Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Isosiyete ikora mudasobwa yo gusana ni ubwoko bwibikorwa, mugushyira mubikorwa ugomba kubahiriza neza urutonde rwose rwamategeko n'amabwiriza atandukanye. Aya mategeko atangwa naba francisor kumugabuzi wihariye kugirango ashobore kubaka umushinga wubucuruzi ukurikije inyandikorugero zisobanutse. Nyuma ya byose, niyo mpamvu ubona francise kugirango ukoreshe uburambe, ikoranabuhanga, nubumenyi-bwa rwiyemezamirimo watsinze mugihe cyo kuyishyira mubikorwa. Shakisha mudasobwa nziza cyane mugura francise kumucuruzi watsinze. Kubwibyo, wihaye inyungu mugihe kirekire cyo guhangana. Birashoboka kuganza isoko mukuzuza neza inshingano zafashwe.

Ubwa mbere, ukora kuri francise yo gusana mudasobwa, ugomba kwishyura amafaranga rimwe gusa mugitangira. Byongeye, gushyira mubikorwa ibikorwa, ugomba gutanga buri kwezi amafaranga yimisoro, umusanzu uhinduka ukurikije amafaranga winjiza kandi uri hagati ya 2 na 6%. Mubyongeyeho, mugihe ukorana na francise yo gusana mudasobwa, wasabye kandi gutanga umusanzu mubikorwa byo kwamamaza kwisi. Aba francisor bakoresha aya mafranga kugirango bongere urwego rusange rwo kumenyekanisha ibicuruzwa bya mudasobwa kurwego rwisi. Niba ukorana na francise, ukayisana, noneho ugomba kubona urwego kurenza bagenzi bawe bakora kubwabo. Ibi bibaho gusa kuberako ufata inshingano zitandukanye, ibintu bitaziguye nibindi.

Kubwibyo, ukeneye uburyo runaka kubakorera, bivuze ko ukeneye kubona byinshi. Mudasobwa izashyirwa kurwego rwo hejuru rwubuziranenge niba ukoresha francise. Nyuma ya byose, inzobere zawe zifite ibikoresho byose bikenewe. Byongeye kandi, urashobora gukoresha neza uburambe bwa francisor no gushyira mubikorwa inshingano zose zahawe isosiyete mugihe cyanditse.

Franchises mu Busuwisi izana inyungu nini cyane kuri ba rwiyemezamirimo bakora ubu bwoko bwo kwihangira imirimo. Franchises yitabwaho bikwiye, haba ba mukerarugendo ndetse nabatuye mu Busuwisi. Ni ngombwa cyane kuzirikana ibi kugirango umenye amahirwe yawe, kimwe no kumva ingaruka ushobora guhura nazo. Ni nkenerwa gukorana na francises hamwe nubwitonzi bukabije kuko Ubusuwisi nigihugu kizwi cyane mubirango byubucuruzi. Ntushobora kubona icyicaro cyubusa, ariko, ntugomba kwiheba. Erega, ibirango bishya bizwi kwisi yose bihora bigaragara bifuza kwaguka mumasoko atarigarurirwa.

Ikintu nyamukuru nukwumva mugihe ahari amahirwe yo gushaka amafaranga no gutangira gukora francise.

Ba mukerarugendo bakunda Ubusuwisi, rero, wijejwe ko bikenewe neza. Nibyo, francise izagira akamaro kubaturage baho, ifite urwego ruto cyane rwo kwishyura. Iri ni isoko ryunguka cyane, kandi, ryisanzuye cyane, kandi leta ni inyangamugayo cyane ku masosiyete mpuzamahanga. Mugihe utezimbere francise mubusuwisi, uzirikane ibiranga akarere biranga gahunda yumuco na gakondo. Birumvikana ko, mugihe utangije francise mubusuwisi, birakwiye ko ureba ko leta ninzego zishinga amategeko ziki gihugu bitandukanye gato na bagenzi bayo bo muburayi, nyamara, muri rusange, birasa cyane nabo. Urashobora kuzirikana ingaruka zose n'amahirwe yo kuzamura francise mubusuwisi niba ukora isesengura ryukuri.

Bizagufasha kumva aho imbaraga zawe n'intege nke zawe, amahirwe n'amahirwe biri hafi yawe, fata rero icyemezo cyubuyobozi bwihariye.