Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igisenge cyo hejuru ni umushinga wubucuruzi ushimishije, ubishyize mubikorwa, urashobora gukurikiza amategeko n'amabwiriza. Ibi bizemeza gutsinda igihe kirekire no gutembera neza kumafaranga. Mugihe ukoresheje francise, ugomba kumva ko iki gikorwa gifitanye isano ningaruka zimwe. Ubwa mbere, umushinga wubucuruzi ukorera mumahanga urashobora guhura ningorane zidasubirwaho kubutaka bwigihugu cyawe. Nyuma ya byose, mugihe ugurisha francise kubisenge, urashobora guhura nibidahuye mumategeko. Byongeye kandi, ibyifuzo byabaguzi baho hamwe nubukungu bwabo birashobora gutandukana cyane nibyabaye mugihugu uyu mushinga watangiriye.

Ariko ibyo ntibirangiza urutonde rwibyago byugarije francise. Urashobora kwiruka mubanywanyi badashaka na gato kuguha isoko ryabo. Bashobora kwifashisha uburyo butariganya bwo guhatana, nabwo bugomba kwitabwaho nkibintu. Nibyiza gukora isesengura ryibanze no gusobanukirwa ningorane ningaruka zishobora guterwa na francise. Nibikorwa bisanzwe bishyirwa mubikorwa iyo bikorana nubwoko ubwo aribwo bwose.

Niba ucuruza ibisenge ukabigurisha kumasoko ya francise, ugomba rero kumva neza ko urwego winjiza rugomba kuba hejuru cyane ugereranije nabanywanyi bakora bigenga. Nyuma ya byose, ntabwo bafata inshingano zo gushyira mubikorwa ubucuruzi muguhuza na francisor. Kubwibyo, ntibagomba gukuramo umubare runaka wamafaranga yinjije kuri francisor. Niba ukorana nigisenge cya francise, noneho umushinga wubucuruzi urashobora kuba wuzuyemo ingaruka zimwe nibihe bidashimishije. Kubirinda, itegure hakiri kare. Urashobora gukora bike birenze ibyo mukurwanya kubakiriya.

Ibi bizatanga inyungu zingenzi zo guhatanira. Igisenge cyiza cya francise ni umushinga wubucuruzi usaba kwamamaza kwisi yose kwibukwa. Uzohereza ayo mafranga kuri konti ya francisor, kandi azakora ibikorwa bikenewe byo kwamamaza wenyine. Igabanywa rya gisenge rigomba kuba ryiza kandi ryujuje ubuziranenge kugirango riguhe ibyifuzo bihoraho. Ikirangantego kizwi kizatuma bishoboka gukurura abaguzi benshi. Ibi bigomba kandi kumvikana mugihe ushyira mubikorwa igisenge. Ariko, ugomba gusobanurira abakiriya ko winjiye ku isoko.

Kubwibyo, amahirwe yo kwamamaza aratangwa.