Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Isoko rya sausage francise nigikorwa gishobora kubyara inyungu ariko gishobora guteza akaga. Ingaruka ntiziva gusa kubanywanyi bawe, batazifuza ko francise nshya itanga umusaruro ushimishije kumasoko. Isosi ya sausage irashobora kandi guhura nibibazo mubijyanye nubuzima bwibicuruzwa. Byongeye kandi, Ubugenzuzi bw’isuku n’ibyorezo nabwo ntibusinzira kandi burashobora gukora igenzura ritandukanye. Niba ugurisha francise ya sausage, ugomba rero gutanga amanota yawe yo kugurisha numubare ukwiye wa firigo. Ububiko bwa sosiso bukorera munsi ya francise bugomba kwinjiza amafaranga arenze ayo yakora iyo yakoraga wenyine.

Nyuma ya byose, ufata inshingano zose. Ubwa mbere, ugura ibicuruzwa bya francisor, icya kabiri, iduka rya sausage francised rigomba gukuramo hafi 10% yinjiza buri kwezi. Nibikorwa bisanzwe mugihe ukorana na francise. Utitaye kubyo ushyira mubikorwa, ubu bwoko bwo kwishyura byanze bikunze buhari. Ubwa mbere, ni amafaranga yubukode, icya kabiri, ni umusanzu mukwamamaza mpuzamahanga.

Niba ukoresha francise iduka rya sausage, noneho uzamenya rwose kwambara abakozi. Abakozi bawe bazahabwa umwambaro umwe kandi bazambara igihe cyose bakora. Amaduka ya sausage akora neza azakora neza. Ukeneye gusa kuzuza firigo ibikoresho byinyama kugirango abaguzi bavuganye bagire icyo bagurisha. Nka francisee kumaduka ya sosiso, ugomba kuzirikana ko ugomba kuba rwiyemezamirimo ukora neza. Nyuma ya byose, abakiriya benshi, niko ubukungu bwawe bumeze neza.

Igicuruzwa cyateguwe neza na francise ni umushinga wubucuruzi ushobora kukuzanira inyungu nini. Ariko, ugomba gusobanura neza ingaruka zishobora kukugiraho ingaruka. Kugirango ubahagarike neza, vugana naba francisor. Azatanga amakuru akenewe kandi asangire ubunararibonye bwe. Igenamigambi ryateguwe neza rya francise izagira intangiriro yihuse kandi iguhe hafi yinjiza murwego rwohejuru. Ikintu cyingenzi ntabwo ari ukuruhuka, ahubwo ni ugukorera ishusho yawe, kubera ko uhagarariye akarere kandi uracyakeneye kubona ibyifuzo byabaguzi.

Isosi hamwe na foromaje yububiko francise igufasha kubona inyungu zingenzi zo guhatanira. Kurangiza, uzaba umugabuzi ukora mugihe kimwe na francise. Ibi bimaze kuba indashyikirwa cyane. Ugomba kuyikoresha kuri byinshi, ukabona inyungu nyinshi. Ububiko bwa franchise bufite amahirwe yose yo gutsinda nkumushinga wubucuruzi. Icy'ingenzi ni ugukurikiza amabwiriza yateganijwe kandi yateguwe mu masezerano.

Kubahiriza ntacyo byababaje. Ibinyuranye, niba ugurisha francise yawe neza, ububiko bwawe buzaba bufite umubare munini wabaguzi. Niba ugurisha inyama cyangwa sosiso, komeza witegereze ubuziranenge nubuzima bwacyo. Kugirango ugumane urwego rwo hejuru rwubudahemuka, ntugomba kugurisha ibicuruzwa byarangiye. Amaherezo, igitekerezo cyabakiriya ni ingenzi kuri wewe. Niba ugurisha sosiso na foromaje nkigice cyububiko bwa francise, ugomba rero kwitondera guhangana nubushobozi bwimpapuro. Witondere abo muhanganye kugirango batsinde amarushanwa.

Tugomba kwiga imbaraga zabo n'intege nke zabo. Ni nako bigenda kuri sosiyete yawe. Nkigice cyububiko bwibiribwa francise, ugomba kumva neza amahirwe ushobora gukoresha ningaruka ushobora guhura nazo. Noneho urashobora kubahagarika mugihe kandi byiza. Niba uri foromaje na sausage iduka francise, iraguha ubuhanga bukomeye bwo guhangana. Urashobora kwitegereza kubibona biturutse kuri francisor usaba ubufasha. Uhagarariye ikirango ahora yiteguye kuguha inama zumwuga.

Afite inyungu zumvikana kumuntu kugushaka kubona ibisubizo bitangaje no kongera amafaranga yawe hamwe na francise. Urwego rwo hejuru rwinjiza rutanga kwishyura inshingano ntakibazo. Hamwe no kwiyemeza leta, ugomba no gutanga imisanzu muri francisor. N'ubundi kandi, wamugurije francise kuri frankfurter kandi ukora nk'umuntu ukwirakwiza wenyine. Nkumukwirakwiza, franchisee igomba gutanga premium. Aya mafaranga aratandukanye kandi biterwa nibisabwa na francise. Shaka amasezerano meza ukurikije francise yawe muganira neza.

Urashobora gufata izindi nshingano zose kugirango umubare wintererano utaba mwinshi. Niba ugurisha ifunguro rya depot francise, noneho ufite ibyiza byose byo guhatanira ukeneye. Gerageza kubikoresha kuri byinshi kugirango utinjira mubihe bitoroshye.