Ubufaransa bwo kubyaza umusaruro amazi ni umushinga ushimishije kandi utanga icyizere. Mugihe ubishyira mubikorwa, ugomba kandi kumenya ko ukeneye kubona urutonde rwubunini kurenza abo murwanya bose, cyane cyane abadakoresha serivisi zaba francisors. Nyuma ya byose, gukora kuri francise, inshingano nyinshi zirakuremereye. Ubwa mbere, ibi birujuje byuzuye icyitegererezo cyambere, naho icya kabiri, hari imisanzu itandukanye uzatanga buri kwezi. Mubyongeyeho, niba ukora umwuga wo gutanga umusaruro, noneho ubanza ugomba kwishyura kuva 9 kugeza 11% kuri francisor. Nicyo bita umusanzu wamafaranga.

Byakozwe na mbere yuko winjiza ikintu cyose muri franchise. Amazi agomba gukemurwa mubushobozi no kwirinda amakosa, kimwe no kubahiriza ibipimo byumutekano. Amazi yawe agomba gushimwa nabakiriya, kubwibyo, kuyitunganya bigomba kuba byujuje ubuziranenge. Koresha muyungurura kugirango amazi asukure, kandi ntakibazo ufite cyo kuyatanga.

Ishyirwa mu bikorwa ryibikorwa bya francise bizagufasha gushyiraho inzira yubucuruzi ubishoboye kandi uzirikane uburambe bwa francisor. Imishinga ikora neza ikora neza izaguha ingengo yimari isanzwe. Ntugomba guhangayikishwa no gukora ikintu kibi. Nyuma ya byose, urashobora buri gihe kugisha inama no kubona amakuru agezweho. Nyiri uruganda rutanga amazi afite uruhare rutaziguye kugirango amafaranga yawe yiyongere neza. Erega burya, ijanisha ryinyungu riterwa nicyo winjiza.

Hariho amafaranga yitwa royalties, nuburyo bwo kwishyura mukodesha francise yo kubyara amazi. Buri kwezi, ntabwo uzakora amafaranga yubukode gusa ahubwo uzanakora amafaranga yo kwamamaza kwisi. Iyi ntererano iratandukanye mubunini bwayo kuva kuri 1 kugeza kuri 3% kandi ibarwa ikurikiza amabwiriza. Ubufaransa bwo kubyaza umusaruro amazi bushyirwa mubikorwa byuzuye hamwe nicyo bita igitabo cyubucuruzi. Iyi ni inyandiko wakiriye nyuma yo gusezerana kwamasezerano no kwimura icyarimwe. Kora isesengura ryibanze kugirango utazagira ingorane zikomeye mugihe ushyira mubikorwa francise itanga amazi.

Ubu ni ubwoko bwimishinga, uyishyira mubikorwa, ugomba kuzirikana amategeko n'amabwiriza ya leta aho ukorera ibikorwa byawe byumwuga. Nyuma yo kwishyura icyarimwe, uzashobora kwakira ingano yamakuru yose yingirakamaro ashobora gukoreshwa kubwinyungu zumushinga wubucuruzi. Mugihe ushyira mubikorwa francise yumusaruro wamazi, gukwirakwiza ibice byiciro bizatuma isoko ryiganje. Erega burya, uko abaguzi benshi ufite, niko amahirwe menshi yo gutsinda intsinzi yizeye muguhangana kurushanwa. Umushinga wubucuruzi wateguwe neza hamwe nugushyira mubikorwa neza birashoboka. Kubahiriza imyambarire muri sosiyete yawe nimwe mubintu byingenzi byo gukora kuri francise itanga amazi.

Kwambika abakozi bawe ukurikiza icyitegererezo hanyuma, mugihe ugenzurwa na francisor, ntuzagira ingorane.

Niba sitasiyo y’isuku n’ibyorezo yiyemeje kugenzura nawe, ugomba kuba witeguye. Ibi bivuze ko mugihe ugurisha francise kumusaruro wamazi, ugomba guhora wubahiriza ibipimo namabwiriza ya gahunda ya leta mugace ukoreramo. Nibikorwa bisanzwe bisanzwe mubikorwa byubucuruzi ubwo aribwo bwose. Kwishura amafaranga yubukode, buri kwezi igice kigera kuri 6%, nimwe mubintu byateganijwe mugihe ushyira mubikorwa francise itanga umusaruro. Mubyongeyeho, hari nintererano mubikorwa byo kwamamaza, nabyo ni ngombwa. Umubare w'amafaranga yishyurwa ry'amafaranga ugenwa kugiti cyawe kandi biterwa nuburyo utanga.

Imikorere ikora neza francise iguha amahirwe yo kugera ku nyungu zo guhatanira igiciro gito. Nyuma ya byose, ufite amahirwe yose yo gutsinda muguhangana nabatavuga rumwe nawe, niba ukora byose ukurikiza gahunda yashizweho mbere. Amasezerano na francisor azaba inyandiko nyamukuru yumutwe kuri wewe, ukurikije ibyo bizashoboka gukora ibikorwa byawe. Hazandikwa inshingano zose zuburenganzira nuburenganzira bwamashyaka akorera munsi yubufaransa bwo kubyaza umusaruro amazi. Ibi biroroshye cyane, kuko biguha uburenganzira bwo gufata neza isoko ryiza cyane ryisoko hamwe nigihombo gito nigiciro.

Igikoresho gishimishije cyane cyo gushyira mubikorwa umushinga wubucuruzi ni isesengura rya swot. Hamwe nisesengura ryapiganwa, bizaba inkingi yubutsinzi bwawe. Bizashoboka gutanga umusaruro wamazi muburyo bunoze kandi buhoro, bityo tugere ku ntsinzi. Ikirangantego cyazamuwe ni kimwe mu byiza byo gukora kuri francise, ubona nyuma yo gusinya amasezerano no kwishyura icyarimwe. Menya neza umubare w'amazi agomba gushyirwa mubikorwa kugirango uhuze abakiriya bawe buri kwezi. Ibi biroroshye cyane kuva yemerera kutarenza ububiko bwububiko mugihe ukora ibikorwa bya francise.

Ibi nibyingenzi cyane, kuko ibikoresho byo kubikamo bigomba kubungabungwa kandi bisaba amafaranga. Kemura ikibazo cyo guta ibiciro kumasoko niba ufungura francise yumusaruro wamazi mumujyi mushya. Ibi bizagufasha gukurura abakiriya benshi.

Umaze guta francise yumusaruro wamazi, urashobora gutangira buhoro buhoro kuzamura ibiciro byawe niba ufite umubare utangaje wabakiriya. Kuzamuka kw'ibiciro ntigukwiye gukomera, kugirango bidatera ubwoba abaguzi. Hindura ibikorwa byawe kandi witondere bikwiye. Nyuma ya byose, francise yo kubyara amazi, kimwe nubucuruzi ubwo aribwo bwose, izakora neza ari uko ishyizwe mubikorwa neza. Automation isaba software. Urashobora kubona ko uhujwe na francise itanga amazi, cyangwa ukayibona wenyine.

Korana nogutezimbere ibikorwa byo mubiro hanyuma ubone amahirwe yo gutangira umutwe imbere yabatavuga rumwe nawe kuko ibikorwa byawe byose byateguwe neza. Amazi yubuhinzi bwamazi azagufasha gukoresha neza umutungo wawe uhari mugihe ubyungukiramo byinshi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.