Inzu yo gusana inzu ni umushinga wubucuruzi, aho birakwiye ko wibuka ko ukeneye kubona amafaranga ahagije kugirango utishyura gusa ikiguzi cyawe. Uzakenera kandi kwimura francisor buri kwezi. Mugihe ukorana na francise, ugomba kubahiriza amabwiriza yose yagenwe nuhagarariye ikirango. Iri ni itegeko risanzwe rikoreshwa nababigenewe bose. Amashanyarazi kubikorwa byo gusana urugo azakora neza ibikorwa byo mubiro ari uko bikozwe neza. Mugushira mubikorwa neza, turashaka kwitegura kubanza, bigizwe no gushyira mubikorwa ibikorwa byisesengura.

Isesengura rya Swot nibyiza muguhitamo uburyo franchise ikora neza. Witondere gusana urugo neza kandi neza, ubikore ukoresheje umukandara wa convoyeur kandi nta makosa. Hifashishijwe francise, uzashobora kugera kubisubizo bitangaje muguhangana kurushanwa bitewe nuko uzaba ufite ubushobozi bwawe bwikirango kizwi cyane, hamwe nikoranabuhanga ryo murwego rwohejuru.

Gusana ingo bigomba kwitabwaho bikwiye, waba ubikora munsi ya francise cyangwa kugiti cyawe. Urwego rwohejuru rwabakozi bawe narwo rugomba kuboneka. Niba ukoresha urugo rwo gusana urugo, uzakenera kandi kwambara inzobere mumyambarire, niba ibintu nkibi bihari. Byongeye kandi, aho wakirira hagomba gutunganywa muburyo bwa societe iranga ibibanza byose bikorera munsi yikigo. Inzu yo gusana inzu izakuzanira inyungu zikomeye niba ushyira mubikorwa umushinga wubucuruzi udakoze amakosa. Kugirango ugere kuri iki gisubizo, ni ngombwa kwitegura mbere no kwegera ikibazo witonze.

Imikorere ikora neza yo gusana urugo ni umushinga wubucuruzi uzakuzanira inyungu zikomeye, mugihe uhuye nabaguzi neza. Birakwiye kandi kwibuka ko ugomba gukorera buri mukiriya uzindutse neza. Ibi ntabwo bizamura urwego rwicyizere mubaguzi gusa ahubwo bizanakurinda mugihe habaye icyitwa umuguzi w'amayobera.

Ntabwo amahugurwa yose hamwe na francises bidashobora gutanga ibikoresho byiza byo gusana ibikoresho, gusana ibikoresho byo murugo bikubiyemo gukora ukurikije uburyo bwubucuruzi bwihariye, bwubatswe bushingiye kubigeragezo namakosa, hitawe kubuhanga bwo gutanga serivisi zimwe murugo. Ntabwo abantu bose bashoboye kugumana ikirango no gutanga ibikoresho byiza byo gusana ibikoresho byo murugo kubakiriya. Hamwe nuburyo bubishoboye hamwe nicyifuzo cyo kwaguka kurwego rwakarere, biragoye gukurikirana ubuziranenge, bityo rero ni byiza gufungura amashami ninguni binyuze muburyo bwa francise. Kugirango ubone francise hanyuma ukore mubijyanye no gusana ibikoresho byo munzu, ugomba gusa kujya kurutonde rwa francise hanyuma ugashaka itangwa ryiza, risobanura muburyo burambuye sisitemu yakazi, amahame, nibisabwa. Igiciro cya francise kigomba kwitabwaho nta giciro kimwe, kivuye mu mafaranga yakoreshejwe na francisor kandi kigomba kwishyurwa mugihe cyo gusinya amasezerano hagati y’ababuranyi. Byongeye kandi, inshingano za francisor kuri franchisee zirimo ubufasha mugutegura aho bakorera, gutanga amakuru kumahame yibikorwa na chip, amakuru yerekeye kugura ibikoresho byihariye, ibice byabigenewe, nibindi.

Kwitabira gufungura amashami mashya mukarere runaka. , itangwa ryabakiriya shingiro, hamwe namahugurwa yinzobere ashyirwa mubikoresho byaguzwe. Gusesengura isoko, gereranya ibyatanzwe, gereranya igiciro cya francise, ugomba guhamagara inzobere mubuyobozi. Twishimiye mbere kutugezaho kandi dutegereje ubufatanye butanga umusaruro.