Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Boutique franchise numushinga wubucuruzi ugomba gushyirwa mubikorwa hitawe kubirambuye. Mugihe ukorana na francise, ugomba kandi kwibuka ko iki gikorwa kijyanye ninshingano zimwe. Ubwa mbere, mugihe ugurisha butike ya francise, ugomba gutanga imisanzu itandukanye. Iya mbere muri yo yitwa lump-sum kandi yimurirwa kuri konti ya francisor ukimara kugirana amasezerano no kumenya umubare w'ishoramari. Umubare w'amafaranga yimuwe nkintererano imwe yo gushyira mubikorwa francise ya butike irashobora kuva kuri 9 kugeza 11%, byongeye, gushyira mubikorwa ubu bwoko, ugomba no gukuramo buri kwezi. Butike ni umushinga wubucuruzi aho francise izaba inyungu idashidikanywaho.

Niba ushaka ubucuruzi bwa butike, shakisha francise nziza iguha amahirwe akomeye yo guhatanira. Byongeye kandi, ntabwo biterwa gusa nuko ukorana no gukoresha ikirango kizwi. Uzagira kandi inyungu zinyuranye ufite.

Boutique franchise ni umushinga wubucuruzi urimo kugabanywa buri kwezi. Hariho umusanzu witwa royalties. Bikorwa muburyo bugera kuri 6% byinjiza buri kwezi cyangwa ibicuruzwa. Byongeye, mugihe ukora boutique franchise, birashoboka ko ugomba no kwishyura kugeza 3% mugihembo cyitwa kwamamaza. Bikorwa buri kwezi kimwe nintererano yitwa royalties. Mugihe ushyira mubikorwa francise kuri butike, ugomba kumva neza ko, usibye inshingano zo kohereza amafaranga, ushobora gukenera gukora izindi mpapuro.

Kurugero, mugihe ukorana na francise, akenshi birakenewe kugura umubare runaka wibicuruzwa biva muri francisor. Iri ni itegeko risanzwe rikoreshwa namasosiyete akorera kurwego rwisi no kwaguka kumasoko aturanye.