Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bugurisha foromaje buzuzuza byimazeyo inshingano zose zakozwe mugihe rwiyemezamirimo abikora azakurikiza byimazeyo amabwiriza yavuzwe mumasezerano na francisor. Muri rusange, ukora kuri francise, usanzwe ufite umutwe utangiye kurenza abanywanyi bawe. Iyi nyungu kubarwanya igomba gukoreshwa kurenza urugero. Shyira mubikorwa bya foromaje hanyuma ujyane ububiko bwawe murwego rushya rwumwuga. Tanga abayobozi bawe bayobora urwego rwo hejuru rwo kugaragara mugihe ushakisha amakuru agezweho. Imibare yose igomba gutangwa muburyo bwibishushanyo nigishushanyo kugirango hafatwe ibyemezo byubuyobozi neza.

Niba ukora muri foromaje ukayigurisha mububiko, noneho franchise izafasha kuzuza assortment. Amaduka yawe ya foromaje azarangwa numubare munini wubwoko, bivuze ko abakiriya benshi bazemera cyane kuvugana nawe. Hitaweho cyane cyane kuri foromaje murwego rwa francise kuva iduka rifungura neza kugirango habeho ibicuruzwa nkibi kubakiriya babikemuye.

Gukorana na foromaje ya francise bisaba buri kwezi. Imwe murimwe ni amafaranga yubukode, kandi umubare wabo urashobora gutandukana kandi ukagera kuri 3% yinjiza buri kwezi. Mubyongeyeho, niba ukoresha francise kumaduka ya foromaje, birashobora kuba inshingano zawe gutanga umusanzu wo kwamamaza kwisi yose. Hirya no hino ku isi, abafaransa bazamamaza ibicuruzwa byabo kugirango bakurure francisees nshya. Foromaje mububiko bwa francise igomba kwitabwaho byumwihariko, harimo nububiko bwayo. Ntugomba kugurisha foromaje yarangiye, kuko ibi bishobora kuvamo ingaruka zikomeye kubisosiyete.

Nyuma ya byose, ishusho nigihombo cyicyubahiro nicyo gikomeye kandi cyangiza cyane bije yawe. Kora byinshi kubakiriya bawe mugurisha foromaje ya francise. Ntabwo rwose bazishimira uburyo bwawe kandi babe abakiriya basanzwe.