Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwububiko bwihuta nubwoko bwimishinga yubucuruzi mugushyira mubikorwa ukeneye gusobanukirwa neza nibyo uharanira. Kuba hari gahunda yamaze gutegurwa byerekana ko witeguye neza kurangiza imirimo yo mu biro. Mugihe ushyira mubikorwa francise, shyira amafaranga yihariye. Ariko, francise kububiko bwibikoresho bizatanga byanze bikunze kubera ko ufite urutonde rwibikoresho bigezweho ufite. Amakuru yose yakiriwe na francisor agomba kwigwa neza no kwitabwaho, kandi akanakoreshwa kubwinyungu zumushinga wubucuruzi. Korana na francise iduka ryihuta kugirango ugire amahirwe menshi kandi akomeye kurushanwa.

Ubwa mbere, uzaba ushyira mubikorwa ibikorwa bifite ireme ryiza kandi ryamamajwe neza. Bizakurura abakiriya bonyine. Kemura ibyuma byawe kurwego rwo hejuru rwubuziranenge, ujyana ububiko bwawe kurwego rushya. Ubufaransa buzagufasha guhangana ningorane zose. Urashobora kubitsinda byoroshye ukoresheje uburambe bwa rwiyemezamirimo wateye imbere. Azagabana amakuru yose aboneka, ikoranabuhanga, kumenya-uko, ndetse n'uburambe. Ibi byose abikora abikesheje ibyiringiro byumuntu ku ntsinzi ya francise yawe kumaduka yihuta.

Nyuma ya byose, yakira ijanisha ryamafaranga yakiriwe mugihe cyibikorwa byawe. Byongeye kandi, iyi ijanisha rirashobora gutandukana kandi rikagera kuri 9% yubucuruzi bwa buri kwezi washoboye kubona.

Kwizirika mububiko bwa franchise bizitabwaho bikwiye, kandi mugihe uhuye nabaguzi, urashobora kugera kurwego rwo hejuru rwa serivisi. Ibi byose bizaterwa nuko uzashyira mubikorwa ibikorwa byuzuye ukurikije amategeko yubucuruzi yatanzwe. Ufite kandi amahirwe akomeye yo gukorera abakiriya bawe muburyo ntawundi munywanyi ushobora. Nyuma ya byose, francise yihuta izashyira ibikoresho byujuje ubuziranenge. Kwizirika bizakenera kwitabwaho bikwiye, kandi ububiko bwawe bwubufaransa buzatanga amakuru yose ajyanye. Bizashoboka gukoresha amakuru asabwa kandi byoroshye gutsinda.

Gukora neza francise yihuta bizaguha ubushobozi bwo gutanga serivise nziza mugihe ukora bike birenze ibyo uhanganye nabo. Kurugero, usibye gucuruza ibicuruzwa mububiko bwa francise, urashobora kandi gukora installation kubiciro byiza cyane cyangwa ugashyiramo serivisi zawe mugiciro cyanyuma. Ibyo, nkuko byari bimeze, bitera abakiriya gusaba gusaba kugura ibicuruzwa bifatanije na serivisi.

Amashanyarazi muri Iraki akora neza cyane, ariko, iki gihugu gikunze kurangwa n’ibyago byinshi. Vuba aha, ibintu byifashe neza kandi urashobora gushora imari mugura francise muburyo bwiza. Ugomba kumvikana mbere nisosiyete yiteguye gushyira ikoranabuhanga ryayo nibiranga. Ubufaransa bwiza ntibushobora gukorwa muri Iraki gusa ahubwo no mubindi bihugu. Ubu bucuruzi bwunguka cyane kandi buragufasha kongera cyane umubare winjiza ingengo yimari ukimara kuyitangira. Nyuma ya byose, mubyukuri ntacyo ukoresha mugutezimbere ishusho yawe nibirango.

Iraki, kimwe n'ibindi bihugu byo mu burasirazuba bwo hagati, ifite ibiyiranga kandi igomba kwitabwaho kugira ngo francise ikore neza. Nyuma ya byose, ibyiza kandi byiza wujuje ibi bisabwa byimikoranire, nibyiza franchise izakora. Abanyayiraki bishimira abayituye kandi bakoresha francises kubushake.

Ikintu cyingenzi kugirango umuntu abone francise muri Iraki ni amafaranga agomba kwishyurwa ashyigikira francisor. Aya mafaranga yishyurwa mugihe cyambere mugihe utangiye umushinga. Ubufaransa muri Iraki bushobora gutanga amafaranga 9, 10, cyangwa 11 ku ijana, abarwa uhereye kumafaranga wishyuye mugihe utangiye umushinga. Ubufaransa muri Iraki bushobora kandi gutanga uburyo bushoboka bwo gukuramo ijanisha runaka kumatangazo, iyo francisor ikora wenyine. Mubyongeyeho, wishyura kandi amafaranga runaka, yitwa royalties, yoherezwa buri kwezi kuri konti ya francisor yawe. Mugihe utezimbere francise muri Iraki, ugomba kwiga isoko no kumva ubwoko bwibikorwa bitanga icyizere.

Ndetse no muri Iraki, francises zimwe ntizishobora gukora kuko zidahuye neza nakarere.

Ubufaransa muri Cherkasy bukora neza kandi neza butanga ingamba zo gupiganwa zikoreshwa. Ingamba nkizo zirashobora gushirwaho mubufatanye na francisor. Gura francise ijyanye nibidukikije ukeneye gukorana nabyo. Agahimbazamusyi karashobora gucungwa muguhuza abahagarariye ibirango, bayobowe namabwiriza ubakiriye nyuma yamasezerano. Na none, niba uri umufatanyabikorwa wihariye, ugomba rero gutanga umusanzu runaka mubirango bimaze gutangira, mugitangira ibikorwa. Iyi ntererano yitwa icyarimwe kandi ikorwa muburyo bugera kuri 11% byamafaranga ukoresha mugihe utangiye umushinga wawe.

Agahimbazamusyi muri Cherkasy gakora neza, hubahirijwe amahame yose y’amategeko yanditswe mu itegeko nshinga ryaho.

Cherkasy ni ahantu hazwi cyane mu bucuruzi, kandi ba mukerarugendo bamwe na bamwe basura uyu mujyi. Niyo mpamvu franchise muri Cherkasy ifite amahirwe yose yo gutsinda. Byongeye kandi, ugomba gusabana nabenegihugu ubaha serivisi cyangwa ibicuruzwa ugurisha. Uburenganzira muri Cherkasy butuma ubuhanga bukurura abakiriya, ukoresheje ikirango kizwi cyane mukorana. Mugihe utezimbere francise mukarere, ugomba kuzirikana ko iki gikorwa cyabanditsi kigomba gukorwa hubahirijwe amategeko yose wakiriye na francisor. Ubufaransa muri kariya gace buhinduka umushinga ufasha, mugihe cyo gukora udafite ingorane namba, gusa kuberako ushobora kwitegura mbere.

Nibyo, birakenewe gukora analyse yambere kugirango amahirwe yose ningaruka zose za francise bisobanuke, kandi birashoboka gukorana nabo. Teza imbere uburenganzira mumujyi wigarurira iri soko ryiza mbere yuko abanywanyi bawe babikora mbere yawe.

Ububiko bwihuse nibikoresho byububiko mugihe cyo kubishyira mubikorwa birashobora guhinduka umushinga wubucuruzi ufite akamaro kandi wunguka. Nubwo bimeze bityo ariko, kugirango wirinde ingorane nyuma, ni ngombwa gukora imyiteguro myiza ibanza. Niba ukora muburyo bwa francise, ugomba gukora impapuro zujuje ubuziranenge, uharanira kugera kubisubizo bitangaje, noneho urashobora gutsinda wizeye amarushanwa. Iyo ukorana na francise, ububiko bwawe bufite amahirwe yose yo gutsinda mumarushanwa. Mu guhangana nabahanganye, uzaba umuyobozi wuzuye, utanga inyungu zikomeye kandi zikomeye. Kora neza, ukore mububiko bwibikoresho byubahiriza byuzuye ibikoresho bya franchise.

Kwigana amabwiriza no gukurikiza amategeko byemeza ko ushoboye guhangana nimpapuro zose. Ugomba kuba umuyobozi wisoko kugirango wihe inyungu nziza zo guhatanira. Noneho ibintu byose bizakubera, urashobora kongera ingano yinyemezabwishyu. Niba ugurisha byihuta nibikoresho, noneho hagomba kwitonderwa bidasanzwe kubishushanyo mbonera. Ubufaransa bugufasha guhangana niki gikorwa. Nyuma ya byose, wakiriye kode yo gushushanya ufite. Urashobora kandi kwitegereza kwakira code yimyambarire kandi abakozi bawe bazaba bambaye imyenda idasanzwe.

Hamwe nimikorere ishoboye yihuta nibikoresho byamaduka franchise, amahirwe yo gutsinda guhangana kurushanwa aratera imbere cyane, ariko birashyushye. Ubwanyuma, abo bahanganye ntibashobora kwifuza kukwemerera kubushake imyanya yabo imaze igihe kinini. Amaherezo, bakira inyungu muri bo, bityo, ntibashobora gushaka kureka umutungo wakiriwe. Ugomba kugabura imigezi ubwawe kugirango ushigikire ububiko bwawe, aho ugurisha byihuta nibindi bikoresho. Kugira francise bigufasha guhangana niki gikorwa kitoroshye. Wakira umubare munini wibyiza byingenzi bitanga amahirwe yiganje.

Mu rugamba rwo guhatana, ugomba kuba umuyobozi wuzuye kandi utavuguruzwa. Icyo gihe gusa uratsinda mugihe kirekire. Shyira mu bikorwa imirimo yose washyizweho hamwe na gahunda ntarengwa yo gutsinda guhangana nabanywanyi. Mugukorana nibikoresho byububiko nibikoresho byububiko, uzaba umuyobozi utavuguruzwa. Umwanya wawe ku isoko ugomba kuba ufite umutekano kandi ugomba gukoresha aya mahirwe. Ntuzigere utakaza imyanya iyoboye abanywanyi, kuko biragoye kubagaruka kuruta kubungabunga muri iki gihe. Mugihe cyigihe cya francise, ububiko bwawe bwihuta bushobora guhura nibibazo.

Ariko, urashobora kubitsinda byoroshye ukoresheje igikoresho cyiza.