Inzoga ya byeri ni umushinga wubucuruzi ufite akamaro, niba ubishyize mubikorwa neza nkuko amategeko abiteganya, ntakibazo kizabaho. Kugirango ukore ibi, ugomba kwitegura neza, gukora ingamba zibanza. Ishyirwa mu bikorwa ryumushinga wubucuruzi bwubufaransa hubahirijwe byuzuye amabwiriza nigipimo cyateganijwe bitanga inyungu zingenzi zigomba gukoreshwa nurwego ntarengwa rwo gukora neza. Ufite amahirwe yose yo gutsinda inzitizi zose z'abatavuga rumwe nawe. Ufite ubushobozi bwawe ikirango cyiza-cyiza hamwe nurwego rwohejuru ruzwi cyane rwo gukundwa, tekinoloji ishimishije kandi mishya, idasanzwe rwose kandi ntagereranywa-uburyo. Mugukurikiza ibyo byose, uremeza kuganza burundu kurwego urwo arirwo rwose ruhatana.

Kora franchise ubishoboye, mugihe wirinze amakosa ya gahunda yingenzi. Ibi biguha amahirwe yo gutsinda ibizamini byose hamwe namabara aguruka. Ntabwo uzasuzumwa na leta gusa ahubwo uzasuzumwa na francisor kumuntu. Nyuma ya byose, ashishikajwe no kugera ku bisubizo bitangaje no kugera ku ntsinzi. Niba uri umucuruzi winzoga, ugomba kubahiriza amategeko ya leta. Niba ugurisha ibinyobwa bisindisha nyuma yigihe runaka cyumunsi, urashobora kubona amande menshi. Byongeye kandi, abantu bamwe batarageza ku myaka y'ubukure ntibashobora kuba abakiriya bawe.

Mugihe ukora francise, ugomba gusuzuma ibyangombwa mbere yo kugurisha. Mu bihugu bimwe, byeri ntabwo ifatwa nkibinyobwa bisindisha, ishyirwa mubicuruzwa bisanzwe. Gukemura ikibazo cya francise, ugomba kwiga cyane cyane ibintu byose byakarere ugomba guhuza. Ibi bitanga inyungu zingenzi, kandi urashobora gukora wizeye kandi ukirinda amakosa.

Mu rwego rwo gushyira mu bikorwa inzoga franchise, ugomba kwishyura premium. Icya mbere muri byo cyitwa kwishyurwa rimwe. Bikorwa bimaze gutangira umushinga wubucuruzi. Ijanisha ryamafaranga uteganya gushora irabaze kugirango umenye umusanzu umwe. Ukurikije amategeko yose, iri hagati ya 9 na 11 kugeza ku ijana byamafaranga yose. Mubyukuri, urashobora kuganira na francisor kugirango utezimbere imikoranire.

Iyo imishyikirano, urashobora guhuza amasezerano yose yagezweho murwego rwinyandiko yumutwe. Iragufasha mugihe kizaza kugirango mugihe habaye impaka ushobora kubikemura byoroshye. Ubufaransa ni ubwoko bwubukode bwikirango. Hamwe nigice kimwe, ukora intambwe imwe yambere, wishyura amafaranga kuri francisor buri kwezi. Kuva kuri 3 kugeza kuri 9% by'amafaranga yagabanijwe buri kwezi, abarwa nkijanisha ryinjiza, bikozwe mubice bibiri. Iyo ugurishije inzoga francise, ubanza kwishyura amafaranga yimisoro. Umusanzu uratandukanye ku ijanisha kandi uri hagati ya 2 na 6%.

Byongeye, kuva kuri 1 kugeza kuri 3% byinjiza, wishyura nkumusanzu witwa kwimura isi yose. Umu francisor akoresha aya mafranga kugirango agumane ikirango kumyanya yo hejuru. Ni ingirakamaro kuri wewe, mubindi, kuko kumenyekanisha ikirango nabyo byiyongera kubutaka bwumujyi wawe. Kubwibyo, urashobora gukurura abakiriya benshi nta shoramari ryiyongereye. Bazamenya gusa ko francise yawe yinzoga ari umushinga ushyushye. Kubwibyo, baraguhindukirira bakabona ikintu. Niba ubakorera mubushobozi kandi neza, noneho barashaka kongera guhura nawe kandi bakaba abakiriya basanzwe.

Gukora ijambo kumunwa muri byeri francise ni ngombwa bidasanzwe. Ubwanyuma, ntacyo ukoresha kugirango ukurure abakiriya, baza kuri wewe bonyine bagakoresha serivisi cyangwa kugura ibicuruzwa. Amaherezo, urwego rwo hejuru rwa serivisi rutanga ibipimo byiza byubudahemuka. Abakiriya bawe bashobora kuguhindukirira, kandi urashobora gukorana nabo muburyo bwunguka. Inzira yo kuzuza inzoga francise irashobora guhura nibibazo bitandukanye. Icya mbere, barashobora kuva muri guverinoma.

Aba barashobora kuba abayobozi batiyubashye barangwa na ruswa. Byongeye kandi, abanywanyi bawe barashobora kwifashisha uburyo bwo guhatanira akarengane kandi budasanzwe mugihe bagurisha byeri. Ugomba kuba witeguye kubintu byose. Kubwibyo, ingengo yimari yubwoko runaka bwumutekano. Birakenewe kugira amafaranga kumaboko kugirango dutsinde ibihe bibi kandi tuvamo nkuwatsinze. Inzoga yinzoga yemerera gufungura uruganda cyangwa kugurisha ibicuruzwa biva hanze. Niba ufunguye igihingwa, noneho urashobora kwiringira kwakira ibikoresho gusa ariko nanone ibisobanuro birambuye kubikorwa byose byikoranabuhanga.

Urashobora no kwiringira ko mubice byo kumenya francise, ushobora kubona abakora muri francisor. Abantu batojwe byumwihariko baza iwanyu gushiraho umusaruro no kugenzura urwego rwiza.

Inzoga yinzoga ntishobora guhuzwa numusaruro gusa ahubwo no kugurisha ibinyobwa bisindisha. Kugurisha ibicuruzwa byongeweho bijyanye. Ibi biragufasha kongera amafaranga yinjira mu kwagura ibicuruzwa. Abantu barashobora kugura ibintu byose kuri wewe, uhereye kubinyobwa byeri kugeza kumyuka. Urashobora kandi kugurisha ibiryo, ibiryo, chip, ibiryo byo mu nyanja byumye, umunyu nimbuto nziza, cyangwa ibindi biryo byose. Ibi byose nibyiza kuko byongera amafaranga winjiza.

Inzoga yinzoga iguha amahirwe akomeye yo guhatana kuburyo ushobora kuyakoresha kurwego rwo hejuru rwumusaruro. Kora neza kandi udakoze amakosa, bityo urebe neza urwego rwo hejuru rwibisabwa bidasanzwe. Niba ukora ibikorwa utizigamye, ntamuntu numwe ushobora kugutera ubwoba. Inzoga yinzoga ni umushinga wubucuruzi ushobora kukuzanira urwego rwinshi rwinjiza. Shyira mubikorwa byoroshye, mugihe wirinze amakosa ya gahunda yingenzi. Urashobora kongera ubwinshi bwamafaranga winjiza bije yawe hanyuma isosiyete ikaza gutsinda. Nkigice cyimbuto za francise, ugomba kumenya neza imbaraga zawe nintege nke zawe.

Igikoresho cyemewe cyitwa swot gusesengura ubufasha. Hifashishijwe isesengura rya swot, uhuza amakuru yose aboneka kandi ukumva amakuru yabuze. Urashobora kubibona hanyuma, uhabwa imyitozo ihoraho ikora hamwe nibikoresho. Nyuma ya byose, uzamenya ingaruka n'amahirwe ya francise. Ukoresheje aya makuru, urashobora kugera kubisubizo bitangaje bityo ukemeza ko isosiyete ihagaze neza kumasoko.

Umushinga wibicuruzwa bitandukanye bituma bishoboka gutezimbere byihuse ubucuruzi muriki gice. Ingingo ifite akamaro kanini muri iki gihe muri francises ni ubucuruzi, ibiryo, ubwiza, ndetse ninteguro yubwoko bwibikorwa. Mugihe ufunguye umushinga wenyine, ugomba kubanza gutekereza kubikorwa byose byateganijwe, ibiciro n'imbaraga, kuko nta garanti ijana kwijana ryerekana ko ikibazo cyubukungu cyangwa abanywanyi batakurokoka ku isoko. Biragoye rwose gutangiza umushinga guhera, ubumenyi nuburambe birakenewe, nta gushidikanya ko biza mu myaka yashize. Ni ukubera iki amacupa ya franchise akora neza kandi akenewe? Mugura francise, uhita uhindura neza amafaranga yose yigihe, amafaranga, imbaraga hanyuma ugatera imbere, wuzuye umwuka wigihe kizaza cyiza. Uyu munsi, nta kintu kidashoboka, bityo birashoboka gufungura iduka ricupa, akabari, kandi ku giciro cyiza.

Nyuma yo kunyura muri kataloge ugahitamo francise, urasuzuma ibishoboka byatanzwe mbere, ugereranya itangwa ryiza cyane, ugasesengura ibiciro namafaranga asubizwa, nandi makuru ashobora kuba ashimishije. Niba utazi amahame yakazi, noneho abanyamwuga babimenyereye bafasha haba mugutegura inyandiko ndetse no gutangira akazi kubucuruzi bwamacupa. Gutangira ubucuruzi bwawe bwinzozi hamwe nubucuruzi bwikinyamanswa ni ngombwa bihagije. Niki gikubiye mubijyanye na francise? Reka turebe. Mugura francise, wishyura ikiguzi cyatanzwe, urebye umubare wamafaranga yatanzwe, ashingiye kubiciro byose. Uretse ibyo, amafaranga yose hamwe n’amafaranga agomba kwishyurwa mugihe cyo gushyira umukono ku masezerano, bishimangira amasezerano kandi twiyemeje gushikama. Ku rundi ruhande, francisor itanga ubufasha bwuzuye bwubujyanama, gusura ifungura ingingo nshya, ubufasha muguhitamo ibibanza bikenewe bikwiranye nibisabwa byose (kuboneka kw'itumanaho, interineti, umubare w'inkuru, kwadratura, kuborohereza kuhagera, no guhagarara) .

Gutezimbere igishushanyo mbonera cyimishinga yo gutanga ibibanza, guteza imbere urubuga no kuyitunganya muburyo bwuzuye, byerekana ibigo byose byubufaransa kuriyo, bityo abakiriya bakabona igipimo niterambere ryakarere mukirango. Gushaka abakozi birashobora gukorwa hamwe, hamwe n’amahugurwa akurikira y’inzobere, hitawe ku bumenyi bukenewe, gutanga ubumenyi ku moko y’amacupa, bityo rero, bakagira inama abakiriya ku mateka y’ubucuruzi bw’amacupa ndetse n’imiterere neza kuri rake. Ubufaransa ni amahirwe adasanzwe yo gutangiza umushinga hamwe nigiciro gito, ariko inyungu nini kuri buri wese. Kubona ubucuruzi bwamacupa cyangwa ubundi bufatanye, ubona uburenganzira bwo gukoresha izina, ikirango, ikirango, hamwe nibitumizwa mubicuruzwa. Icyangombwa, francisor itanga abakiriya buzuye nandi makuru. Mugihe cyo kuvugurura assortment, dosiye yamacupa yatanzwe mwizina ryifuzwa, byihuse kandi uzirikana amakuru yisesengura kubisabwa mukarere runaka. Uko ufungura ibigo hamwe nuducupa twa byeri, icupa rya kvass, cider cider, nibindi binyobwa, birashoboka cyane ko ikirango kimenyekana kandi kikamenyekana.

Nyuma yo kujya muri kataloge, kugirango byoroherezwe, hariho moteri ishakisha imiterere itanga francise yunguka kubisabwa. Ntiwibagirwe kubuhanga, mugihe ukiri murwego rwo gutoranya, kumufasha, gutanga ubufasha ubwo aribwo bwose. Turashaka kubashimira hakiri kare kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

Icupa ryibicuruzwa byinzoga ni ingingo ishyushye uyumunsi. Hamwe no kugura francise, urashobora kugabanya amafaranga yawe, igihe, nimbaraga. Bizashoboka kugura francise yamacupa kubiciro bidahenze kubantu bose, byose biterwa nikirango nubunini bwacyo. Birashoboka gusesengura amafaranga asabwa yo gushora muri francise hakiri kare. Impapuro nicyifuzo cyo gutangiza umushinga wawe uyobowe nababigize umwuga. Umu francisor yiyemeje gutegura gahunda yubucuruzi no gushushanya umushinga muburyo bumwe muguhitamo amazu akodeshwa, hitabwa kubintu bimwe na bimwe, kugirango abakiriya bamenye ikirango cyawe.

Gushaka abakozi no guhugura mubuhanga bwose kugirango ubashe kugisha inama abakiriya kumacupa, kumenyera amateka yinkomoko n’umusaruro winzoga runaka, no kwerekana ibicuruzwa. Ntutekereze ko francising ari ihererekanyabubasha bwose muri sosiyete. Ubufaransa ni amahirwe yo gukoresha izina ryikirango runaka mugutezimbere ubucuruzi mukarere runaka. Mugihe utangiye ubucuruzi bwawe bwo gucupa guhera, ugomba kwiga byose wenyine, kubaka umubano no kubona abakiriya. biragoye rwose kugenzura ingingo kure, kubwibyo ntibishoboka gukora udafite abafatanyabikorwa babishaka. Uko amaduka menshi, utubari, utubari two gucupa byeri, niko byunguka kandi bitazibagirana. Umu francisor, ashingiye kumasezerano yubufaransa, yiyemeje gutanga ibyiciro byose byamacupa muburyo buteganijwe, yibanda kubyo abaguzi bakeneye.

Muri kataloge hamwe na francises, birashoboka gusuzuma ibishoboka, amategeko yisosiyete kumasoko, imishinga isanzwe yubufaransa, ibishoboka, amafaranga yinyongera (ibikoresho, amafaranga yubukode, amafaranga rimwe). Ibihe byo kwishyura hamwe ninjiza yambere nabyo byanditse. Amafaranga icyarimwe angana numubare wibiciro bya francisor kandi ni garanti, yishyurwa mugihe cyo gushyira umukono kumasezerano. Muri icyo gihe, ubufasha mu gutunganya no gutoranya ibibanza, gusura gufungura ingingo nshya, inama ku miterere ikwiye ya assortment hamwe n’amacupa, kugirango byorohewe nubwoko bwibicuruzwa byuzuye, bituma bishoboka kumva ubudasa bwose. Ibiciro byose bikenewe mugukingura icupa ryerekanwe murutonde, kugirango ugereranye ibyifuzo byunguka, inzobere mububiko zirashobora gufasha, nabo bazatanga amakuru yisesengura kandi bakaguherekeza mu nama. Twishimiye kukubona kandi dutegereje ubufatanye butanga umusaruro.

Franchise yinteguro yinzoga ni ingingo ishyushye muri iki gihe. Urashobora kugura francise kumushinga wububiko bwinzoga kubiciro bidahenze, byose biterwa nubunini nikirango wahisemo. Na none, birakwiye ko tubanza kubara umubare wingengo yimari iboneka, gushushanya ibyangombwa, kandi francisor izafasha muguhitamo amazu akodeshwa, guhitamo abakozi, n'amahugurwa kuko nibyingenzi kuvuga amateka ya inkomoko y'ibinyobwa, kugisha inama, no kwerekana. Iyo uguze francise, ubona gahunda yubucuruzi yiteguye, igitekerezo cyo guteza imbere ubucuruzi nkuhagarariye ikirango runaka, mubutaka bwigihugu runaka. Kuki ari byiza gukora kuri francise? Ibintu byose byoroshye. Ntibikenewe ko ufungura ingingo nshya wenyine, urebye bikenewe gucunga no kugenzura buri munsi, mugihe ubuziranenge butagomba na rimwe kugabanuka.

Amaduka menshi yinzoga arakinguye, arunguka cyane, ugomba rero kwaguka no kwifuriza hamwe. Ubwoko bwose bwinzoga zizerekanwa mububiko, ukurikije amahitamo yabaguzi, kimwe n’ahantu. Cataloge hamwe na francises izaba ikubiyemo amakuru yuzuye kubyerekeye uwabikoze, akazi ku isoko, amasosiyete asanzwe ya francise, igihe cyo kwishyura, nibindi. Aba franciser bazitabira gufungura amaduka mashya, bagire uruhare mugushinga imishinga itandukanye. Amategeko yo kugemura ibicuruzwa hamwe ninzoga zateguwe mububiko byumvikanyweho hakiri kare, mubihe byinshi mubyiciro, hamwe nibitangwa bidatinze, kubika igihe nubukungu, kugabanya ibiciro bya serivisi y'ibikoresho. Na none, francisor izagira inama franchisee nabakozi kwerekana neza amazina hamwe nibicuruzwa byateguwe, bifasha abakiriya kugendana amahitamo atandukanye. Mugihe cyo guhitamo francise, uzashobora kugereranya umubare wishoramari, ukurikije ubukode bwamazu kububiko, imirimo yo kuvugurura, gutunganya ibibanza, izina ryibicuruzwa, kwishyura rimwe, nibindi.

Umushinga wo gushushanya , gufata neza urubuga bitangwa na francisor. Kugirango umenyeshe ibyifuzo, jya kuri catalog hanyuma wige, hitamo ibyifuzo bikubereye. Twishimiye adresse yawe kandi dutegereje ubufatanye butanga umusaruro.

Ubufaransa bwibinyobwa ni umushinga wubucuruzi ushimishije, mugushyira mubikorwa ni ngombwa gukurikiza byimazeyo inyuguti zamategeko. Ibi bizagufasha kwirinda ibihe bidashimishije mugihe ukorana nubuyobozi bwa leta. Gukorana na francise ntabwo bigusonera cyane muburyozwacyaha cyangwa mubuyobozi, kubwibyo, amategeko agomba kwigwa neza mbere yo gutangiza umushinga. Korana na francise y'ibinyobwa neza, udakoze amakosa, hanyuma ibintu byose bizabe byiza nawe. Uzashobora kugumana uburenganzira bwo kugabana wenyine hamwe na francisor mwagiranye amasezerano yubufatanye. Ibinyobwa bizakenera kwitabwaho bikwiye, bikurikiranira hafi ubuzima bwabo bwumwimerere.

Birumvikana, niba ubiguze uhagarariye franchise, noneho kubisobanuro bigomba kuba byiza. Gukorana n'ibinyobwa neza mugusikana barcode hamwe nibikoresho byikora. Nibyo, gukora kuri francise, urashobora kwiringira ko uzahabwa software ikwiye. Gutunganya gahunda yubucuruzi nurufunguzo rwo gutsinda, imikoreshereze izagufasha kugera kubisubizo bitangaje mumarushanwa.

Niba ukoresha francise y'ibinyobwa, ugomba kandi kuzirikana ko hari amafaranga rimwe kuri francise. Byongeye kandi, uzohereza umusanzu wamafaranga kuri konti ya francisor ukimara kugirana amasezerano, kandi umubare wishoramari uzaba usobanutse. Bizagera kuri 11% byumubare wamikoro ushaka gukoresha murwego rwambere. Ibinyobwa bikora neza bizagufasha kubona amafaranga ahagije kugirango urenze ibyo ukeneye. Urashobora kandi kwishyura francisor kugeza 9%, ashobora kugusaba. Ibi bivuga imisoro n'amahoro kubikorwa byo kwamamaza.

Royalty igera kuri 6% yinjiza buri kwezi, kandi umusanzu mubikorwa byo kwamamaza ni kuva kuri 1 kugeza 3%. Byongeye kandi, ijanisha rishobora kubarwa haba mubicuruzwa byinjira no mubyinjira. Byose biterwa namasezerano kugiti cye nuhagarariye franchise. Shyira mubikorwa ibinyobwa hamwe nibikoresho ukura mubirango. Uru rushobora kuba urutonde rwimyambarire y'abakozi bawe. Mubyongeyeho, hari nuburyo bwo gushariza ibibanza ukurikije indangamuntu.

Franchise yinzoga icupa igufasha gufungura ubucuruzi bwawe ukoresheje amafaranga make yumutungo wamafaranga nigihe, ukurikije imikoreshereze yikimenyetso kizwi, hamwe no guhitamo amazina meza kandi azwi cyane yibinyobwa byinzoga. Ubufaransa nuburyo bwo kwimura uburenganzira bwo gukoresha izina ryikirango, ibicuruzwa, nizina, mugihe runaka. Ubufaransa bukoreshwa mukwagura umwanya wakarere mukongera abakiriya no gufata umwanya munini kumasoko. Birumvikana ko abayikora bashobora kwigenga bafungura ingingo nshya mukarere runaka kwisi, ariko hamwe n’ibicuruzwa byinshi, ibicuruzwa, n’ibicuruzwa, ntihazaba umwanya uhagije wo kugenzura ubuziranenge, ibyo bikaba bishobora gutuma igabanuka ry’ubuziranenge no kugabanuka kwabakiriya. Ku isoko, muri kataloge ya francises, hariho umubare munini wibyifuzo bitandukanye bitandukanye mubyo batanze, kubijyanye nakazi, ubwoko bwa byeri, igiciro cya francise, amafaranga yubukode, hamwe namafaranga make. Usibye ubwoko bwa byeri, hazatoranywa cider, Poiret, Ceki n'Abadage bakora.

Na none, hamwe na francise yo guteza imbere ubucuruzi bwabo, ubufasha, kugisha inama, guhugura abakozi bizatangwa kugirango bumve byeri kurushaho. Gusura gufungura ahacururizwa, amaduka yinzoga, cyangwa utubari dufite inzoga kuri kanda. Umukiriya shingiro yashyizwe mubikoresho byatanzwe. Kugirango ubone ibisobanuro byinshi, ihute kandi utangire ubucuruzi bwawe hamwe ningaruka nkeya nibiciro. Tangira gushaka amafaranga kumacupa uyumunsi!.

Franchise yamacupa yamazi yo kunywa aragufasha gufungura ubucuruzi bwawe mubijyanye nikoranabuhanga rishya, murwego rwo guteza imbere ibidukikije no kubungabunga umutungo. Hano hari ihitamo rinini rya francises zitandukanye kumasoko abereye umuntu runaka, haba mubikorwa ndetse nigiciro. Mu icupa ryamazi cyangwa byeri, amavuta, nandi mazi, hari nuance ukeneye kumenya. Niba uri intangiriro, ugomba rero kugisha inama inzobere cyangwa ugatangira gukora kumasuka y'amazi hamwe na sharke yubucuruzi, ukurikije gahunda yamaze gushyirwaho, ukishyura gusa francise ubwayo hamwe namafaranga rimwe, yishyurwa mugihe cya gucuruza. Kuki ari byiza gukora kuri francise? Ibintu byose byoroshye. Ntibikenewe ko utangirira ku ntangiriro, kubaka abakiriya, gukoresha amafaranga mu kwamamaza.

Hamwe na francise hamwe namazi yamacupa, urashobora kwihuta kugera kurwego rwakarere ukorana nikirangantego kimwe cyangwa ikindi, ushobora kubibona murutonde rwa francise. Na none, birashoboka gusesengura isoko ryose no kugereranya ikiguzi, ibihe byo kwishyura amafaranga yashowe, amakuru kubakiriya hamwe namasosiyete ya francise. Inzobere zacu zizahora zitumanaho, zitange inama kandi zitange inama kubijyanye no kwamamaza, tunatanga ubufasha mu by'amategeko hamwe n'inkunga ya documentaire. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

Umushinga wamaduka yinzoga azahinduka inzira yubucuruzi niba ishyizwe mubikorwa nubumenyi bwikibazo kandi hubahirijwe amahame, amategeko, n'amabwiriza. Muri francise, urabazwa francisor. Yakiriye raporo buri kwezi kuri wewe, kandi nawe ugomba umwenda w'amafaranga. Mugihe ushyira mubikorwa uruganda rwinzoga, uzirikane kugurisha no kwamamaza inzoga bishobora guhagarikwa na leta. Nyuma ya byose, ibikorwa nkibi birashobora gukorwa gusa ukurikije ibipimo byateganijwe. Tanga umushinga wawe w'inzoga witondere bikwiye.

Ir iguha amahirwe yo kongera uruhande rwinjiza. Urashobora kongera amafaranga yinjira mu ngengo yimari ntarengwa, bityo ukemeza imikorere ihamye yumushinga wubucuruzi. Niba ugurisha umushinga mububiko bwawe bwinzoga, noneho francise ifashe gushiraho imirimo yo mubiro. Igishushanyo kidasanzwe kandi kidasanzwe kirahari kuriwe. Byongeye kandi, ibi ntibireba ibibanza gusa ahubwo bireba no kugaragara kwabakozi. Abakozi bambara imyenda idasanzwe. Niba ucuruza kuri kanda, kandi umushinga wawe winzoga francise ikora ntakibazo, noneho urwego rwinjiza ruzaba rwinshi.

Kugirango ubigereho, hamagara francisor wawe kugirango agufashe. Birashoboka kugurisha ubuhanga kugurisha umubare munini wibarura ukoresheje ahari ikirangantego kizwi kandi kizwi. Tanga umushinga winzoga yinzoga ukeneye kwitabwaho. Ubufaransa butanga uburenganzira bwo kugurisha ibicuruzwa byihariye. Urashobora kubabona biturutse hanze, nkibikoresho biva muri francisor. Ubufaransa bukora neza bugomba gukorwa hamwe numushinga wubucuruzi. Ubwa mbere, abanywanyi bawe barakangutse kandi barota gusa ko ntakintu cyiza.

Ubwanyuma, uri umunywanyi ukomeye kubikorwa byatsinzwe kandi bigakoreshwa mugihe kirekire kumwanya wamasoko. Kubera iyo mpamvu, ntibashaka kugabana amafaranga bishimiye kubona. Ugomba guhitamo ku gahato kuzana urwego rwiza rwinjiza neza. Kubikora, ufite byose, urwego rwohejuru rwinzoga francise, ikoranabuhanga, ikirango gikomeye, nibindi. Ukoresheje ibi byose, urashobora gutsinda wizeye guhangana kurushanwa, urenze umwe mubanywanyi.

Ububiko bwinzoga kataloge francise nigikorwa nyacyo cyubwanditsi kigomba gushyirwa mubikorwa neza kandi mubushobozi. Kugirango ukore ibi, ugomba gukurikiza aya mahame umuryango wawe wakiriye na francisor. Mugihe ushyira mubikorwa francise yinzoga, ugomba kumenya neza ingaruka zishobora kukubangamira nuburyo ufite bwo kubitesha agaciro. Kora ububiko bwinzoga franchise ubuhanga kandi neza, uhore wiga imibare iheruka. Kubikora, birakenewe gukusanya no guhuriza hamwe amakuru muburyo bushobora kwigwa nyuma. Uburyo bugezweho bwitwa ibishushanyo nigishushanyo kibereye kwiga.

Aya mashusho yo murwego rwohejuru afasha ububiko bwawe gutanga ibikorwa byubwanditsi bwiza. Ubwanyuma, urashobora gukora ubushakashatsi kumakuru yose akenewe, kubera ko bigaragara neza kandi neza kuri ecran, biroroshye kandi bifatika, kubwibyo, amahirwe nkaya ntagomba kwirengagizwa. Nyuma ya byose, kugira amakuru agezweho biguha umwanya ukomeye cyane kumasoko nkumuyobozi utavuguruzwa. Hindura kataloge ubuhanga mugukora ububiko bwinzoga catalog franchise.

Niba ukoresha iduka ryinzoga munsi ya francise, ugomba rero gukurikiza byimazeyo ibipimo byose wakiriye nyirubwite. Cataloge hamwe nibicuruzwa byinzoga nayo igomba kwigwa kugirango igire amakuru agezweho. Umu francisor yiyemeje byimazeyo kwemeza ko ubucuruzi bwawe buzana urwego rwo hejuru rwinjiza. Amaherezo, ugabana inyungu hamwe na francisor. Yakiriye muri wewe buri kwezi, ibarwa nkijanisha ryinjiza cyangwa ibicuruzwa byakiriwe. Nibyiza cyane, kubwibyo, amahirwe yo murwego rwohejuru ntagomba kwirengagizwa.

Imikorere ikora neza ni amahirwe yo kugera ku nyungu zikomeye kandi zihagije zo guhatanira. Byongeye kandi, ugomba kubyishyura bihendutse cyane, gusa 9% byinjiza buri kwezi. Ariko muri rusange, umubare urashobora kuba muke, byose biterwa namasezerano yihariye washoboye kugeraho wuzuza kataloge franchise. Shyira mubikorwa francise yububiko kugirango hatabaho ibisabwa na leta. Kugirango ukore ibi, inzoga zigomba kugurishwa kumanywa gusa kandi kubantu bamaze kugera mumyaka y'ubukure. Noneho francise yinzoga izatera imbere, irinde ibihano bitandukanye bitangwa ninzego za leta. Urutonde ruzaba rwuzuye ibicuruzwa bishya.

Ubukorikori bwibinyobwa byubukorikori ni umushinga wubucuruzi ugezweho. Kugirango uteze imbere neza, ukeneye amahugurwa meza kandi meza. Mugihe cyakazi hamwe na francise, urashobora guhura nibibazo bitandukanye. Bazakenera kuneshwa neza, bakora ibikorwa byose muburyo bwo kutagira ibibazo. Korana na francise kubicuruzwa byubukorikori hanyuma ububiko bwawe buzagira amahirwe yose yo gutsinda amarushanwa ukoresheje ikirango kizwi hamwe nibisubizo byikoranabuhanga byo murwego rwohejuru. Urugamba rwo guhatana ntirushobora gutera imbere ukurikije uko wabitekerezaga.

Abatavuga rumwe na bo barashobora kwifashisha uburyo bwuburiganya kandi buteye ubwoba kugirango bagutsinde. Kubwibyo, ukeneye kwitegura ibi. Niba ukoresha iduka rya francise ukagurisha inzoga zubukorikori, ugomba rero gutanga intego ikwiye. Kora amahitamo abishoboye kandi uhore ugerageza, bityo wongere igipimo cyiza. Niba uhisemo gutanga inzoga zubukorikori mu iduka ryawe, tanga amahitamo meza. Nibyo, ubwiza bwibicuruzwa bugomba kandi guhuza ingero nziza.

Inzoga zubukorikori mu iduka ryemewe zigomba kwitabwaho uko bikwiye, kuko zigomba kuba nziza. Urashobora kugenzurwa na franchisee ubwe wohereza umuguzi w'amayobera. Uyu azaba umuntu udasanzwe uzakoresha serivise yawe akayisuzuma, hanyuma agatanga raporo kuri francisor. Niba utagurishije neza ubucuruzi bwinzoga yubukorikori, uburenganzira bwawe bwo kugabura buzakurwaho. Gutandukanya uburenganzira bwo gukora ibikorwa mwizina ryikirango ntibikoreshwa gake, ariko, niba udakoze ukurikije amabwiriza, noneho ibyago ni byinshi. Kubwibyo, mugihe ugurisha francise kububiko bwubukorikori, burigihe ukurikize amategeko kandi ntuzigere uyarenga.

Icyo gihe rwose uzatsinda mugihe kirekire mugurisha ibicuruzwa byubukorikori. Uzashobora kugurisha byeri yubukorikori, gutunganya ububiko ukurikije ibisabwa na francise kandi winjiza urwego rwo hejuru. Gutanga icyifuzo gihoraho bizaguha amahirwe yo kwishyura byoroshye amafaranga yose.

Ubufaransa kumaduka y'ibinyobwa ni umushinga wubucuruzi bugezweho. Kugirango ukore neza, ugomba kumva neza ingaruka zishobora kukugiraho ingaruka, nayahe mahirwe abaho kugirango ugere kubitsinzi. Iyo ugurishije umushinga wibinyobwa byubufaransa, ugomba kandi kwibuka ko ushinzwe ambasaderi wikirango. Yitezeko mukurikiza byimazeyo amategeko n'amabwiriza. Mugice cya francise, umushinga wibinyobwa byububiko uzakora neza kandi uhora ushora imari. Ubufaransa kububiko bwamacupa ni umushinga wubucuruzi ugezweho.

Kugirango uteze imbere neza, ugomba kumenya neza ingaruka zose ushobora guhura nazo. Mugihe ukorana na francise kububiko bwibinyobwa, menya imbogamizi ubu bwoko bwibikorwa bisobanura. Erega burya, urimo kugurisha ibyo bicuruzwa byinzoga zishobora kugurishwa gusa mugihe runaka cyumunsi. Witondere neza ubwiza bwibinyobwa, urebe neza ko kugurisha neza kububiko.

Niba ukora ibikorwa byo kugurisha ibinyobwa bya robine, tegura umushinga wawe wubucuruzi kuburyo bitazabaho ingorane zikomeye. Kugirango ukore ibi, ugomba kumva neza ko ukorera kubutaka bwigihugu runaka. Hano hari amategeko adasobanutse neza yimyitwarire hamwe n amategeko agenga umuco. Ntugomba kubavuna kugirango utavunika uko ibintu bimeze. Tegura umushinga wawe wibinyobwa francise muburyo byoroshye kurenga abo bahanganye bose muburyo bwiza bwa serivisi. Ibi bizaguha amahirwe yo kuganza utanga icyifuzo gihoraho.

Uzaba umucuruzi ukora neza kandi utanga umusaruro. Nyuma ya byose, franchise izaguha ibikoresho bikwiye. Hamwe na francise yububiko bwibinyobwa, ugomba kumenya neza ko ukora amasaha runaka kumunsi. Bitabaye ibyo, hashobora kubaho iterabwoba muburyo bwo gucibwa amande cyangwa ibindi bihano. Ubufaransa bwububiko bwamacupa buzakora neza, buguha amakuru yuzuye kubikenewe umushinga wubucuruzi. Kora neza kandi neza, mugihe utirengagije imibare yingenzi. Bashobora gushakishwa uramutse ufashe umwanya.

Birakenewe gukusanya amakuru, kuyasesengura ukoresheje ibikoresho no gukoresha amakuru yabonetse.