Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Tile franchise izabona porogaramu yagutse kurutonde runini rwabacuruzi batekereza uburyo bwo gutangiza umushinga wabo. Tile francises yashyizweho kugirango habeho ubufatanye butanga umusaruro nabakora inganda nyinshi bashaka kubona abafatanyabikorwa babereye. Tile franchise izakoreshwa nabatangiye bumva ko ari byiza cyane kugura ikirango cyateguwe cyateguwe kuruta guteza imbere ubucuruzi guhera. Rero, ukuyemo burundu ibyiringiro byingaruka zitandukanye nibishobora kugirira nabi iterambere ryigitekerezo cyumushinga. Urashobora kubona urutonde rwabakora kumurongo udasanzwe urimo amahitamo menshi atandukanye ya francisees, kuri ubu ikunzwe kurwego runaka. Buri francise yashizweho ifite icyerekezo cyayo, ikirangantego cyateguwe, kimwe nigiciro, bizaterwa nurwego rwo kumenyekanisha ikirango cyatoranijwe nabakiriya.

Ku bijyanye n’imishyikirano nuwabikoze, uzatangira kuganira kubyerekeranye ninyungu nibisobanuro byubufatanye, nyuma bizashoboka gusinya amasezerano noguhana uburenganzira bwo guteza imbere francise. Niba ufite ikibazo, ugomba guhamagara inzobere zabakora kugirango bagufashe, uzakora ikiganiro hamwe nishakisha inzira yo kwikuramo ibibazo bitoroshye. Abacuruzi ba kijyambere batangiye guha umwete ibyifuzo byabo kuri francises, ngaho kuko haribisabwa ko igitekerezo cyiteguye cyoroshye cyane gukorana nisoko ryo kugurisha kuruta kuzana umushinga no kugiteza imbere bonyine. Imikoreshereze ya tile francise igomba gutezwa imbere nubufatanye bwuzuye nuwabikoze, bijyanye nibishoboka kubaka buri cyiciro gishya muburyo bukwiye. Muri iki gihe, francises ifite icyerekezo gitandukanye, bitewe nibyo umukiriya akunda, yatangiye gukoreshwa neza kwisi yose. Kugirango ushyire mu bikorwa ibyangombwa byujuje ubuziranenge kandi byuzuye, abakozi ba nyir'ibikorwa nabo bazashobora kubimenyesha byimazeyo, bigira uruhare mu kuzamura ikirango ku isoko. Hamwe ninzibacyuho yo gukora ubucuruzi bwawe bwite, ugomba kugirwa inama yo gukoresha francise tile hanyuma ugakora akazi kazajya mumahanga.

Umusaruro wa tile franchise numushinga wubucuruzi ufite akamaro, nukuyishyira mubikorwa, uzamura cyane ubukungu bwawe. Iyo ukora francise, birumvikana ko ingorane zishobora kuvuka. Kugira ngo birinde, ni ngombwa gukora ubuziranenge bwo mu rwego rwo hejuru. Mu cyiciro cyo kwitegura, igikoresho cyitwa swot analyse kiza gikenewe. Iragufasha gusobanukirwa nubufaransa bwunguka cyane gukorana kugirango ubone urwego rwo hejuru rwinjiza. Ufite amahirwe yose yo kugera kubisubizo bitangaje niba utangiye gukora francise, ukurikiza amategeko.

Batangwa nuhagarariye ikirango nawe ushishikajwe no gutsinda kwawe. Niba ushaka guhangana na tile no gushiraho umusaruro munsi yubufaransa, hanyuma murwego rwo guhitamo francisor, ugomba kwiga neza ibisabwa byose kugirango uhitemo ibyiza. Tangira hamwe nisesengura. Itanga amahugurwa yo mu rwego rwo hejuru yemeza ko udatsinzwe. Witondere neza amabati, kora umusaruro murwego rushya rwumwuga. Kubaho kwa francise ifasha muriki kibazo kugirango ikemure neza ibibazo byose. Ubwo rero isosiyete izageraho rwose ibisubizo bifatika muguhangana nabanywanyi bayo nyamukuru.

Kugurisha amabati waremye mubikorwa byawe, noneho urashobora kwishyura uhagarariye franchise iteganya ko uzishyura buri kwezi.

Mugihe cyo gukora imirimo yo mu biro, hashobora kuvuka ibibazo. Birashobora kuneshwa byoroshye kuva ufite ibikoresho nkenerwa byibikoresho bikora neza. Umusaruro wateguwe neza wa tile franchise ni amahirwe yo kugera kubisubizo bitangaje hamwe namafaranga make. Mubyongeyeho, ningaruka zo guteranya zirahari kuri wewe. Ingaruka rusange ku bukungu ni ihuriro ryo kugabanya ibiciro no kongera amafaranga. Izi ngaruka zombi zihurira hamwe, bityo igereranya ryindege iraboneka.

Indege yuzuye ni ibisubizo byinama yahuje igisasu hamwe nintwaro ya tank cyangwa indi modoka yintwaro. Mu buryo nk'ubwo, mu bukungu, imbaraga zo gukusanya zemerera guca mu ntwaro z'abatavuga rumwe nazo, bigatuma bishoboka kubatsinda. Kubwibyo, tile franchise irashobora kwifashisha iki gisubizo kugirango yiganze ku isoko. Mubibazo, ubona urwego rwohejuru rwinjiza ushobora gukoresha kubushake bwawe. Nyuma ya byose, urashobora kwishyura byoroshye francisor kubwinyungu zitangwa mukurwanya abanywanyi. Ntukirengagize tile francise gusa kuko iguha ubushobozi bwo kuyobora neza abo muhanganye.

Umusaruro wa pave slabs franchise numushinga wubucuruzi bijyanye. Kugirango ubimenye neza, ugomba gutangira gushyira mubikorwa gahunda zawe nta rwikekwe. Niba ukorera munsi ya francise, noneho uri umuntu ubazwa, wongeyeho, ugomba gutanga imisanzu ya buri kwezi. Amafaranga nkaya yakirwa na francisor, kandi arashobora kuyakoresha mubushake bwe. Niba uhisemo kwifashisha francise hanyuma ugatangira umusaruro wawe, ni ngombwa kwigana neza imiterere yubucuruzi bwubwoko bwatsinze. Iraguha amahirwe yo kuganza isoko.

Nkuko twese tubizi, isoko nziza itanga urwego rwo hejuru rwinjiza. Witondere neza umusaruro kugirango francise yumuhanda ihure neza numwimerere. Kubwibyo, birakenewe kubona amabwiriza gusa ahubwo nibisubizo byikoranabuhanga. Niba bishyizwe mubikorwa neza, utezimbere cyane amahirwe yawe yo gutsinda igihe kirekire. Ugomba buri gihe gukora wiyemeje kandi wizeye, byoroherezwa no kubona amakuru afatika. Gukorana n'imibare ukoresheje ibishushanyo. Urwego rwo hejuru rwo kugaragara ruguha gusobanukirwa neza.

Imibare yumye irerekanwa neza bishoboka. Niba uhisemo guhangana na pave plaque hanyuma ugashyiraho umusaruro wa francise, ubwo rero nuburyo bwiza. Nyuma ya byose, ntugomba guhimba ikintu cyose ubwawe no kumenyekanisha ikirango. Ufite ibintu byose biri hafi.

Usibye ibyiza byo gukora ikirango kizwi, umusaruro wa pave chunks franchise iguha uburenganzira bwo gukoresha ibikoresho byujuje ubuziranenge, ikoranabuhanga ridasanzwe, nandi mahirwe. Izi nyungu zose zirashobora gukoreshwa kugirango wumve ufite ikizere mubanywanyi, ariko, bamwe mubanywanyi mugusohoza umusaruro wibisate bigenda barashobora gukoresha uburyo bwuburiganya bwurugamba. Ubufaransa burashobora gufasha hamwe nibi, nkuko ushobora guhora ubariza francisor. Ni uhagarariye isosiyete mpuzamahanga, bityo, ugomba kubona uburinzi no kwirwanaho. Ubwanyuma, uhagarariye francise izwi cyane ntatinyuka kubabaza, nubwo leta yaba ishyamba rwose. Mubyukuri, ntugomba kwishingikiriza cyane kuri francisor.

Ni ngombwa kandi kwitegura kurwanya wenyine. Amaherezo, serivisi yumutekano nuburyo bwemewe rwose bwo kurwanya ifatwa ryigitero. Niba ushaka francise pave plaque, noneho korana nuwabikoze neza. Arazi gutunganya umusaruro no kubona urwego rwo hejuru rwinjiza. Kubwibyo, niba uhisemo kwishora mumabuye no gufungura francise yumusaruro, ntugomba gutindiganya. Ntibikwiye kandi kwihuta cyane, kuko ukeneye gutekereza no kwiga amakuru ajyanye no gufata icyemezo gikwiye.