Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchise club yubukorikori ni umushinga wubucuruzi ushimishije kandi utanga ikizere. Iyo ubishyize mubikorwa, ugomba kumenya ingaruka ushobora guhura nazo. Shaka umutwe hejuru yabatavuga rumwe nawe mukora kuri francise. Nyuma ya byose, uzagira ibyangombwa byose bikenewe kugirango ugere ku ntsinzi ijyanye. Niba ukorana na francise ukagurisha club, ugomba rero gukurikiza amategeko atandukanye yamategeko, cyane cyane mubijyanye nubuhanzi bwintambara. Ikipe yawe igomba gucungwa ukurikije amabwiriza uhagarariye franchise azatanga mugice cyambere.

Imikino yo kurwana hamwe na sisitemu yumutekano mugihe cy'amahugurwa yabo nayo igomba kwitabwaho. Ibi bizagufasha buri gihe gufata ibyemezo bikwiye byo kuyobora no gukora neza. Kora neza gato kurenza abanywanyi bawe, noneho abantu bazishimira cyane kuvugana nawe. Uzubaka izina ryawe kuburyo abakiriya bazamenya ko bazanyurwa nawe. Kubwibyo, bazongera gushaka kuvugana nawe, kandi bazanasaba inama inshuti zabo.

Niba ukora umwuga wo kurwana muburyo bwa club, franchise izagufasha gufata icyemezo cyiza cyo kuyobora. Ukorana nintererano, ukabikora mugihe. Uzishyura amafaranga yimisoro niyamamaza ryamamaza buri kwezi. Ku cyiciro cyambere cyo gushyira mubikorwa francise kumikino yubuhanzi bwintambara, uzasabwa kwishyura icyarimwe. Ikirangantego cyibishushanyo mbonera bizagufasha gukora ubucuruzi bwawe nurwego ntarengwa rwo gukora neza. Bizakora nk'ubwoko bwa magneti kubakoresha.

Hindura ibikorwa byubucuruzi ushyiraho software ikwiye. Sisitemu ya CRM izagufasha kuyobora francise ya club yubuhanzi bwintambara kandi ikora neza. Gukurikiza imyambarire y'abakozi bawe nabyo ni ngombwa kubitoza guhuza ikirango cyisi. Ubufaransa bwikinamico yintambara irashobora kandi gutanga imitako yikibanza no kuboneka ibikoresho kabuhariwe. Urashobora kugura ibishushanyo mbonera hamwe nububiko bwa francisor ushishikajwe no kumenya neza ko ugera ku ntsinzi nini mu ishyirwa mu bikorwa ry'umushinga wawe w'ubucuruzi.