Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwibitabo ni umushinga ushobora guteza akaga ariko birashoboka. Ingaruka ni uko abakora ibitabo ari ubwoko bwihariye bwibikorwa bishobora kubuzwa mu bihugu byinshi. Gukorana na francise nikibazo cyo gutekereza neza hanyuma umaze gushobora gusuzuma ubushobozi bwabanywanyi bawe. Birumvikana ko amahirwe yayo hamwe ningaruka zayo ubucuruzi bugaragarira, birakenewe kandi gusuzuma ubushishozi no gukoresha aya makuru mugihe cyo gukora imirimo yo mubiro. Shyira mubikorwa francise ubishoboye, wateguye hakiri kare, hanyuma uzabashe guhita usubiza ikibazo icyo aricyo cyose, ndetse nibitera akaga gakomeye. Kurugero, niba mugushira mubikorwa francise yubucuruzi ufite ibibazo kuruhande rwa leta, noneho uzakenera gushyira mubikorwa gahunda yateguwe mbere.

Gukora ibitabo franchise biragoye kubyamamaza. Ntabwo amasoko yose yamakuru azakora. Niyo mpamvu ugomba kwitonda cyane ukamenya ingaruka urimo gufata. Mugihe ukorana nabashinzwe gukora francise, ugomba kandi kwibuka ko bisaba amafaranga. Urashobora kwishyurwa kugeza 11% mugitangira umushinga wubucuruzi nkubwishyu rimwe. Byongeye kandi, mugihe ukora imirimo yo mu biro, buri kwezi ugomba kwishyura umubare runaka wamafaranga yimari kugirango ushigikire francisor.

Gukorana naba francise francise ni inzira yubucuruzi, aho ugomba kwitondera amakuru asa nkudafite akamaro. Amakuru yose agomba guhuzwa kandi akibanda mumaboko yabashinzwe. Kwiga imibare bizaguha ibisobanuro byamakuru kandi rero, uzashobora kuzamura urwego rwo guhangana nubucuruzi kugeza ku bipimo ntarengwa.

Gukorana na francise kubakora ibitabo birashobora no kubamo guhura nabaguzi muburyo bwihariye. Nyuma ya byose, uzateza imbere ubucuruzi bwawe mwizina ryikirango kizwi kwisi. Byongeye, uzakenera gushishikariza abantu kugura ibicuruzwa byawe cyangwa serivisi. Kugirango ukore ibi, urashobora gushyira mubikorwa gahunda yo kugabanyirizwa no kuzamurwa mu ntera. Abakora ibitabo francise nayo ni inzira aho ukoresha kugeza 3% kumafaranga yo kwamamaza kwisi yose kuri francisor. Ariko ibi ntibirangirana ninshingano zawe.

Urashobora kandi gukenera kugura serivisi nibicuruzwa muri francisor, bizasobanurwa neza mumasezerano. Ariko ibyo sibyo byose. Mugihe ushyira mubikorwa francise, ugomba kandi kwibuka ko nawe ufite inshingano zo kwishyura amafaranga yitwa royalties. Ni 2, 3, 4, 5, cyangwa 6% byamafaranga washoboye kubona nkinjiza ukwezi.

Umushinga wibitabo francise numushinga wubucuruzi wingenzi, mugihe cyo kwiteza imbere byanze bikunze ingaruka zitandukanye. Kugira ngo wirinde ingaruka z’amafaranga, ugomba kubimenya neza. SWOT isesengura irakwiriye. Igikoresho nkiki kigufasha gutondekanya ibyo byose byugarije bishobora kuvuka muburyo bwumuryango wawe. Mugihe utezimbere francise, ugomba kumva neza ko uri rwiyemezamirimo ushinzwe francisor. Byongeye kandi, amategeko ya leta nayo agomba gukurikizwa, akayoborwa neza n amategeko y’ibanze.

Shyira mubikorwa francise muburyo budatera uburakari bwinzego za leta, kuko iki nigikorwa cyihariye abayobozi ba leta bashobora kudakunda. Nyuma yabyose, hariho ibibujijwe bitandukanye byo kwamamaza kubiro byibitabo. Kubwibyo, niba utezimbere ubu bwoko bwa francise; ugomba kubaza hakiri kare ibijyanye nimbogamizi zashyizweho mugihugu cyawe. Birumvikana ko francisor izaguha kandi amakuru agezweho hamwe nubuhanga bufasha guteza imbere ubu bwoko bwubucuruzi. Niba uri umuyobozi wibiro byabakora ibitabo kuri francise, ntugomba kwibagirwa inshingano za leta. Mu buryo nk'ubwo, abaguzi bawe bafite inshingano zo kwishima. Kubwibyo, ubakorere neza kurusha abo muhanganye.

Amarushanwa asezeranya ko azashyuha kubera ko guhangana muri iyi niche aribyo hejuru kuko hari amafaranga menshi yimari.

Niba utezimbere abakora ibitabo, ushobora guhura nibindi bibazo mubantu bahanganye. Iki nigikorwa cyihariye kandi giteye akaga. Akenshi, abakora ibitabo bafitanye isano rya bugufi nubugizi bwa nabi. Kubwibyo, ugomba gusobanura neza ibigo biri kumasoko ukora isesengura ryapiganwa. Mugihe cyiterambere rya francise, ugomba kumenya neza ko ukeneye ikigega cyamafaranga, ubwoko bumwe bwumutekano. Bizafasha gutsinda ibihe bibi no kubivamo, umaze kubona amafaranga.

Ishyirwa mu bikorwa rya francise kubakora ibitabo nigikorwa cyubucuruzi gishyirwa mubikorwa gusa hakurikijwe amategeko n'amabwiriza. Ntucikwe no kubona amakuru yingenzi, kora ufite ikizere hanyuma rwose uzatsinda mugihe kirekire. Ishyirwa mu bikorwa rya francise kubakora ibitabo bizazana inyungu zingenzi. Nyuma ya byose, ukorana namafaranga, hamwe nibiciro, kubwibyo, inyungu isezeranya kuba nziza cyane. Shyira mubikorwa abakora ibitabo francise witonze kugirango utazagira ibibazo bikomeye nyuma. Uzashobora gukora neza imirimo iyo ari yo yose yo mu biro hanyuma, ntuzabura gutsinda. Ntukirengagize kwiga amakuru yingirakamaro kandi burigihe ufata ibyemezo byiza byo kuyobora.

Abakora ibitabo bazana urwego rwo hejuru rwinjiza hanyuma urashobora kwishimira amafaranga yishoramari.