Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwububiko bworoshye ni umushinga wubucuruzi ushimishije, mugushira mubikorwa, ugomba kuzirikana neza ko ufite inshingano runaka. Nyuma ya byose, kubwinyungu zose zitangwa, ugomba kwishyura muburyo runaka. Ubwa mbere, abaguzi b'amayobera barashobora kugerageza ububiko bwawe. Nicyo bita umugenzuzi uza kwitwaza umukiriya akagura ikintu muri wewe cyangwa agakoresha serivisi. Ibikurikira, asuzuma ishyirwa mubikorwa ryibikoresho byawe byoroshye. Niba hari ikintu kitamuhuje, azabimenyesha rwose uhagarariye ikirango kubyerekeye.

Amaduka yawe, aho ugurisha ibicuruzwa bitarangiye kuri francise, rwose bizasuzumwa nabanywanyi nabaguzi. Nyuma ya byose, uzatanga urwego rwohejuru rwa serivisi, ubwiza bwibicuruzwa buzaba mu myanya itagerwaho kubarwanya. Niba ucuruza ibicuruzwa bitarangiye kuri francise, ugomba rero kubungabunga umutekano no kugenzura ubuzima bwigihe, kuko kugurisha ibicuruzwa byarangiye birashobora kubahenze cyane kubwizina ryawe. Abaguzi bamwe bazahindukira gusa, mugihe abandi bashobora kurega kuri sitasiyo y’isuku n’ibyorezo.

Urashobora kandi gukoresha amatangazo mumwanya wa TV kugirango ugere kubakiriya benshi. Kuzuza neza amasoko yose yo kugurisha hamwe nibiciro kugirango ubone amafaranga yinjiza menshi. Igishushanyo mbonera kandi gikora neza igice cyarangije ibicuruzwa francise ni amahirwe yawe yo kuva mumwanya wambere kandi ukagera ikirenge mucyazo, ukiha amahirwe yo gusabana neza nabaguzi benshi. Witondere kwikora no gutezimbere kugirango ukoreshe neza ibikoresho byawe bihari. Gutanga ibikoresho mububiko nabyo bigomba kuba byiza kandi ergonomic. Ibi bizafasha gushiraho amabwiriza avuye muri francise kububiko bworoshye, urashobora gukoresha amakuru yuzuye yamakuru kugirango ubone inyungu zo guhatanira.

Uzaba ufite umutwe utangirira imbere yandi mangazini yoroshye adakora mugihe kimwe na francise. Nyuma ya byose, ntibishoboka kugira ubumenyi-buke bwo mu rwego rwo hejuru, uburyo, ikoranabuhanga, nibindi byiza uzahita ubona byuzuye.