Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwibitabo bwibitabo ni umushinga utanga icyizere, mugushyira mubikorwa, ugomba kumenya ko ufite inshingano zimwe na zimwe kuri francisor. Birumvikana ko wiyemeje kandi abayobozi ba leta gukora ibikorwa byubahiriza amategeko n'amabwiriza. Mugushira mubikorwa francise, ntushobora kwishura gusa amafaranga, ariko urashobora kandi gukenera gukuramo igice c'amafaranga yo kugura ibarura ridasanzwe, ibikoresho, cyangwa serivisi. Igitabo cya francise kigomba gukemurwa ubwitonzi, kuko ubu bwoko bwubucuruzi bufite aho bugarukira. Ntabwo abantu bose basoma ibitabo muriki gihe, rero, ubusobanuro busobanutse bwabatumirwa bazaguha urwego rwo hejuru rwibisabwa. Niba uri iduka ryibitabo byemewe, uzakenera kwishyura buri kwezi francisor.

Byongeye kandi, iyi ntererano igabanijwemo ibintu bibiri. Icya mbere muribi ni amafaranga yubukode, igorofa ya kabiri yo kugabanyirizwa kwamamaza kwisi. Ububiko bwibitabo byemewe bigomba kugira ubwoko bwihariye. Nyuma ya byose, ugomba kuba utandukanye nizindi ngingo zose zishyirwa mubikorwa.

Ububiko bwibitabo bukora neza bugomba gushyirwa mubikorwa neza kandi mubushobozi. By'umwihariko hagomba kwitonderwa uburyo bwo gutangiza ibikorwa byubucuruzi. Bizagufasha kuzuza byihuse inshingano zafashwe kandi wirinde amakosa asanzwe aranga abo bakozi bakora intoki ibikorwa byose mudasobwa ishobora gukora. Ubufaransa buteganya gukenera umusanzu umwe murwego rwambere, kimwe nibindi byagabanijwe mugihe cyo gushyira mubikorwa ibikorwa. Igitabo cyawe franchise kizakora neza niba ukora isesengura ryibanze mbere yo kuzamurwa. Izi ni isesengura rya swot hamwe nisesengura ryabanywanyi nibindi bikoresho bitagomba kwirengagizwa.

Ukoresheje ububiko bwibitabo bwibitabo, urashobora gushimangira ko ugurisha ibicuruzwa byihariye bitaboneka kubanywanyi bawe. Byongeye kandi, bizaba byiza cyane kunonosora ububiko kugirango tutarenza urugero bityo twirinde amafaranga yinyongera adashobora gutangwa.

Ubufaransa muri Boliviya bukora muburyo bumwe no mubindi bihugu byo kwisi. Umuntu wese ushaka gushora umutungo wimari mugutezimbere ubucuruzi arashobora gukoresha francise. Ariko, umwihariko wa francise nukuri ko igufasha guteza imbere ibikorwa ukurikije icyitegererezo kimaze kumenyekana kandi cyageragejwe kenshi. Icyitegererezo cyubucuruzi kigufasha gucunga neza ingorane zitandukanye kandi ntukore amakosa atandukanye. Ba rwiyemezamirimo benshi bashishikajwe na Boliviya, kandi francises isanzwe ikora cyane kubutaka bwayo. Franchises yitabwaho cyane kuberako ari ishoramari ryunguka.

Urabona inyungu nini ukoresheje uburyo bumaze kugeragezwa-nukuri bwo guhuza intego kubantu bakurikirana, ariko ukeneye gukuramo amafaranga make. Rimwe na rimwe, ni 10% yubwishyu bwambere hanyuma uva kuri umwe kugeza kuri 3% yinyungu, kandi rimwe na rimwe ntacyo wishyura na gato, wuzuza ibindi bisabwa.

Imiterere yimari yo gukorana na francise muri Boliviya nuko umuguzi agura ibicuruzwa cyangwa ibindi bikoresho kubitanga, byanditswe mumasezerano. Aba francisor bungukirwa gusa nuko ishobora kugurisha ibarura ryayo kuriwe. Igiciro giteganijwe murwego rwamasezerano ya francise, bivuze ko buriwese yishimye. Boliviya izwi kwisi, kandi francise kubutaka bwayo ikora neza kuva kera. Iki gihugu gifite amahirwe yo kwakira andi ma francises kubutaka bwayo butarahakorera. Amashanyarazi muri Boliviya azakora nta nenge niba ibintu byose byo mu karere byitaweho.