Kuba mubufatanye nisosiyete USU Software uzatangira gukora ishoramari rito rya francise. Mugura francise hamwe nishoramari rito nkubucuruzi, urashobora gukora ibikorwa bitandukanye byakazi muri gahunda yashyizweho na gahunda yumushinga wateranijwe. Ufite intego yo kugura ubucuruzi bwawe bwite, buri francise ntoya ishoramari intangiriro yibikorwa bishya byikigo, bishobora kugurwa mwizina ryisosiyete ikora software ya USU. Urashobora kugura francise nziza hamwe nishoramari rito usinyana amasezerano nishirahamwe ryacu, nkumufatanyabikorwa, ritanga ingamba zidasanzwe ziterambere. Igitekerezo cyatoranijwe, cyanyuze mu masezerano hagati y’impande zombi, nta nubwo cyananiwe gutsindwa, kigomba kunyura mu mwanzuro muto, hamwe n’amasezerano y’impande zombi. Kugirango ubone umushinga mwiza witerambere rya francise, software USU Software iri mubafite ibyemezo byemewe, byongera ikizere cyabakiriya inshuro nyinshi.

Kugura hamwe nishoramari rito kuva kurubuga rwemewe rwikigo cyacu, birakenewe, mbere yuko habaho ibibazo byibuze, kugirana amasezerano mugihe uhuye nabakozi bafite uburambe. Impuguke zacu zitanga urutonde rurambuye rwicyitegererezo cyibikorwa byibuze, bigomba gukurikizwa neza nkuko byateganijwe byibuze bwa mbere nyuma yo gufungura ikigo. Kubindi bisobanuro bijyanye na software ya USU, urashobora kureba kuri e-site yabugenewe kugirango ubone amakuru arambuye mubice bitandukanye. Isosiyete nziza yageragejwe nigihe kinini USU Software igurisha gahunda zidasanzwe za francise, hamwe nimishinga itandukanye yubucuruzi rwose izana intsinzi kubakiriya nubufatanye bwingirakamaro. Urashobora kugura ingamba muruganda rwacu, rutanga urutonde rwicyerekezo cyo gushiraho amahugurwa yubucuruzi no gutera imbere mubunini wifuza. Urashobora kwakira mugihe gikenewe amakuru akenewe mugukora ubucuruzi bwawe, hamwe no gushyira ibicuruzwa byarangiye, hamwe nurutonde rwa serivisi zitangwa. Urashobora kugura francise nziza kurubuga rwemewe cyane cyane kubucuruzi bwubucuruzi aho ababikora baherereye, batanga imishinga yibikorwa byo kwihangira imirimo.

Muri uru rutonde rwamashyirahamwe, isosiyete nziza ya USU Software nisosiyete itanga icyizere cyane, hamwe na gahunda zitandukanye za francise, hamwe nimishinga itandukanye yubucuruzi, hamwe nibitekerezo byinjiza byinshi mubyerekezo bitandukanye. Nibyiza kugura amahitamo yubucuruzi afite amahirwe make yimirimo yubukungu, uhereye kumasosiyete yizewe nka sosiyete ya USU Software, kubera ko igitekerezo kigomba kugenzurwa muburyo bwuzuye ninzobere zikigo cyacu, fagitire kubakiriya kugurisha umushinga kuri urubuga. Muri rusange, isosiyete yacu idasanzwe ya USU Software irashobora gushimisha buri mukiriya mu cyerekezo cyo guhitamo neza ingamba za francise, hamwe n’ishoramari rito ry’umushinga, mu gukora amahugurwa arambuye ku baguzi ku bijyanye no guteza imbere ibikorwa byo kwihangira imirimo. Gukora kuri francise nziza hamwe nishoramari rito cyane byoroshye kuruta gutegura igitekerezo cyubucuruzi ushobora gukora murwego rwigenga, hamwe nugushidikanya kwinshi kubitsinda. Icyifuzo cyo kugura byibuze ishoramari ryishoramari, ryumva ba rwiyemezamirimo benshi, kubera ko ntakibazo gihari, kubijyanye nuko umuntu ashobora kwiringira ibisubizo biri imbere. Iyi nzira yubufatanye iganisha ku bisubizo byingirakamaro kuva abakiriya bakurikiza byimazeyo inzira yarangiye yatejwe imbere nabakozi ba sosiyete. Mugihe uguze francise hamwe nishoramari rito, ugomba gutangira gukora ubushakashatsi kurutonde rwawe rwamahitamo kubwinshi-bwunguka.

Isosiyete ikora software ya USU ifite sisitemu, porogaramu, n'ingamba byateye imbere kurubuga rwemewe, itanga amakuru arambuye kuri buri gicuruzwa gishobora kugurwa, hamwe niterambere ryakurikiyeho mu turere twa kure. Abakiriya bafite intego, bagamije guteza imbere ubucuruzi bwabo, rwose bagera ku ntsinzi yifuzwa nigisubizo, hubahirijwe byuzuye amabwiriza yatanzwe nabakozi bacu. Kugirango habeho ireme ryiza kandi ryiza neza, urashobora kandi kubona ibitekerezo byinzobere zacu zifite ibihimbano byiza. Kubera ko amashyirahamwe akora inganda aherereye cyane cyane mumijyi minini, birakenewe kubona uburyo bwiza bwabakiriya buherereye mumijyi mito mito kugirango yuzuze isoko murwego rwibikorwa kandi byunguke. Ishoramari rishobora guterwa nubwoko bwibikorwa umukiriya ahitamo kuva bigaragara ko imiterere yumusaruro aricyo cyerekezo gihenze, nyuma urashobora kwibanda kubucuruzi mubicuruzwa bitandukanye, nicyiciro cyanyuma kurangiza no gutanga serivisi. Uruganda rwacu ruzi gukora inama zabafatanyabikorwa, aho bishoboka gukemura ibibazo byose byuburyo butandukanye, bishoboka ko twagirana amasezerano nintangiriro yakazi. Twabibutsa ko ibyingenzi byagezweho kurwego rusanzwe rwisosiyete ari itsinda, aho urwego rwo kugurisha imishinga rushingiye.

Ni muri urwo rwego, gutoranya inzobere byari uburyo bunoze, buherekejwe rwose n'amashuri makuru, uburambe ku kazi, no kwiga mubihe bitandukanye by'akazi. Niyo mpamvu, buri muyobozi agomba kuzirikana ko intsinzi yisosiyete ahanini iterwa nabakozi batoranijwe, ndetse nubushobozi bwo gukemura ibibazo bitandukanye. Gutezimbere ubucuruzi bwawe bwite hamwe nishoramari rito rya francise, ugomba gufatanya ninzobere zacu, guhagararira inyungu za software ya USU, hamwe na gahunda n'imishinga mubyerekezo bitandukanye.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Isambu yubuhinzi ni umushinga wunguka mugihe kirekire, mugushyira mubikorwa, birakwiye ko wibuka ko wafashe inshingano runaka. Ubwa mbere, ubu ni ubwishyu bwamafaranga rimwe mugitangira, icya kabiri, inshingano yo kugura ibarura cyangwa umutungo runaka muri francisor. Icya gatatu, niba utanga umurima, uzajya wishyura ubwoko bubiri bwintererano buri kwezi. Iya mbere yitwa royalties, kandi ingano yayo iratandukanye kuva 2 kugeza 6% byinjiza buri kwezi cyangwa ibicuruzwa. Igice cya kabiri mugushira mubikorwa ubuhinzi bwubuhinzi nigikenewe kwishyura kuva kuri 1 kugeza kuri 3% kubikorwa byo kwamamaza kurwego rwisi. Umu francisor akoresha aya mafranga kugirango yizere ko urwego rwamamare rwikirango rutagabanuka.

Kurangiza, ibyo bipimo bidakura, nkuko bisanzwe, bitesha agaciro. Niba uhisemo gutangiza umurima, noneho gura francise ijyanye niyi ntego. Ugomba kandi kwibuka mugihe ushyira mubikorwa ubu bwoko bwubucuruzi, ugomba kwitondera byumwihariko kubintu bitandukanye, nubwo bisa nkibidafite akamaro. Hindura umurima wawe hamwe na francise kugirango ube umucuruzi watsinze kandi uhiganwa. Umushinga wawe wubucuruzi ugomba kwishyura, bivuze, kora ibishoboka byose kugirango ukore neza. Kubwibyo, francise iboneka kugirango iyobowe namategeko yikigo cyatsinze no gushinga imishinga ukoresheje imikorere kandi yemejwe.

Hindura umurima wawe hamwe na francise kandi utange ibicuruzwa byiza. Ibi biragufasha kongera amafaranga yingengo yimari ukurura abakiriya benshi. Amaherezo, ukoresheje francise, urashobora kuzana ubucuruzi bwawe kurwego rushya rwose rwumwuga. Ufite tekinoroji, kumenya-uko, gahunda zubucuruzi, amakuru ajyanye naya makosa akunze kugaragara mugihe cyo gusohoza, bityo ubushobozi bwo kubyirinda. Isambu yubuhinzi iguha ishoramari rihoraho, bityo ufite urwego rwo hejuru rwo kureshya. Umubare munini wabakiriya bizeye isosiyete ikorera kuri girder franchise kuko abantu bafite ikizere cyo hejuru cyerekeranye nibirango bizwi kwisi.

Wowe rero, ukoresheje ikirangantego kizwi, ushoboye kuzamura umurima wawe mubiro bihagarariye umuryango wamahanga. Ubworozi bwa francise buzakora neza niba ukurikiza imyambarire, kode yo gushushanya, amabwiriza, namategeko. Iyi niyo mpamvu ukorana na francisor kuburyo atanga amakuru yuzuye yuburyo bwo gukora ubucuruzi. Kubaka umurima ukoresheje inyandikorugero zatanzwe kandi wandukure neza ikirango cyumwimerere. Ibi biragufasha gukemura neza ibibazo byose bishobora kuvuka mugihe cyo gushyira mubikorwa umushinga wubucuruzi.

Ubufaransa bwububiko bwabahinzi buzatanga iterambere ryuzuye ryimirimo yo mu biro hakurikijwe ibyangombwa byatanzwe. Haranira kuba inyangamugayo zishoboka kugirango abaguzi bashimire serivise yawe nziza. Byongeye kandi, mugihe ukorana na francise, ugomba kwigana tekinike yumwimerere muri byose. Ntabwo igaragara gusa nimyambarire yimyambarire kubakozi, ariko kandi, hejuru ya byose, serivise yo murwego rwohejuru hamwe na pallet nziza yibicuruzwa. Serivise nziza yubufaransa irashobora gutangwa nabakozi bafite ikinyabupfura nubupfura kububiko bwawe. Bagomba guhora bakosora mugihe bakorana nabakiriya.

Nubwo bitwara nabi kandi bakagira ikinyabupfura, ugomba gusubiza neza mumategeko kandi ntakibazo na kimwe cyacika kurwego rwumucuruzi w isoko. Niba uri umuhinzi, francise ububiko bwawe. Noneho uzagira amahirwe yo kugera kurwego rushya rwose mugihe ukorana nabantu basabye. Uzashobora kubakorera ubuziranenge, butanga serivisi nziza kandi zidasanzwe. Umuhinzi akeneye gukora ubucuruzi mububiko bwa francise muburyo bwo kutubahiriza amategeko. Byongeye kandi, gukurikiza byimazeyo amabwiriza ya francisor nabyo nibisabwa kugirango umuntu atsinde.

Teza imbere umushinga wawe wubucuruzi neza kandi neza, utabuze kubona amakuru yingenzi. Ubufaransa bwawe kububiko bwabahinzi buzasohoza neza imirimo yose yashinzwe. Ikintu nyamukuru nuko wowe ubwawe utagomba kurangazwa nubusa kandi ugakurikiza byimazeyo amahame yagenwe. Gutezimbere ubushobozi bwimirimo yashinzwe ntibitanga inyungu gusa mukurwanya abo duhanganye. Uzashobora kandi kuyobora neza isoko ukurura umubare munini wabakiriya bashya. Niba iduka ryabahinzi ryaba francised ari ryiza mugukorera abakiriya bawe ibicuruzwa byiza, bazashaka kukugarukira.

Iri ni ryo ryitwa ijambo ryo mu kanwa, rikora nubwo udakwiranye no kwamamaza na gato. Abantu bazi gusa ko iyo bagiye mububiko bwawe bwabahinzi-borozi, barashobora kwiringira gufata neza, kuganira mu kinyabupfura, hamwe ninama zingirakamaro. Abakozi ba francise kububiko bagomba kumenya ibicuruzwa byabo. Nyuma ya byose, umuhinzi atanga ibicuruzwa bitandukanye, ugomba rero kuba werekeza neza.