Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwibikoresho byo murugo ni umushinga wubucuruzi ushobora guteza akaga kubera urwego rwo hejuru rwamarushanwa. Ariko, kubera ko ukora kuri francise, ufite amahirwe yose yo kugera kubisubizo byingenzi muguhangana nabatavuga rumwe nawe. Ubufaransa bwawe buzashimwa nabaguzi; kubwibyo, iduka rizitabwaho bikwiye. Ugomba guhita ukomeza urwego rwo hejuru rwa serivisi kugirango abaguzi badatenguha bakagaruka. Ububiko bwawe nabwo buzabarwa niba ibikoresho byo murugo ugurisha biri murwego rwohejuru. Nibyo, francise izafasha nibi.

Nyuma ya byose, uzabona ibicuruzwa byujuje ubuziranenge biva muri francisors. Ariko urashobora no kumvikana kubiciro bikunzwe. Ibikoresho byo murugo mububiko bigomba kugurishwa hubahirijwe byuzuye amategeko yubucuruzi wakiriye nabahagarariye francise. Byongeye kandi, urwego rwumutekano rugomba kuba rwinshi, kubera ko ubitse kandi ukagurisha ibicuruzwa bihenze cyane.

Hindura neza ububiko bwawe kugirango ibikoresho byo murugo bibitswe neza bishoboka kandi ntutakaze ibikoresho byinshi mukubungabunga. Nyuma ya byose, mububiko bwa francise, ntibishoboka kubika ibarura ryose mububiko. Bizakenerwa uko byagenda kose, bivuze ko bikwiye kwitabwaho muburyo bwiza. Gukorana na francise kububiko bwibikoresho byo munzu nabyo bisobanura ko bikenewe kugera neza kubateze amatwi. Ihitamo ryubwenge cyane ni uguhuza nibice bitandukanye byibiciro. Ubu buryo uzashobora kugera kubantu bose bateganijwe kandi ntusige umuguzi numwe udakwiye.

Ugomba gufata amasoko aturanye ukoresheje francising iduka ryibikoresho byo murugo. Aha niho umushinga wubucuruzi wateguwe neza wakiriye na francisor uzafasha. Kugurisha amatangazo yawe ukoresheje imbuga nkoranyambaga, itangazamakuru, televiziyo, na interineti. Tangiza iyamamaza rigamije kwemeza ko francise kububiko bwimyenda yo murugo ifite icyifuzo gihoraho. Mubyukuri, interineti ntabwo akenshi ari abakene bashobora kuba bashishikajwe nibikoresho byo murugo bakaza mububiko bwawe. Kandi francise izatanga igishushanyo mbonera cyiza muburyo bwa societe.