Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imbonerahamwe franchise izakora neza kandi neza niba ukurikiza amategeko mugihe ushyira mubikorwa umushinga wubucuruzi. Ntugomba kurangazwa nubusa kandi ugakora umushinga wubucuruzi wibanda cyane, kuko bisaba ko witabwaho cyane. Muri rusange, mugihe ushyira mubikorwa ubucuruzi ubwo aribwo bwose, ntabwo ari francise gusa, ugomba kwitegura hakiri kare ukurikije gahunda idasanzwe. Icya mbere, birakenewe gushyira mubikorwa isesengura ryibikorwa byapiganwa kugirango wumve abo muhanganye mugomba guhangana nisoko ryo kugurisha. Byongeye, mugihe ushyira mubikorwa imbonerahamwe franchise, birakenewe kandi gukora isesengura rya swot. Iragufasha kumva neza imbaraga nintege nke umushinga wawe wubucuruzi ufite nicyo wakora kugirango ubikoreshe neza.

Byongeye kandi, ukora kandi ibikorwa ukandamijwe na francisor, bisaba kubahiriza byimazeyo amabwiriza. Ku ruhande rumwe, ni ingirakamaro, kurundi ruhande, igikorwa icyo ari cyo cyose kibi gishobora gutera ingaruka zidashimishije. Kurugero, mugihe ugurisha ameza, urashobora no kutamenya ko acyahwa kubikorwa bibi niba bihari. Uhagarariye ikirango, uwitwa umuguzi wamayobera, araza iwanyu yitirirwa umuguzi, ushobora kutanyurwa no kumenyesha francisor kubintu byose. Kugira ngo wirinde ibi, buri mukiriya usaba agomba gutangwa neza kandi yubashye.

Gukorana na francise bikubiyemo inshingano nyinshi. Usibye inshingano zamafaranga yo kwishyura imisanzu, urashobora kandi gusabwa kugura ibice bimwe, ibikoresho, cyangwa ibicuruzwa muri francisor. Iki nikimwe mubintu bigize francising, ariko, ibisabwa biganirwaho kugiti cye. Imbonerahamwe igomba kuba yujuje ubuziranenge niba ukoresha francise. Ibi biranga ibintu byingenzi, uteza imbere isoko nkinyungu kurenza abanywanyi bawe. Fata imbonerahamwe ya francise, ikuze kandi ubishoboye gusuzuma amahirwe yawe ningaruka.

Nkuko byavuzwe haruguru, isesengura rya swot rirakwiriye, igikoresho cyiza cyane cyemerera gusobanukirwa neza nubushobozi bwawe nibitagenda neza. Gukorana na francise nigikorwa kigomba gukorwa neza ukurikije amabwiriza. Ndetse imitako yimbere ninyuma igomba kwigana neza umwimerere. Birumvikana ko abakozi bawe bakora igurisha ryameza munsi yubufaransa bagomba kwambara imyenda bakurikije imyambarire yagenwe na francisor. Icyo gihe ni bwo ushobora kugera ku bisubizo bitangaje, kandi gukorana na francise bizatanga umusaruro, bikuzanira amafaranga menshi mugihe kirekire.