Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi yumuriro francise ni ibyiringiro cyane, ariko umushinga wubucuruzi ushobora guteza akaga. Iyo bishyizwe mubikorwa bishingiye kumakuru aturuka muri francisor, uba ufite amahirwe yose yo gutsinda, kuko ukurikiza gahunda yubucuruzi ubishoboye, koresha tekinoroji yo murwego rwohejuru, kandi ufite ikirango kizwi kandi cyamamaye cyane ufite. Korana na francise neza, wirinde amakosa akomeye, hanyuma, ntabwo ufite ingorane zikomeye. Niba udakurikije amabwiriza ateganijwe mumasezerano, noneho uburenganzira bwo kugurisha ibicuruzwa nkumugabuzi wihariye birashobora kwamburwa gusa. Ubufaransa bugomba gushyirwa mubikorwa muburyo bwo kwemeza icyifuzo kinini cyubwoko bwa solve. Niba ucuruza mumashanyarazi, noneho, kubwibyo, intego yabateganijwe igomba gutoranywa kuburyo umuguzi wishyurwa ahari.

Tanga panneque yumuriro witonze ukeneye mugihe ushyira mubikorwa francise. Ibi birashobora kugira ingaruka nziza kubitsinzi byigihe kirekire. Nibyiza gukoresha imikorere yo gutangira byihuse kugirango utangire ako kanya. Rero, uremeza ubushobozi bwo gusubiza byihuse ibibazo bitandukanye, harimo nibibi, kandi ntubimure mubyiciro bikomeye.

Amashanyarazi yumuriro ni umushinga usanzwe, aho ugomba kwibuka ko igice cyinyungu kigomba guhabwa francisor nkamafaranga yo kwamamaza hamwe nubukode. Ariko hariho nintererano imwe, isobanurwa mubidage nkigice kinini. Nicyo gice cyinshi gitangwa ukurikije ibisubizo bya gahunda yubucuruzi yakusanyijwe mugitangira umushinga wubushyuhe. Ugomba kwimura kugeza 10 cyangwa ndetse 11% yishoramari ryambere kuri nyiri pansiyo yumuriro. Aya mafranga akoreshwa na francisor abisabye kugiti cye kandi ntagusubizwa. Ninkaho ari amafaranga, ariko ko ukorana na panne izwi cyane yubushyuhe kandi ukakira umubare munini wibyiza, ibyo ukunda, nibihembo biva muri yo.

Kurugero, urabona ibicuruzwa byihariye, kugurisha ushobora kuzamura cyane ibikoresho byawe neza. Birumvikana ko thermic panel franchise igura amafaranga, icyakora, ishyirwa mubikorwa ryumushinga wubucuruzi munsi yizina ryikirango kizwi nacyo kiguha inyungu zitari nke zinyuranye. Ugomba gukora neza ibikorwa byo mubiro kugirango nyuma ntugire ibihe bigoye. Gura ubwoko bwa francise kandi ukoreshe amakuru yose akenewe kubushake bwawe, ukora impapuro ukurikije amabwiriza yabigenewe.

Umusaruro wa pansiyo yumuriro ugomba gukora neza, noneho uzagira amahirwe. Shyira mubikorwa imirimo yose yo kubyara muburyo bwuzuye hamwe nubucuruzi bwubucuruzi bwa francisor. Iraguha amakuru afatika kandi urayakoresha murwego rwo hejuru kugirango ugere kubisubizo byingenzi. Korana na panneaux yumuriro ukora francise muburyo ntakibazo gisabwa nabafatanyabikorwa bawe. Byongeye kandi, abakiriya bakeneye guhabwa serivisi murwego rwo hejuru rwumwuga kugirango bakomeze kwishima. Gusa, byanze bikunze, niba ukoresha francise yumusaruro, abakiriya bamwe barashobora kutishimira.

Ariko, abakozi bawe bakeneye guhugurwa muburyo bashobora gutanga ibitekerezo bihagije. Ababigize umwuga bagomba kugira ikinyabupfura, cyane cyane abasabana n'abaguzi. Mugihe ukorana na francise, ugomba kwitondera neza umusaruro. Amashanyarazi agomba kuba afite ubuziranenge kandi ahuye nurwego rwo gukora icyitegererezo cyambere. Noneho francisor ntakibazo afite kandi ukomeza ibikorwa byawe nkumuguzi wihariye. Niba uri mubucuruzi bwibikoresho byumuriro, noneho francise iragufasha gushiraho umusaruro wujuje ubuziranenge, gukora ibikorwa no guhangana nishyirahamwe iryo ariryo ryose, ndetse rikomeye cyane. Kugira francise yumusaruro iragufasha.

Niba uhisemo kwishora mubikorwa byo gukora amashyuza, noneho ugomba gukora analyse mbere. Kurugero, isesengura rya swot ritanga amahirwe yo kumenya neza ingorane uzahura nazo nuburyo bwo gutsinda. Byongeye kandi, ibikoresho byo murwego rwohejuru gusa biguha ubushobozi bwo gutondekanya ibyiza nibibi byumushinga wawe. Mugihe kizaza, urashobora gukoresha aya makuru kubwinyungu zumushinga. Amashanyarazi yumuriro akora francise ni inzira yubucuruzi aho ushobora guhura nibibazo bitandukanye. Ubu ni inzira igoye cyane yikoranabuhanga. Ariko, ufite tekinoroji zose zikenewe, amabwiriza, ibipimo, ndetse nibikoresho.

Byongeye kandi, murwego rwo gutanga umusaruro, umufatanyabikorwa mukuru asangira nawe ubunararibonye bwe, ashishikajwe nurwego rwinjiza ruhora rwiyongera. Niyo mpamvu afasha abikuye ku mutima, atanga amakuru yose akenewe hamwe nibisubizo byikoranabuhanga. Gusa gukorana nubwoko nkubu bwa francise biguha amahirwe yo gufata vuba ibyicaro byambere no guhita ukorera abaguzi.