Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ingoma yingoma izakoreshwa cyane hamwe niterambere ryubucuruzi bwabo, budafite amarushanwa menshi kumasoko. Abakiriya bazabona francise hamwe ningoma mubice byinshi kuva ubu bwoko bwubucuruzi buhora busabwa. Bizashoboka guteza imbere francises hamwe ningoma mumasosiyete mato, mato, nisosiyete nini muburyo bwagutse, uyikoreshe umwaka wose. Ntakibazo kizabona mugutanga niba ukoresheje urubuga rwihariye rwujuje ibipimo byawe byose. Byakagombye kuvugwa ko ikiguzi cya francise kizaterwa nubunini bwikimenyetso isosiyete ikoreramo, aho ushobora guteza imbere umushinga ukunda. Ibyiza byo kugura ibitekerezo byiteguye kugabanya ingaruka ningaruka ushobora guhura nazo mugihe utangiye ubucuruzi guhera.

Kuboneka k'umutungo w'amafaranga bizafasha kumva ishyirwaho ry'ubucuruzi bwunguka kuva amafaranga yashowe azagenda yiyongera uko sosiyete itera imbere. Kubibazo byose bivuka, birakenewe guhora dushakisha ubufasha kubakora igitekerezo, hamwe no guhuza ibihe bitandukanye. Niba ukeneye kunguka ubumenyi bwinshi kumushinga ufite ingamba, ugomba guhamagara abitezimbere, kuko ubufasha buzaguha vuba bishoboka mubijyanye no kwamamaza no kwamamaza. Ingoma yingoma izaba ifite porogaramu nini ushobora kwifashisha ubaze uwabikoze aho uzaba ufite gahunda y'ibikorwa byateguwe. Umaze igihe runaka utezimbere ingoma yingoma, ugomba gutegereza inyungu wifuza. Bizagaragara ko ikiguzi cyikigereranyo cyifaranga rya franchise kizatangira gutandukana bitewe no kumenyekanisha ikirango igitekerezo cyubucuruzi cyatoranijwe kizahuza. Urashobora guhora ukora impinduka zawe mubucuruzi uhuza impinduka nuwakoze ingoma francise.

Niba warahisemo gutangiza umushinga wawe ugura ingoma yingoma, ugomba rero kugera kubyo wifuza. Kujya kuri francise yingoma, uzashishikazwa no guteza imbere igitekerezo cyubucuruzi wahisemo kuko byoroshye gukora kubikorwa bihuriweho. Kubijyanye nubutunzi bwamafaranga, nibyiza cyane gukora kuri francise yingoma aho gusimbukira gukora umushinga wawe kuva mugitangira.