wibuke ko francise iduka ryicyayi riza rifite ibibazo byihariye. Icyayi kigomba kubikwa ahantu hakonje, humye kandi umwanya wo kubikamo ugomba kuba mwiza. Igikorwa cya francise kigomba kwerekana byimazeyo ibitekerezo na filozofiya yikimenyetso.

Ni ngombwa guhuza byimazeyo ibikorwa bya cafe yicyayi hamwe numwimerere, mubisanzwe, urebye ibiranga akarere. Iyo wegereye isoko yumwimerere, niko amahirwe menshi yo gutsinda. Mu kuyobora iduka ryicyayi kubisubizo bitangaje, urashobora kwishimira umwanya wiganje nkumuyobozi wisoko.

Amaduka yicyayi atanga ababigenewe. Intego yo kwamamaza ifasha kugena neza, neza, no kuzirikana ibipimo byatanzwe na francise. Gukora kuri francise bitanga inshingano kandi ntabwo byemerera izina ryiduka ryicyayi kugabanuka, kuko ibi runaka bituma inyungu zigabanuka. Nuburyo bwo kugera ku ntsinzi, kurikiza amategeko n'amabwiriza, kwagura ubuyobozi bwawe ku ngingo zose, kandi cyane cyane, gukusanya no gusesengura imibare. Muri iki gihe, isoko ryicyayi francise izana urwego ntarengwa rwinjiza.