Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Isosi ya francise nigikorwa gishimishije, ariko, kubera ko kirimo gukora ibiryo, hari ingaruka zimwe. Bituruka ku kuba sosiso zitabikwa igihe kirekire. Kubwibyo, mugihe ugurisha francise, ugomba gutekereza kubyo uzagurisha. Ibi birakenewe kugirango ububiko bwawe butarengerwa nibicuruzwa ntibibore. Mugukorana na francise, ntubona gusa umubare munini wa bonus, inyungu, nibintu byiza. Wiyemeje kandi gukurikiza byimazeyo amahame, amabwiriza, n'amasezerano.

Kurugero, mugushira mubikorwa francise kumusaruro wa sosiso, uzishyura icyarimwe icyarimwe murwego rwambere. Nibintu bike, kugeza 11% byamafaranga yishoramari ryambere ukeneye gukora. Byongeye kandi, mugusabana na francise yumusaruro, uzishyura imyenda 2 itandukanye kandi ushwanyaguza buri kwezi. Iya mbere muri yo igizwe na 2 kugeza kuri 6% bitewe ninjiza kandi yitwa amafaranga yimisoro, 2 izaba kuva kuri 1 kugeza kuri 3% kandi yitwa umusanzu wo kwamamaza kwisi. Aya mafranga akoreshwa naba francisor mubushake bwe kugirango bahore bakomeza urwego rwo kumenyekanisha ibicuruzwa mumwanya wo hejuru.

Niba uhisemo gutangiza francise yumusaruro, noneho abakozi bawe bagomba kubahiriza imyambarire, kandi ibibanza bigomba kuzanwa ukurikije umwimerere. Kugirango ukore ibi, uzahabwa kodegisi zigomba gukurikizwa. Ibice byinshi bitandukanye byumusaruro wa sosiso bigomba gufatwa nkibigenda neza. Nyirubwite franchise, byanze bikunze, azaguha amakuru yose ukeneye gukoresha kugirango ugere kubisubizo byiza. Nyuma y’amasezerano arangiye, inshingano zose n’uburenganzira by’ababuranyi bizandikwa mu nyandiko y’umutwe. Ibi bivuze ko uzakenera gukurikiza amahame wemeye kubahiriza mugihe cyimishyikirano.

Ubufaransa bwo gukora sosiso buzakora neza niba wiga imibare ugashyira mubikorwa ubumenyi wungutse mubikorwa. Kurugero, ibishushanyo nimbonerahamwe birashobora kugufasha kumenya imigendekere ihari mugihe runaka nibigomba gukorwa kugirango ugabanye ibiciro. Ubufaransa bwo gukora isosi bugomba kuba bugera kubantu bateganijwe kugirango bakomeze guhora bakeneye.