Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amaduka yububiko bwibiryo bigomba gushyirwa mubikorwa kandi nta makosa. Niba ukorana na francise, ugomba kwibuka neza ko ari ngombwa kubahiriza indangamuntu yisosiyete kububiko, bishyirwa mubikorwa hakurikijwe francise, indangamuntu yisosiyete irashobora kuba mugushushanya ibibanza, kimwe no muri imyambarire y'abakozi. Byongeye kandi, igishushanyo, imbere ninyuma, bigomba kwitabwaho bikwiye kugirango bidatandukana nicyitegererezo cyambere. Niba ushimishijwe nububiko uzagurishamo ibicuruzwa bikarishye, noneho franchise izagufasha kongera umubare winjiza ingengo yimari nyuma yo gutangira umushinga. Ibi bizabaho bitewe nuko uzaba udakoresha gusa ikirango kizwi cyane cyubucuruzi, ariko kandi nubuhanga bwose butanga mubikoresho. Abakora ibiryo bakeneye gukora neza imirimo yo mu biro, kubwibyo, iduka rigomba guha abakozi bo mu rwego rwo hejuru gusa.

Ni ngombwa bidasanzwe kubahiriza amategeko n'amabwiriza mbwirizamuco mugihe ukorana na francise. Byongeye kandi, uzakenera kuzirikana ko abitwa abaguzi b'amayobera bashobora kugenzura byoroshye francise kumaduka atetse. Uyu ni umuntu winjiye mukiriya, yinjira mubutaka bwububiko bwawe kandi agasuzuma serivisi, ndetse nubwiza bwibicuruzwa. Kugurisha francise nigikorwa gisanzwe, bigatuma inzira igorana gato.

Abatunganya ibicuruzwa bagurisha ibicuruzwa byabo mububiko bwihariye, kubwibyo, francise igomba guhangana nabakora ibicuruzwa byaho. Kugirango ubone intsinzi idasanzwe muriyi ntambara, ugomba gukoresha tekinoroji yo murwego rwohejuru, ubumenyi-buryo, gahunda yubucuruzi ibishoboye nibindi byiza ubona muguhuza na francise kububiko. Nibikorwa bisanzwe bisaba kwitabwaho bidasanzwe. Ubucuruzi ubwo aribwo bwose bugomba gukorwa hubahirijwe amabwiriza ya leta, harimo iyo akorana na francise. Amaduka yawe atunganya ibiryo akeneye gukurura umubare munini wabakiriya. Kubwibyo, ugomba gushyira mubikorwa ubukangurambaga bwamamaza ukurikije amabwiriza.

Ibipimo ngenderwaho uzabihabwa na francisor kandi uzashobora kubikoresha kubwinyungu zubucuruzi bwawe. Korana na francise kumaduka yimigati hanyuma ubone urwego rwo hejuru rwinjiza, bizakenera rwose kugabanwa hagati yawe nuhagarariye ikirango. Buri gihe francisor yitezeho ubwoko butandukanye bwimisoro kuri buri kwezi. Noneho, niba ugurisha francise kumaduka yimigati, noneho ugomba kuzirikana ko uzakuramo kugeza 9% buri kwezi.

Ibirungo hamwe nabatekera amaduka francise iguha uburyo bwiza bwo gushyira mubikorwa umushinga wawe. Kugirango ubigereho, kurikiza byimazeyo ayo mabwiriza nubuziranenge ugomba kwemeranya mbere na francisor. Ibibazo byanze bikunze mugihe ukora francise, ariko biroroshye cyane kubitsinda kuruta iyo wafunguye iduka wenyine. Ukoresheje francise, urashobora kujyana ibiryo hamwe nabotsa imigati kurwego rushya, ukabaha ibyo bakeneye byose mubikorwa byabo byumwuga, bityo ukongerera ubutware, ukarenga abanywanyi, kandi ugashimangira umwanya wawe nkumuyobozi wisoko ridashidikanywaho kandi ridashidikanywaho. Shyira mubikorwa francise muburyo ububiko bwawe butarangirana nabakiriya. Niba ukorana nabashinzwe guteka hamwe nabatekera francise, noneho ubahe ibyo bashaka byose, kubwibyo amabwiriza yabo, wibuke no kubahiriza imyambarire.

Niba uhisemo gufatanya nabashinzwe ibiryo, noneho umwuga wabigize umwuga uzagufasha. Abatetsi b'imigati nabo barishimye kuko iyo baza aho uri, barashobora kugura ibikoresho nibicuruzwa bikenewe ukurikije ibikorwa byabo. Ufite urutonde rwose rwibikoresho byihariye, bifatika ufite. Kubishyira mubikorwa kubyo bagenewe, ugera ku ntego yawe, bityo, ntukirengagize gushakisha no kwiga amakuru afatika kugirango witegure ukurikije ibihe byose. Niba uhisemo gukora francise yububiko, urasaba rero guhitamo aho ukwiye kugurisha hanyuma ukabikora muburyo bwo kwinjiza neza kandi urwego rusabwa. Kugirango ubikore, ugomba gusobanura neza intego yabateze amatwi. Mubyongeyeho, guhitamo ahacururizwa ni ngombwa bidasanzwe kuburyo udafite ikibazo cyabakiriya mugihe kizaza.

Nibyingenzi guhura nabaguzi hafi bishoboka kugirango tubone inyungu zo guhatanira gutsinda no gutsinda mukurwanya. Buri gihe kora ukurikije uko ibintu bimeze ubu ku isoko rya kondete. Ntuzigere wirengagiza kwiga amakuru agezweho: ibikorwa byo mu biro bigomba gukorwa bishingiye kuri byo kugirango wirinde ingorane mu gihe kizaza, kandi francise ikorana na gahunda ntarengwa. Amaduka akora nkisaha, niba wibuka kandi ugakurikiza ibipimo: ikintu cyigenga cyigenga muriki kibazo gitakaza muri byose. Biterwa ninkunga itangwa na francisor nigiciro gito. Koresha kugeza kuri byinshi, hanyuma wijejwe gutsinda no kwisanzura mugusohoza inshingano.Ubucuruzi bwibiryo hamwe nabatekera francise biguha uburyo bwiza bwo gushyira mubikorwa umushinga wawe wubucuruzi.

Kugirango ubigereho, kurikiza byimazeyo ayo mabwiriza nubuziranenge ugomba kwemeranya mbere na francisor. Ibibazo byanze bikunze mugihe ukora francise, ariko biroroshye cyane kubitsinda kuruta iyo wafunguye iduka wenyine. Ukoresheje francise, urashobora kujyana ibiryo hamwe nabotsa imigati kurwego rushya, ukabaha ibyo bakeneye byose mubikorwa byabo byumwuga, bityo ukongerera ubutware, ukarenga abanywanyi, kandi ugashimangira umwanya wawe nkumuyobozi wisoko ridashidikanywaho kandi ridashidikanywaho. Shyira mubikorwa francise muburyo ububiko bwawe butarangirana nabakiriya. Niba ukorana nabashinzwe guteka hamwe nabatekera francise, noneho ubahe ibyo bashaka byose, kubwibyo amabwiriza yabo, wibuke no kubahiriza imyambarire. Niba uhisemo gufatanya nabashinzwe ibiryo, noneho umwuga wabigize umwuga uzagufasha. Abatetsi b'imigati nabo barishimye kuko iyo baza aho uri, barashobora kugura ibikoresho nibicuruzwa bikenewe ukurikije ibikorwa byabo.

Ufite urutonde rwose rwibikoresho byihariye, bifatika ufite. Kubishyira mubikorwa kubyo bagenewe, ugera ku ntego yawe, bityo, ntukirengagize gushakisha no kwiga amakuru afatika kugirango witegure ukurikije ibihe byose. Niba uhisemo gukora francise yububiko, urasaba rero guhitamo aho ukwiye kugurisha hanyuma ukabikora muburyo bwo kwinjiza neza kandi urwego rusabwa. Kugirango ubikore, ugomba gusobanura neza intego yabateze amatwi. Mubyongeyeho, guhitamo ahacururizwa ni ngombwa bidasanzwe kuburyo udafite ikibazo cyabakiriya mugihe kizaza. Nibyingenzi guhura nabaguzi hafi bishoboka kugirango tubone inyungu zo guhatanira gutsinda no gutsinda mukurwanya. Buri gihe kora ukurikije uko ibintu bimeze ubu ku isoko rya kondete.

Ntuzigere wirengagiza kwiga amakuru agezweho: ibikorwa byo mu biro bigomba gukorwa bishingiye kuri byo kugirango wirinde ingorane mu gihe kizaza, kandi francise ikorana na gahunda ntarengwa. Amaduka akora nkisaha, niba wibuka kandi ugakurikiza ibipimo: ikintu cyigenga cyigenga muriki kibazo gitakaza muri byose. Biterwa ninkunga itangwa na francisor nigiciro gito. Koresha kugeza kuri byinshi, hanyuma wijejwe gutsinda nubwisanzure mugusohoza inshingano.