Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwimyenda yimyenda nubucuruzi bushobora kubyara inyungu aho ukeneye kuzirikana ko urimo gufata inshingano runaka. Ubwa mbere, mugihe ukorana na francise, ugomba kwishyura umubare runaka nkumusanzu wamafaranga umaze gutangira. Byongeye, mugihe ukorana na francise kububiko, uzishyura kandi ibyiciro 2 bitandukanye buri kwezi. Icya mbere muribi bikorwa kugirango ibikorwa byamamaza bibe murwego rwisi. Iya kabiri ni iyo francisor yakira amafaranga yinjiza. Niba ushishikajwe nububiko uzagurisha imyenda, noneho francise izaba amahitamo meza kuri wewe.

Nyuma ya byose, urashobora kubona hafi yawe ikirango kizwi, ukora mu izina ryacyo, urashobora kugera kubisubizo bitangaje mumarushanwa.

Imyenda igomba kwitabwaho neza mububiko bwa francised. Nyuma ya byose, ubwiza bwibicuruzwa bugira ingaruka kuburyo butaziguye kurwego rwubudahemuka bwabaguzi bawe. Gukorana na francise kububiko bwimyenda birateganya kandi inshingano zitandukanye ziteganijwe mumasezerano. Usibye inshingano zo gutanga imisanzu buri kwezi, uzakenera kugura imyenda muri francisor. Ububiko bwawe bwubufaransa buzashobora gukurura abakiriya benshi mugihe ufite ikirango kizwi cyane. Niba wahisemo ububiko bwimyenda francise idakunzwe mumujyi wawe, igomba kugira izindi nyungu.

Kurugero, bigomba kuba ibicuruzwa byiza cyane kandi bihendutse. Nyuma ya byose, francise kububiko bwimyenda ifatwa hagamijwe gukoresha ikirango kizwi, kandi niba kitazwi, ugomba kwishyura amafaranga yo kwamamaza.

Imyenda nibikoresho byububiko francise iguha ibyuzuye byuzuye murwego rwo hejuru kubyo usabwa byihutirwa. Ufite urutonde rwuzuye rwibintu nibikoresho bifatika, gusa ubikoresheje kubyo bagenewe, urashobora kugera kubisubizo bitangaje kandi bifite ireme. Kora kuri francise ubishoboye, bivuze, udakoze amakosa yibintu byingenzi. Noneho ntabwo ufite ibibazo bitavogerwa kandi uyobora isoko. Witondere ububiko bwawe kandi ucunge francise yawe muburyo butanga inyungu zingenzi cyane. Mu rugamba rwo guhatana, uzaba umuyobozi wuzuye, nkuko iduka rigeze aharindimuka.

Witondere buri gihe umushinga wawe wubufaransa, imikoranire na francise, noneho ufite amahirwe yose yo kugurisha ibicuruzwa byiza byishimira urwego rwo hejuru rusabwa. Niba warafunguye ububiko bwimyenda, menya neza ko ufite intera ndende. Yabaye imwe mu nyungu zinyongera zo guhatanira. Iyi mikorere irashobora gukoreshwa mugukurura umubare munini wabaguzi. Tanga umwenda nibindi bikoresho mububiko bwa franchise witonze ukeneye. Iragufasha gukora neza imirimo yuburyo ubwo aribwo bwose kandi ukayirangiza nta ngorane. Imyenda n'ibikoresho biri mububiko bwa franchise bigomba gukorwa mubuhanga kandi mubuhanga.

Ntukibeshye hanyuma ufite amahirwe yose yo gutsinda wizeye guhangana guhangana. Gukoresha amahirwe bituma byoroshye guhangana ningorane zikomeye. Ukeneye gusa kumenya ibyiza nibibi byumushinga wawe wubucuruzi. Niba ukorana nabaguzi mububiko bwimyenda nibindi bikoresho, ubakorere ubupfura bushoboka. Ubwanyuma, franchise itanga urwego rwo hejuru rwa serivisi. Ibi nibyo abakiriya bawe bagutezeho. Ugomba gushimisha byinshi bishoboka, usize ibitekerezo byawe wenyine.

Erega burya, ntibihagije gukurura abaguzi hifashishijwe imyenda nibikoresho byububiko franchise. Bakeneye kandi guhabwa serivisi kuburyo batitotombera ubuziranenge. Noneho barongera bakugana, bakagira ikintu ndetse bakanazana abakiriya bashya. Urashobora kandi kwitega kwakira amahitamo nkabakiriya basanzwe, aba bantu bakoresha serivise ziduka ryimyenda kumurongo uhoraho. Koresha ibyiza byose biboneka kurushanwa kurwego rwo hejuru, noneho uzatsinda. Ntugomba kwirengagiza imirimo yububiko iriho, birakenewe ko ubikora neza, ubigiranye ubwitonzi urwego rukwiye rwo kwibandaho. Mugihe cyo gukora imirimo yo mu biro, burigihe ukore neza.

Kugira amakuru agezweho atanga amahirwe yo gusubiza vuba ikibazo icyo aricyo cyose. Igikoresho cyateguwe neza hamwe nibikoresho byububiko byateguwe byuzuye bijyanye na francise. Ireba igishushanyo mbonera cyimyambaro y abakozi.