Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo kubyara ibibyimba ni umushinga wubucuruzi ushimishije cyane, ushyira mubikorwa, ugomba gusobanura neza abo ukurikirana, kubera ko ibicuruzwa bidasanzwe, bizwi cyane muri مۇستەقىل, ntibishobora kubona abakiriya bayo mubindi bihugu. Kugirango ugeze kubaguzi ko utanga ibibyimba, ugomba kwamamaza. Nibyo, niba ukora francise, uzahabwa amabwiriza akwiye azagufasha kwamamaza ibikorwa byawe neza. Usibye aya mahame, uzagira ibyifuzo byawe bitandukanye, amabwiriza, nigitabo cyubucuruzi. Amakuru yose ukeneye kugirango ushyire mubikorwa francise yinganda bizaguha amahirwe akomeye yo guhatanira. Abatavuga rumwe na bo barashobora guhagarikwa no kuba umucuruzi watsinze kandi uhiganwa.

Gira uruhare mubikorwa kandi ujyane imyanda yawe kurwego rushya rwubuziranenge ukorana na francise. Ibikorwa nkibi bifitanye isano ningaruka nimbibi. Kurugero, sitasiyo y’isuku n’ibyorezo irashobora kugenzura, kubwibyo, birakenewe kubungabunga isuku.

Niba ukorana n'amase hanyuma ugashyiraho umusaruro, noneho franchise izafasha mugushyira mubikorwa iki gikorwa cyabanditsi. Kora isesengura ryibanze kandi wumve ingaruka ushobora guhura nazo. Ni ngombwa kandi gukora isesengura rya swot mbere yo gukora ibikorwa nkibi. Kwuzuza byuzuye ibice byose bizagufasha gukora neza imirimo yose. Ubufaransa bwo kubyaza umusaruro buzashyirwa mubikorwa hitawe kuburambe francisor yakusanyije mumyaka myinshi yo kurangiza neza inshingano zayo. Ukoresheje isesengura rifatika, urashobora kumenya umubare wapaki yama pompe ushobora kubika kubwinshi bwibikorwa bya francise ukeneye.

Ibi birakenewe kugirango wirinde guhunika ububiko. Ibicuruzwa bibitswe muri firigo, kubwibyo, mugihe ushyira mubikorwa francise kumyanda, ugomba gushiraho ingufu zitanga ingufu. Byongeye kandi, igomba kuba itajegajega kugirango firigo idacika igihe kinini kandi mbere hamwe hamwe ibicuruzwa ntibicika. Itumanaho ryiza nabakiriya bawe naryo ni ngombwa cyane. Kugirango francise yamashanyarazi igende neza, ugomba gukora bike kandi byiza kubakoresha kurusha abanywanyi bawe.

Ubufaransa muri Wellington ni umushinga wunguka cyane mugihe kirekire, kandi mugihe ubishyira mubikorwa, ugomba no kwibuka ingaruka zishobora kukugiraho ingaruka. Kugirango umenye neza amahirwe ningaruka za francise ya Wellington, birakenewe gusesengura swot. Iki gikoresho kidasanzwe kizagufasha kumenya neza igikwiye gukorwa kugirango ugabanye ingaruka no gukoresha amahirwe menshi. Byongeye kandi, mugihe ushyira mubikorwa francise muri Wellington, ugomba kumva neza ibyiza umushinga wawe wubucuruzi ufite nibibi bishobora kugabanya umuvuduko. Ibi bizagufasha kuringaniza ingingo zose mbi kandi ukoreshe byinshi muribyo byiza byawe. Ibi bizaguha amahirwe yo kwinjira mumasoko nka roketi ikwirakwiza abanywanyi bose, kandi urashobora gushimangira neza umwanya wawe nk'umuyobozi.

Wellington ni umujyi muri Nouvelle-Zélande; kubwibyo, francises nyinshi zimaze gukorera mubutaka bwayo. Kubera iyo mpamvu, urwego rwamarushanwa ni rwinshi rushoboka, bivuze ko ari ngombwa gufata ingamba kugirango ube umucuruzi uhanganye cyane.

Ba mukerarugendo benshi bashishikajwe na Wellington, kuko uyu mujyi udasanzwe kandi mwiza mubwubatsi. Mubyongeyeho, imiterere ya Wellington ituma bishoboka gukurura umubare munini wabazi. Kubwibyo, francise igomba kuzamurwa hifashishijwe aya makuru yose. Muri rusange, francise ikora neza mumijyi minini no mumujyi wa metropolitan, kubwibyo, Wellington irakubereye. Ariko, ugomba kwibuka ko ugomba kwishyura francise mugabana amafaranga yavuye hamwe na francisor. Mugushyira mubikorwa francise, ugomba kwishyura kugeza 11% byumushinga wishoramari mugice cyambere.

Mubyongeyeho, uzakuramo kandi ijanisha ryamafaranga yakiriwe buri kwezi, nayo atagomba kugabanywa. Shyira mu bikorwa francise yawe neza bishoboka kugirango imikoranire yawe nikirangantego ikunzwe itange umusaruro kandi ushobora kongera amafaranga yinjiza.