Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Isambu yubuhinzi ni umushinga wunguka mugihe kirekire, mugushyira mubikorwa, birakwiye ko wibuka ko wafashe inshingano runaka. Ubwa mbere, ubu ni ubwishyu bwamafaranga rimwe mugitangira, icya kabiri, inshingano yo kugura ibarura cyangwa umutungo runaka muri francisor. Icya gatatu, niba utanga umurima, uzajya wishyura ubwoko bubiri bwintererano buri kwezi. Iya mbere yitwa royalties, kandi ingano yayo iratandukanye kuva 2 kugeza 6% byinjiza buri kwezi cyangwa ibicuruzwa. Igice cya kabiri mugushira mubikorwa ubuhinzi bwubuhinzi nigikenewe kwishyura kuva kuri 1 kugeza kuri 3% kubikorwa byo kwamamaza kurwego rwisi. Umu francisor akoresha aya mafranga kugirango yizere ko urwego rwamamare rwikirango rutagabanuka.

Kurangiza, ibyo bipimo bidakura, nkuko bisanzwe, bitesha agaciro. Niba uhisemo gutangiza umurima, noneho gura francise ijyanye niyi ntego. Ugomba kandi kwibuka mugihe ushyira mubikorwa ubu bwoko bwubucuruzi, ugomba kwitondera byumwihariko kubintu bitandukanye, nubwo bisa nkibidafite akamaro. Hindura umurima wawe hamwe na francise kugirango ube umucuruzi watsinze kandi uhiganwa. Umushinga wawe wubucuruzi ugomba kwishyura, bivuze, kora ibishoboka byose kugirango ukore neza. Kubwibyo, francise iboneka kugirango iyobowe namategeko yikigo cyatsinze no gushinga imishinga ukoresheje imikorere kandi yemejwe.

Hindura umurima wawe hamwe na francise kandi utange ibicuruzwa byiza. Ibi biragufasha kongera amafaranga yingengo yimari ukurura abakiriya benshi. Amaherezo, ukoresheje francise, urashobora kuzana ubucuruzi bwawe kurwego rushya rwose rwumwuga. Ufite tekinoroji, kumenya-uko, gahunda zubucuruzi, amakuru ajyanye naya makosa akunze kugaragara mugihe cyo gusohoza, bityo ubushobozi bwo kubyirinda. Isambu yubuhinzi iguha ishoramari rihoraho, bityo ufite urwego rwo hejuru rwo kureshya. Umubare munini wabakiriya bizeye isosiyete ikorera kuri girder franchise kuko abantu bafite ikizere cyo hejuru cyerekeranye nibirango bizwi kwisi.

Wowe rero, ukoresheje ikirangantego kizwi, ushoboye kuzamura umurima wawe mubiro bihagarariye umuryango wamahanga. Ubworozi bwa francise buzakora neza niba ukurikiza imyambarire, kode yo gushushanya, amabwiriza, namategeko. Iyi niyo mpamvu ukorana na francisor kuburyo atanga amakuru yuzuye yuburyo bwo gukora ubucuruzi. Kubaka umurima ukoresheje inyandikorugero zatanzwe kandi wandukure neza ikirango cyumwimerere. Ibi biragufasha gukemura neza ibibazo byose bishobora kuvuka mugihe cyo gushyira mubikorwa umushinga wubucuruzi.

Ubufaransa bwububiko bwabahinzi buzatanga iterambere ryuzuye ryimirimo yo mu biro hakurikijwe ibyangombwa byatanzwe. Haranira kuba inyangamugayo zishoboka kugirango abaguzi bashimire serivise yawe nziza. Byongeye kandi, mugihe ukorana na francise, ugomba kwigana tekinike yumwimerere muri byose. Ntabwo igaragara gusa nimyambarire yimyambarire kubakozi, ariko kandi, hejuru ya byose, serivise yo murwego rwohejuru hamwe na pallet nziza yibicuruzwa. Serivise nziza yubufaransa irashobora gutangwa nabakozi bafite ikinyabupfura nubupfura kububiko bwawe. Bagomba guhora bakosora mugihe bakorana nabakiriya.

Nubwo bitwara nabi kandi bakagira ikinyabupfura, ugomba gusubiza neza mumategeko kandi ntakibazo na kimwe cyacika kurwego rwumucuruzi w isoko. Niba uri umuhinzi, francise ububiko bwawe. Noneho uzagira amahirwe yo kugera kurwego rushya rwose mugihe ukorana nabantu basabye. Uzashobora kubakorera ubuziranenge, butanga serivisi nziza kandi zidasanzwe. Umuhinzi akeneye gukora ubucuruzi mububiko bwa francise muburyo bwo kutubahiriza amategeko. Byongeye kandi, gukurikiza byimazeyo amabwiriza ya francisor nabyo nibisabwa kugirango umuntu atsinde.

Teza imbere umushinga wawe wubucuruzi neza kandi neza, utabuze kubona amakuru yingenzi. Ubufaransa bwawe kububiko bwabahinzi buzasohoza neza imirimo yose yashinzwe. Ikintu nyamukuru nuko wowe ubwawe utagomba kurangazwa nubusa kandi ugakurikiza byimazeyo amahame yagenwe. Gutezimbere ubushobozi bwimirimo yashinzwe ntibitanga inyungu gusa mukurwanya abo duhanganye. Uzashobora kandi kuyobora neza isoko ukurura umubare munini wabakiriya bashya. Niba iduka ryabahinzi ryaba francised ari ryiza mugukorera abakiriya bawe ibicuruzwa byiza, bazashaka kukugarukira.

Iri ni ryo ryitwa ijambo ryo mu kanwa, rikora nubwo udakwiranye no kwamamaza na gato. Abantu bazi gusa ko iyo bagiye mububiko bwawe bwabahinzi-borozi, barashobora kwiringira gufata neza, kuganira mu kinyabupfura, hamwe ninama zingirakamaro. Abakozi ba francise kububiko bagomba kumenya ibicuruzwa byabo. Nyuma ya byose, umuhinzi atanga ibicuruzwa bitandukanye, ugomba rero kuba werekeza neza.