Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubwiherero bwo kwiyuhagira ni umushinga wubucuruzi ushobora kubyara inyungu, ariko iyo bishyizwe mubikorwa neza. Kugirango utibeshya, ugomba gukoporora gusa, ukurikije gahunda, izo chipi francisor ikoresha neza. Ariko gukopera byoroshye ntabwo bigarukira gusa mubikorwa bya francise. Ugomba kandi gukora ingamba zo kwitegura wenyine. Uzashobora gusuzuma abanywanyi nyuma yo gukora ibikorwa byisesengura bikwiye. Mubyongeyeho, ugomba no gukoresha isesengura rya swot mbere yo gutangira francise yo kwiyuhagira.

Ubu buryo bwo gusesengura bugufasha kumenya imbaraga nintege nke zumushinga wubucuruzi ugiye gushyira mubikorwa. Byongeye kandi, mugihe ukorana nubwiherero, ugomba kumenya ibisabwa kugirango ubucuruzi nkubwo buteganywa n amategeko y’ibanze. Mbere yo kugura francise, uracyafite amahirwe yo gufata icyemezo gikwiye cyo kuyobora. Ugomba gusuzuma witonze ingaruka zawe n'amahirwe yawe; kubwibyo, ntushobora gukora udafite isesengura rya swot nisesengura kubanywanyi. Amakuru yuzuye ni inyungu zawe zo guhatanira. Hindura ubwiherero bwawe mugura francise nuburenganzira bwo gukora ikirango gikunzwe nayo. Nibyo, imikoranire na francisor ntabwo igarukira kumurongo umwe.

Urabona kandi urutonde rwose rwibihembo bitandukanye.

Usibye inyungu, mugihe ushyira mubikorwa francise yo kwiyuhagira, uzanakora inshingano zimwe. Nyuma ya byose, kubona ibihembo bitandukanye biterwa nuko ugomba kubyishyura. Rero, bimaze gutangira, uzasabwa kwishyura kuva 9 kugeza 11% byishoramari ryambere. Ubufaransa bwo kwiyuhagiriramo buzakora butagira inenge gusa mugihe cyo gukurikiza byimazeyo ibipimo byavuzwe mumasezerano yawe na francisor. Gushyira mubikorwa imyambarire y'abakozi no kuranga bizagufasha kubaka ubudahemuka bw'abakiriya. Shyira mubikorwa francise ukurikije inyandikorugero ziva mubahagarariye ibirango.

Ibi bizaguha amahirwe meza yo gutsinda wizeye guhangana guhangana nabo bahanganye. Iyo ushyira mubikorwa francise yo kwiyuhagira, birakwiye kandi kwibuka ko ibi atari umunezero wubusa. Uzohereza hafi 10% yinjiza kuri konti yisosiyete winjiye mubufatanye. Nukuri, mubyukuri, uhagarariye akarere ukora mu izina rya francise. Kubwibyo, urashobora kugenzurwa, kohereza umuguzi wamayobera, cyangwa komisiyo ifunguye rwose. Byose biterwa nubushake bwa francisor.