Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imashini yikawa francise izakoreshwa muburyo buhoraho, hamwe nicyerekezo gihora gitera abakiriya kumva neza. Inyungu zingirakamaro zo gukoresha imashini yikawa izashishikariza abakiriya kuzamura akarere kubwinyungu zibarwa. Ubufaransa bukoreshwa imashini yikawa bwatangiye gukoreshwa kwisi yose, aho icyerekezo kizahora gikenewe. Hamwe nuguhitamo uwabikoze, bizashoboka gusubiramo urutonde rwibicuruzwa kurubuga rwihariye bizorohereza gushakisha uwabitanze. Niba ubonye nyir'igitekerezo cyateguwe kuri francise, noneho ugomba kubona amakuru arambuye aboneka kurubuga rwabakora hamwe namakuru yose yamakuru. Mu gihe cy'imishyikirano, bizamenyekana niba hazabaho ubufatanye hagati y'amashyaka n'inyungu zikurikira.

Hamwe no gutegura amasezerano, umukiriya azahabwa uruhushya rwo gukoresha umushinga wimashini yikawa kugirango ateze imbere ubucuruzi bwe bwite. Niba ukeneye kunguka ubumenyi bwinshi, abahanga mubakora bazagufasha kuzamura ubumenyi bwawe bwo kwamamaza no kwamamaza byihuse binyuze mumahugurwa ateganijwe n'amahugurwa. Abakiriya bazamura francise yaguzwe kumashini yikawa mumushinga wakozwe, ikuraho ingaruka zitandukanye. Gutezimbere igitekerezo cyingamba zirimo inzira yanditse isobanura neza intambwe zose zikurikira. Ningomba kuvuga ko ikiguzi cyo kugura francise kumashini yikawa cyagenwe mumyaka myinshi ishize mugihe ibicuruzwa bizwi byatangiye guha amahirwe andi masosiyete yo guteza imbere ubucuruzi bumaze gushingwa, kandi ntibatangire akazi kabo guhera. Iyo ikirango gikunzwe cyane, nigiciro gihenze cya franchise kumashini yikawa, igomba gukoreshwa nkuko byateganijwe. Inyungu, intsinzi, nibyifuzwa bizakuzaho niba ukurikije ibyifuzo byose nibikorwa byuwakoze ingamba, bizerekanwa kumugereka kumurimo wuwahawe.

Nibyiza cyane gukora ubucuruzi hamwe ninkunga ihoraho itangwa na francise. Niba ufite ikibazo kijyanye nigitekerezo cyawe cyubucuruzi butari bwo, ugomba kugisha inama impuguke zabakora kugirango zigufashe vuba. Mugura francise yateye imbere kumashini yikawa kubucuruzi bwawe, uzashobora gushiraho ubufatanye mubucuruzi kurwego mpuzamahanga.