Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Inzu yo gusana inzu ni umushinga wubucuruzi, aho birakwiye ko wibuka ko ukeneye kubona amafaranga ahagije kugirango utishyura gusa ikiguzi cyawe. Uzakenera kandi kwimura francisor buri kwezi. Mugihe ukorana na francise, ugomba kubahiriza amabwiriza yose yagenwe nuhagarariye ikirango. Iri ni itegeko risanzwe rikoreshwa nababigenewe bose. Amashanyarazi kubikorwa byo gusana urugo azakora neza ibikorwa byo mubiro ari uko bikozwe neza. Mugushira mubikorwa neza, turashaka kwitegura kubanza, bigizwe no gushyira mubikorwa ibikorwa byisesengura.

Isesengura rya Swot nibyiza muguhitamo uburyo franchise ikora neza. Witondere gusana urugo neza kandi neza, ubikore ukoresheje umukandara wa convoyeur kandi nta makosa. Hifashishijwe francise, uzashobora kugera kubisubizo bitangaje muguhangana kurushanwa bitewe nuko uzaba ufite ubushobozi bwawe bwikirango kizwi cyane, hamwe nikoranabuhanga ryo murwego rwohejuru.

Gusana ingo bigomba kwitabwaho bikwiye, waba ubikora munsi ya francise cyangwa kugiti cyawe. Urwego rwohejuru rwabakozi bawe narwo rugomba kuboneka. Niba ukoresha urugo rwo gusana urugo, uzakenera kandi kwambara inzobere mumyambarire, niba ibintu nkibi bihari. Byongeye kandi, aho wakirira hagomba gutunganywa muburyo bwa societe iranga ibibanza byose bikorera munsi yikigo. Inzu yo gusana inzu izakuzanira inyungu zikomeye niba ushyira mubikorwa umushinga wubucuruzi udakoze amakosa. Kugirango ugere kuri iki gisubizo, ni ngombwa kwitegura mbere no kwegera ikibazo witonze.

Imikorere ikora neza yo gusana urugo ni umushinga wubucuruzi uzakuzanira inyungu zikomeye, mugihe uhuye nabaguzi neza. Birakwiye kandi kwibuka ko ugomba gukorera buri mukiriya uzindutse neza. Ibi ntabwo bizamura urwego rwicyizere mubaguzi gusa ahubwo bizanakurinda mugihe habaye icyitwa umuguzi w'amayobera.

Ntabwo amahugurwa yose hamwe na francises bidashobora gutanga ibikoresho byiza byo gusana ibikoresho, gusana ibikoresho byo murugo bikubiyemo gukora ukurikije uburyo bwubucuruzi bwihariye, bwubatswe bushingiye kubigeragezo namakosa, hitawe kubuhanga bwo gutanga serivisi zimwe murugo. Ntabwo abantu bose bashoboye kugumana ikirango no gutanga ibikoresho byiza byo gusana ibikoresho byo murugo kubakiriya. Hamwe nuburyo bubishoboye hamwe nicyifuzo cyo kwaguka kurwego rwakarere, biragoye gukurikirana ubuziranenge, bityo rero ni byiza gufungura amashami ninguni binyuze muburyo bwa francise. Kugirango ubone francise hanyuma ukore mubijyanye no gusana ibikoresho byo munzu, ugomba gusa kujya kurutonde rwa francise hanyuma ugashaka itangwa ryiza, risobanura muburyo burambuye sisitemu yakazi, amahame, nibisabwa. Igiciro cya francise kigomba kwitabwaho nta giciro kimwe, kivuye mu mafaranga yakoreshejwe na francisor kandi kigomba kwishyurwa mugihe cyo gusinya amasezerano hagati y’ababuranyi. Byongeye kandi, inshingano za francisor kuri franchisee zirimo ubufasha mugutegura aho bakorera, gutanga amakuru kumahame yibikorwa na chip, amakuru yerekeye kugura ibikoresho byihariye, ibice byabigenewe, nibindi.

Kwitabira gufungura amashami mashya mukarere runaka. , itangwa ryabakiriya shingiro, hamwe namahugurwa yinzobere ashyirwa mubikoresho byaguzwe. Gusesengura isoko, gereranya ibyatanzwe, gereranya igiciro cya francise, ugomba guhamagara inzobere mubuyobozi. Twishimiye mbere kutugezaho kandi dutegereje ubufatanye butanga umusaruro.

Franchises muri Hongiriya ikora ikurikije uburyo bumwe bwemewe kwisi. Birumvikana ko umwihariko w'akarere uhora uzirikanwa, kandi amategeko yubahirizwa hakurikijwe amategeko n'amabwiriza yashyizweho muri kariya gace. Urashobora kugura francise kubiciro byumvikana. Ntakindi kirenze uburenganzira bwo gukodesha ikirango runaka hamwe nuherekeza amategeko, amabwiriza, numutungo. Ibikoresho byo gushyira mubikorwa ibikorwa birashobora gutangwa nisosiyete mubihe bimwe. Kenshi na kenshi, niba uteza imbere francise muri Hongiriya, urashobora kwitega ko uzabona inama zimwe, mubisubizo wishyura ijanisha runaka ryibicuruzwa cyangwa amafaranga winjiza.

Hongiriya izwi cyane mu Burayi, abafite francise bazishimira gukora ibikorwa byabo kubutaka bwiki gihugu. Ukeneye gusa rwiyemezamirimo ubishoboye witeguye gushora imari mumafaranga mugutezimbere ubucuruzi. Hafi ya buri muntu ufite ubushobozi runaka bwo kuyobora kandi afite nubutunzi bwamafaranga yo gushora imari mugutezimbere ubucuruzi arashobora kwishora mubufaransa. Abantu bishimiye Hongiriya, izishima niba francise nshya yubwoko buhanitse ije kubutaka bwiki gihugu. Niyo mpamvu iri soko rifite ubushobozi kandi ryihariye mubiranga. Ubufaransa muri Hongiriya, kimwe no mubindi bihugu byo kwisi, buzakora neza niba rwiyemezamirimo ukora iki gikorwa yiteguye neza kandi agakora ibikorwa byose bisabwa kugirango iterambere ryubufaransa.