Ubu icyayi franchise cyamamaye mubakiriya kwisi yose. Icyayi francises irashobora kuboneka kumurongo udasanzwe ukoreshwa cyane nabakora imishinga itandukanye, hamwe no gushaka abakiriya. Uzashobora guhitamo francise yicyayi usuzuma amakuru ya nyirayo, ugashinga isosiyete yihariye. Uyu munsi, urashobora kubaka byihuse umushinga ufite igitekerezo cyurutonde rwibikorwa kuruta kubaka urugo murugo. Igikorwa cyo kwihangira imirimo ukoresheje umushinga wubatswe neza kandi wagenzuwe ukuraho ingaruka nibibazo. Nyuma yo guhitamo uwakoze umushinga wifuzwa, birakenewe ko tunyura mubyiciro byimishyikirano, bizerekana ko hashobora kubaho ubundi bufatanye.

Mu ntumbero yo gusezerana amasezerano, francise yicyayi imaze kwishyurwa, birashoboka gutangira guteza imbere igitekerezo cyaguzwe ukoresheje ikirango cyuzuye. Twabibutsa ko ikiguzi cya francise kigizwe nibiciro byose byakoreshejwe mumushinga, kubera ko ikirango gikunzwe cyane, niko igiciro cyigitekerezo umukiriya ateganya kugura. Abakozi batanga isoko birashoboka cyane ko bazakenera kuyobora ibikorwa byo kwamamaza no kwamamaza kwamamaza kugirango bongere ibicuruzwa byinshi mumahanga. Mu bihe bigoye, hamwe nibibazo bitandukanye, birakenewe guhora dushakira ubufasha inzobere mu ruganda, bazashobora gutanga inama zujuje ibisabwa vuba bishoboka. Kugirango habeho akazi keza kandi keza neza, birakwiye cyane ko abakiriya bashaka ubufasha kubakozi batanga icyayi cya francise. Turashobora kuvuga ko uzakora ukurikije uburyo bwateguwe bwibikorwa, ukoresheje ibisobanuro byose. Uzashobora gukoresha francises yicyayi yakiriye byinshi mumahanga, hamwe ninyungu ushaka.

Turashobora kuvuga ko umukiriya yahisemo kubona francise yicyayi muburyo bwiza, bizagira uruhare runini mugutezimbere isosiyete ye bwite, hamwe nubucuruzi bwubucuruzi hagati yabafatanyabikorwa, cyane cyane kurwego rwisi. Mbere yo gutangiza umushinga kuri francise yicyayi, umukiriya waguze umushinga agomba kumenyera birambuye nurutonde rwuzuye rwibyifuzo uwabikoze asize. Uzahora uri munsi yigitwikiro cyabatanga iki gitekerezo kuva muri iki gihe biroroshye cyane gukora ibikorwa bitandukanye byakazi ukoresheje umushinga urangiye kuruta guteza imbere ubucuruzi wenyine. Hariho ubwoko butandukanye bwubufaransa butandukanye, harimo nubw'icyayi, uzatangira gushyira mubikorwa hamwe na gahunda y'ibikorwa byateguwe mumaboko yawe, hamwe nicyerekezo cyurubanza muburyo bukwiye. Ubufaransa bwicyayi bufite icyerekezo cyihariye, ariko twakagombye kuvuga ko ubucuruzi buzwi cyane burigihe buzashobora kurenga ibihe byubukungu bwubukungu bwigihugu ndetse no kwisi. Imishinga y'ibiribwa yateye imbere ifite icyifuzo kinini mubakiriya kuva inganda zibiribwa zahoze ari icyerekezo cyiza kizana inyungu nziza. Gushyira mu bikorwa igitekerezo cyingamba zateguwe kubucuruzi bizamenyekana cyane, wumve akamaro kacyo ku isoko ryo kugurisha.

Hamwe no kubona umushinga wateguwe ufite ingamba, uzabona uburyo bwo guteza imbere neza ibikorwa byo kwihangira imirimo, wongeyeho, uzasobanukirwa no gutegura ingamba hamwe no kubara bitandukanye kubitekerezo. Abakiriya benshi bagera kubisubizo byingenzi hamwe no kugura icyayi cya francise, mugihe bagerageza kubahiriza byimazeyo amabwiriza yatanzwe nuwabitanze. Umubare w'abakozi bakora no guteza imbere amashami yinyongera bizakirwa nuwatanze umushinga, bijyanye nabyo bizagaragara neza ko umukiriya afite ikizere cyo kubona ikirango kirekire. Kugirango winjire mu rwego mpuzamahanga, umukiriya agomba kubahiriza byimazeyo urwego rwashyizweho nuwatanze igitekerezo hamwe ningamba, atitaye ku bwigenge bwo gufata ibyemezo mubihe bitandukanye. Igisubizo kigaragara cyane kizaba ibisubizo byo kubona inyungu kunshuro yambere, bizagenda bitera imbere buhoro buhoro mubunini bwifuzwa. Niba umuguzi wigitekerezo cyashizweho afite ibibazo byuburyo ubwo aribwo bwose, noneho biroroshye kubikemura ubigizemo uruhare nuwabitanze ushobora kubona vuba inzira nziza yo gusohoka no kuyobora iki kibazo. Ubufaransa bwicyayi bukora muburyo, hamwe niterambere ryukuri, bizashobora kugumana urwego rukenewe rwo guhangana, rwibanda kumasoko.

Guhitamo neza nuguhitamo francise yicyayi, izatera imbere muburyo butandukanye ukoresheje ingamba zihari kubucuruzi bwayo.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Icyayi cya francise numushinga wubucuruzi ugezweho, aho ushobora guhura nubwoko bumwe bwibihe bigoye. Niba ushaka kubitsinda neza, kora imyiteguro ibanza. Mugihe ukorana na francise, ugomba kumva neza ko uri umuntu ubazwa. Utanga raporo kuri francisor, uwiteze ko uzuza neza inshingano zawe. Niba ushaka gukorana na francise yicyayi, ugomba kandi kwibuka ko ugomba kwishyura amafaranga buri kwezi. Byongeye kandi, buri musanzu ubarwa ku muntu ku giti cye.

Mubyongeyeho, ugomba kwishyura igice cyambere, cyitwa kugabanyirizwa rimwe, kuri konte yawe yikirango mbere yuko utangira gukora. Umusanzu wamafaranga menshi agufasha gutangirana nicyayi cya francise yawe no kubona urwego rwo hejuru rwinjiza mubucuruzi bwawe. Ibicuruzwa byicyayi bikunda kunuka impumuro zamahanga. Kubwibyo, bagomba gutwarwa no kubungabungwa kuburyo bitangirika. Niyo mpamvu shyira mubikorwa ibikorwa byawe byateguwe bishoboka kugirango utabangamira ibarura ryagaciro. Amaduka yawe yicyayi agomba gutunganywa muburyo bwa societe, yemeza ko abakiriya binjira kandi urwego rwo hejuru. Erega burya, isosiyete ishushanya iduka ryicyayi muburyo budasanzwe irizewe kuruta ibindi biro.

Niyo mpamvu, mugihe ukora icyayi francise, birakenewe guhitamo francisor nziza wageze kubitsinzi wenyine. Urashobora kwigana ikirango cyacyo, imiterere, hamwe nibikorwa, bityo ugatanga inyungu zose zo guhatanira ibintu byinshi.

Mugihe cyo gushyira mubikorwa icyayi francise, ugomba kwishyura buri kwezi, buri kimwe kiguha amahirwe yo kwiteza imbere kurushaho. Umu francisor akoresha aya mafaranga mugutezimbere umushinga wubucuruzi. Urabona inyungu itaziguye muriyi. Kurugero, umusanzu mukwamamaza kwisi yose bituma ikirango kigera kurwego rwo hejuru rwo kwamamara kwisi yose. Kora icyayi hamwe nurwego ntarengwa rwo gukora hanyuma uzabigeraho rwose. Birashoboka guhora twongera umubare winjiza ushigikira ingengo yimari bityo tukaba umucuruzi uhanganye cyane.

Buri gihe ujye ukora bihagije mubihe byubu kugirango utsinde abanzi bawe. Ufite ubushobozi bwose bukenewe. Mubyukuri, nkigice cyicyayi cya francise, wakiriye gahunda yubucuruzi, ikirango cyiza kandi cyamamajwe neza, tekinoroji yo murwego rwohejuru, ndetse, birashoboka, ibikoresho. Mugukoresha inyungu zose, isosiyete yawe iyobora isoko kandi igahora yongerera ubuyobozi kuva murwego urwo arirwo rwose. Ubucuruzi bwawe bwicyayi bufite amahirwe yose yo gutsinda hanyuma ishyirahamwe rishobora kuganza irushanwa risigaye. Kora wizeye kandi ubishoboye, wirinde amakosa muri gahunda yingenzi. Nyuma ya byose, urimo kugura francise yicyayi kugirango urenze abo muhanganye mubipimo byinshi.

Icyayi cya francise numushinga ugezweho wubwanditsi. Ariko, mugihe cyo kuyishyira mubikorwa, urashobora guhura nibibazo byimiterere itandukanye. Birashobora kuneshwa byoroshye, ariko niba witeguye neza kandi ubishoboye witegure hakiri kare. Gutegura neza mbere yo gukora francise bisobanura gukenera gukora analyse. Isesengura rikorwa rishingiye kubikoresho byose biboneka. Urashobora gukusanya kubura amakuru, nayo aroroshye cyane.

Mugukora francise, uri umugabuzi wihariye. Ashinzwe gushyira mu bikorwa ubushobozi bwimirimo yashinzwe. Byibanze, umugabuzi wihariye ni francisee mururimi rwa francising. Agomba gukora yubahiriza byuzuye amabwiriza. Hindura icyayi cyawe ushushanya ibibanza muburyo bwa rusange. Nibyiza kwambara abakozi bambaye imyenda, ushobora kwitega ko uzahabwa na francisor. Iraguha amahirwe yinyongera yo guhatanira.

Ubwanyuma, abantu babona ko ufite inshingano zo gushushanya nagaciro kikirango cyawe. Kubwibyo, batekereza ko uri icyayi gikomeye cyo gukora ubucuruzi. Kora neza mugutezimbere icyayi kugirango ikuremo umutungo muto. Urashobora kubigeraho muri francise. Nyuma ya byose, wakiriye ubunararibonye bufite ireme, ibikoresho bishimishije, nibindi byiza bifatika bishobora gukoreshwa kugirango ugere ku ntsinzi.

Usibye umubare munini wibyiza bya francise yicyayi, byategetswe gukurikiza amabwiriza, ndetse no kwishyura buri kwezi. Byongeye kandi, mubyiciro byambere, ugomba kwishyura mbere, ibyo bikaba byitwa rimwe. Nkigisubizo, nyuma yo kwishyura umusanzu umwe, birashoboka gutangira kuzuza francise yicyayi. Iraguha amahirwe yo kwegera imyanya yamasosiyete akomeye hanyuma amaherezo akayarenga. Nubwo bimeze bityo ariko, ntibihagije kugira ikirango cyo mu rwego rwo hejuru ufite mu rwego rwo gucuruza icyayi. Ntabwo ari ngombwa gukurura abaguzi gusa ahubwo no gutanga serivise nziza yo murwego rwohejuru.

Icyo gihe nibwo uzashobora kuyobora isoko, buhoro buhoro wongere imbere kubarwanya bose. Tanga icyayi icyitonderwa gikwiye kugirango igishushanyo cyacyo gihure numwimerere wa francise. Byongeye kandi, ugomba gutekereza uburyo bwo guhugura abakozi. Amaherezo, abakozi bawe basabwa kugira ikinyabupfura no gufasha. Mubyukuri, kwambara imyenda imwe bigomba kuba bimwe mumahugurwa y'abakozi. Guhitamo abakozi b'icyayi munsi ya francise bigomba gukorwa hakurikijwe amabwiriza. Nibyo, urabyakira kuri francisor kandi ukabikoresha neza.

Noneho, amahirwe yawe yo gutsinda amarushanwa ariyongera cyane, kandi wiganje ku isoko. Hora wongere imbere kubarwanya kugirango ubashe guhangana ningorane zose.

Ubucuruzi bwicyayi francise numushinga wubucuruzi ugezweho. Kugira ngo utsinde ingorane zigaragara mugikorwa cyakazi, ugomba gukoresha igikoresho cyitwa SWOT isesengura. Binyuze muri yo, birashoboka gukemura ibibazo byinshi, gukora ibikorwa byinshi byo mu biro, no kurenga abanywanyi. Wibuke ko francise iduka ryicyayi riza rifite ibibazo byihariye. Icyayi kigomba kubikwa ahantu hakonje, humye kandi umwanya wo kubikamo ugomba kuba mwiza. Igikorwa cya francise kigomba kwerekana byimazeyo ibitekerezo na filozofiya yikimenyetso.

Ni ngombwa guhuza byimazeyo ibikorwa bya cafe yicyayi hamwe numwimerere, mubisanzwe, urebye ibiranga akarere. Iyo wegereye isoko yumwimerere, niko amahirwe menshi yo gutsinda. Mu kuyobora iduka ryicyayi kubisubizo bitangaje, urashobora kwishimira umwanya wiganje nkumuyobozi wisoko.

Amaduka yicyayi atanga ababigenewe. Intego yo kwamamaza ifasha kugena neza, neza, no kuzirikana ibipimo byatanzwe na francise. Gukora kuri francise bitanga inshingano kandi ntabwo byemerera izina ryiduka ryicyayi kugabanuka, kuko ibi runaka bituma inyungu zigabanuka. Nuburyo bwo kugera ku ntsinzi, kurikiza amategeko n'amabwiriza, kwagura ubuyobozi bwawe ku ngingo zose, kandi cyane cyane, gukusanya no gusesengura imibare. Muri iki gihe, isoko ryicyayi francise izana urwego ntarengwa rwinjiza.