Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Imyidagaduro yimyidagaduro ni umushinga ugezweho, mugihe cyo kuyishyira mubikorwa ugomba kumenya neza ingaruka zishobora kukubangamira. Mu buryo nk'ubwo, ubushobozi bugomba gushyirwa mubyiciro no kubishyira hamwe kugirango utazitiranya mugihe cyo kubimenya. Mugukoresha francise, uri umuntu ugomba gutanga raporo ihoraho kuri nyiri ikirango. Arateganya ko wubahiriza byimazeyo ibisabwa, ndetse no gukomeza urwego rwo hejuru rwo kwizerana. Niba uhisemo gukoresha francise hanyuma ugatanga gaiety mumahanga, noneho ugomba guhitamo amahitamo abereye isoko ryaho. Intsinzi yawe ishingiye kuri ibi kuko ushoboye kuyobora neza abanywanyi bawe nyamukuru mugihe ushobora kugurisha ibicuruzwa ukeneye cyangwa gutanga serivisi ikenewe.

Tanga imyidagaduro yawe ya francise itekereze neza hamwe nisesengura rigezweho. Urashobora guhora wiga imibare kugirango uganze isoko kandi ugume imbere yabanywanyi bose bakomeye. Gukora francise yimyidagaduro birashobora guhura nibibazo. Kugira ngo ubitsinde neza, ukeneye gusa kwitegura neza. Bikore hakiri kare kugirango nyuma y'ibihe bikomeye bitazaguhinduka ibyiringiro kuri wewe. Birashobora kuneshwa byoroshye mugukurikiza gahunda y'ibikorwa byateganijwe mbere. Imyidagaduro ni umushinga wubucuruzi utanga icyizere.

Niba ubyitwayemo ubitekereje kandi ubishoboye, rwose uzabona urwego rwo hejuru rwinjiza.

Iyo uhuye nimyidagaduro, uba ukwirakwiza wenyine. Mu rurimi rwa francising, abagabura bavugwa nka francisees. Umufaransa ntawundi usibye uhagarariye ikirango kandi afite uburenganzira bukwiye bwo kugurisha. Urangiza amasezerano, yerekana amategeko yose akenewe, amahame, namabwiriza. Amakimbirane mu ishyirwa mu bikorwa rya francise arashobora gukemurwa byoroshye ukoresheje amakuru y'ibarurishamibare. Urashobora gukoresha umutwe winyandiko nkubwoko nkemurampaka.

Itabogamye abacamanza bafite ukuri ninde warenze ububasha bwe. Kubwibyo, nka francisee, ugomba kubahiriza byimazeyo amategeko yumujyi ukoreramo. Byongeye kandi, mugihe ugurisha francise yimyidagaduro, ugomba no kumenya ko usabwa kwishyura buri kwezi. Byongeye kandi, umubare wiyi misanzu uratandukanye kuva 3 kugeza kuri 6 cyangwa ndetse 9% mukwezi. Byose biterwa namafaranga francisor agusaba. Ijanisha rifatwa nkumugabane winjiza cyangwa ibicuruzwa byakiriwe mukwezi. Uzuza francise yimyidagaduro neza bishoboka kugirango uganze amarushanwa kandi ubone amakuru meza isoko igomba gutanga.

Imyidagaduro yimyidagaduro ni umushinga wubucuruzi mugushyira mubikorwa ugomba gukurikiza byimazeyo amabwiriza. Bikwiye kandi kumvikana ko ibikorwa nkibi bifitanye isano ningaruka zimwe. Kurugero, ikigo cyimyidagaduro gikeneye gusohoka byihutirwa abantu bashobora gukoresha mugihe ibintu bitunguranye. Ubufaransa butanga icyifuzo cyo kubahiriza byimazeyo amabwiriza yanditse mumasezerano. Korana na francise neza kandi itanga umusaruro, iguha inyungu zingenzi cyane murugamba rwo kubona isoko ryiza cyane. Gaiety franchise igomba gushyirwa mubikorwa nkindi mishinga yose yubucuruzi, kubitekerezo.

Kora ibikorwa byawe nyuma yo kumenya imbaraga n'intege nke zawe, hamwe n'amahirwe ufite. Mugihe ushyira mubikorwa ikigo cyimyidagaduro uburenganzira, ugomba kandi gusobanukirwa ningaruka zishobora kukubangamira nibigomba gukorwa kugirango ubihagarike. Niyo mpamvu isesengura rya swot ridasimburwa rwose. Nibikoresho byujuje ubuziranenge bikoreshwa nabacuruzi kwisi yose. Ntabwo yemerera gusa kumenya ingaruka n'amahirwe ikigo cyimyidagaduro gifite mugihe cyo kugishyira mubikorwa. Yemerera ubucuruzi ubwo aribwo bwose gukora analyse neza kandi neza, ifata ibyemezo byubuyobozi neza. Urashobora gutanga francise ahantu ho kwidagadurira muburyo bwo gukurura abashyitsi benshi binyuze muri promotion no kugabanuka.

Mubyongeyeho, ugomba gukorana niyamamaza. Byongeye kandi, niba utegura ikigo cya avoka kubwamahirwe, ugomba kuzirikana ko ibikorwa byo kwamamaza nabyo bikorwa ukurikije amabwiriza asobanuwe neza. Ibi ntibigomba kwibagirana hanyuma, intsinzi iragutegereje. Icyubahiro cyimyidagaduro ikora neza iguha amahirwe yo guhora yinjira kubakiriya kuko udakora gusa ikirango kizwi. Igishushanyo mbonera hamwe nimyambarire y'abakozi irashobora gukoreshwa. Kurimbisha ibibanza muburyo bumwe na francise nibyiza byiza. Niyo mpamvu ugura francise yimyidagaduro kuburyo igishushanyo cyawe nibiri imbere bihuye neza numwimerere.

Ibi biraguha inyungu nziza uharanira mugihe ukorana na francisor. Niba uhisemo kujya mukigo cyimyidagaduro ukaba ushaka francise ikwiye, birakwiye ko ureba ahantu hakwiye aho ubu bwoko bwibicuruzwa butangwa kubiciro byapiganwa. Ngaho urashobora guhitamo uburyo bwiza kandi ugakora ibikorwa byawe byihuse bishoboka.