Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwa karita club ni umushinga wubucuruzi utanga ikizere, kubishyira mubikorwa bitagoranye, ugomba kwitegura neza. Icyambere, kugirango francise yawe ikore neza, ugomba gukora analyse ya swot. Nubufasha bwayo, uzashobora kumenya neza iterabwoba rishobora kuvuka nuburyo amahirwe yo gutsinda. Na none, imbaraga nintege nke byikarita franchise bizaba kumaso, bivuze ko ushobora gukoresha aya makuru kugirango ubigereho. Ikipe yawe ikeneye amakarita meza, hamagara rero nyiri franchise kugirango umenye aho wayakura. Arashobora kubitanga wenyine ku giciro gito, cyangwa azakenera kubigura wenyine.

Byose biterwa nuburenganzira bwinyandiko yumutwe wanditseho uburenganzira ninshingano. Niba ushimishijwe na club ya francise ukaba ushaka gushyira mubikorwa amakarita, cyangwa, kuruta, serivise murwego rwabo, murwego rwayo, ugomba rero gusobanura neza abo ukurikirana. Aba barashobora kuba urubyiruko nabana bashishikajwe nubu serivisi. Aya makuru azafasha kandi mukwamamaza.

Ubufaransa ntakindi kirenze amahirwe yo gushyira mubikorwa ibikorwa bikurikira umushinga wubucuruzi wagenze neza, amabwiriza azaguha. Go-kart franchise isaba imisanzu itandukanye. Icya mbere muri byo ni igabanywa rimwe, rikorwa mugice cyambere cyimikoranire. Byongeye kandi, mugihe ukorana na francise club, ugomba no kwishyura buri kwezi. Hafi ibice bibiri buri kwezi bitangwa kugirango francisor ibashe gukomeza gukora ibikorwa byubucuruzi. Igice cya mbere cya carting club franchise ni amafaranga yubukode.

Ingano yacyo irashobora kuva kuri 2 kugeza kuri 6% - aya mafaranga azabarwa bitewe nubwoko bwinjiza cyangwa amafaranga ufite. Byongeye kandi, amafaranga yo kwamamaza ya 1 kugeza kuri 3% arashobora kandi gutangwa mugihe ugurisha francise ya club-karita. Iri ni itegeko risanzwe ntakintu kidasanzwe. Bakeneye gusa kubahirizwa mugihe bakora umushinga wubucuruzi. Wige amategeko yaho kugirango utazarenga kubwimpanuka mugihe ukora gahunda yawe yubucuruzi.