Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwibikoresho byo mu nzu bifite icyerekezo gisabwa, haba muri ba rwiyemezamirimo bakora imishinga mito n'iciriritse, n'ibikorwa binini. Ububiko bwibikoresho byo mu nzu bwatangiye kuzana inyungu zikomeye, bubemerera kwishyura mugihe gito nyuma yikiguzi cyo gushinga isosiyete. Muri francise hamwe nububiko bwibikoresho, abakiriya barashobora kubona ibihimbano binini kurubuga rwihariye hamwe nimbaga yinganda zitandukanye. Kugirango ukomeze imiterere-yinyandiko nziza kandi nziza, ugomba gukoresha inama zinzobere zabakora, aho usize ibyo wahisemo. Amasezerano yashyizweho umukono hagati y’abayagiranye atanga uburenganzira bwo gukoresha ikirango cyamamajwe, hubahirijwe byuzuye ibipimo ngenderwaho byose bivugwa mu masezerano yo kwiteza imbere no gutanga umusaruro. Ubufaransa, ukurikije uburyo bwibiciro byabwo, ahanini bugizwe nibiciro byatanzwe, kandi ikirango cyamamajwe kandi gikunzwe ntigisigara kuruhande.

Niba ibibazo bya gahunda itandukanye cyane bivutse kubyerekeranye na salon ibikoresho byo muri salon, noneho ugomba guhita uganira nuwabihimbye ugakemura iki kibazo. Ku rugero rukwiye, icyemezo cyo kugura ibikoresho byo mu nzu ibikoresho byo mu nzu nuburyo bwiza kandi butangaje bwo guteza imbere ubucuruzi bwawe muburyo bukwiye.

Ububiko bwibikoresho byo kumurongo francise isanga ikoreshwa ryinshi kumasoko yo kugurisha, mubakiriya bashaka gutangira umushinga wabo. Ububiko bwo kumurongo hamwe nibikoresho bya francise byashyizwe mubikorwa mugari, kimwe no kugera kurwego mpuzamahanga. Ubufaransa hamwe nububiko bwa interineti ukoresheje ibikoresho byo mu nzu urashobora kubisanga kumurongo hamwe nabakora ibicuruzwa byinshi byibitekerezo byubucuruzi. Nyuma yo guhitamo ibikoresho ushaka kugura, ugomba gutangira imishyikirano yerekeye gusinya amasezerano, nyuma yo kurangiza neza, urashobora kujya mubikorwa byabakozi. Kubindi bumenyi byingirakamaro, ugomba gufata amahugurwa kubuhanga bwabatanga isoko, agufasha muburyo bwihuse bwo kumenya amakuru yingenzi yubucuruzi bwibikoresho byo kwamamaza, kwamamaza, no kwamamaza. Ubufaransa bugurwa kubiciro byose, ariko ikintu cyingenzi nukwamamara kwikirango, byatwaye imyaka myinshi yo kubaka.

Niba ufite ikibazo, ugomba guhita ubaza abahagarariye nyiri ibitekerezo kugirango bagufashe, bagufasha kubona inzira nziza. Igisubizo cyiza cyane nukugura francise iduka kumurongo hamwe nu rwego mpuzamahanga.