Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imbyino francise numushinga wubucuruzi wunguka cyane, birakwiye ko wibuka ko ukeneye kwinjiza bike ugereranije nabanywanyi bawe. Umubare munini winjiza ufite ishingiro nukwishyura umusanzu runaka, ingano yawo igera kuri 9% yibicuruzwa byakiriwe. Iyo ushyira mubikorwa francise, nibisanzwe kwishyura amafaranga buri kwezi. Mubyongeyeho, niba waguze imbyino cyangwa ikindi gikorwa icyo aricyo cyose francise, ugomba kwishyura amafaranga rimwe murwego rwambere. Irenze gato igiteranyo cyubwami hamwe namafaranga yo kwamamaza kandi igera kuri 11%. Numubare wamafaranga francisor yakira bidasubirwaho.

Gukorana n'imbyino francise iguha inyungu zingenzi zo guhatanira bitewe nuko ufite ikirango kizwi kandi gikora neza mubindi bihugu ufite. Birakenewe kubishyira mubikorwa byunguka kandi bitanga umusaruro, twirinda amakosa akomeye. Kurikiza gusa amabwiriza yateganijwe hanyuma, ntuzagira ingorane zikomeye. Gukorana numwuga wo kubyina biguha amahirwe mumarushanwa kandi urashobora guhangana byoroshye numwe mubakurwanya. Niba uhisemo kubyina ukaba ushaka francise, urashobora guhamagara kurubuga rukwiye kuri enterineti. Guhana kwa francise n'amaduka biguha amahirwe yo guhitamo uburyo bwiza. Kubyina nigikorwa cyihariye, kubwibyo, mugihe uhisemo francise, birakwiye ko wiga witonze amahitamo yose yatanzwe.

Muguhitamo icyiza, wiyemeza amahirwe yo koroshya ubuzima mugihe kizaza. Imbyino francise ikurikiza ibintu nkizindi. Ibi bivuze ko utagomba guhimba byose wenyine. Ufite umushinga wubucuruzi witeguye ukeneye gukoporora gusa, byanze bikunze, ukurikije umwihariko wakarere. Gukorana nimbyino francise ninzira igusaba kumva neza intego zawe. Ku cyiciro kibanza, uruta gukora isesengura rya swot no gusesengura abanywanyi bawe. Kugira ubushishozi bugezweho bigufasha kumenyekanisha ikigo cyawe cyo kubyina utanga umurongo mubikorwa byabakiriya bawe.

Amaherezo, uzaba witeguye hakiri kare ibintu bitandukanye, byoroshye cyane. Kuyobora hamwe nimbyino yinganda francise ikubiyemo gukenera kubahiriza byimazeyo amabwiriza hamwe na code zitandukanye. Imyambarire hamwe nigishushanyo mbonera kigomba kwiganwa kandi icyumba n imyenda yabakozi bawe bigomba kuba bishushanyije neza ukurikije umwimerere wihariye.