Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko buto nigikorwa cyuzuyemo ibihe bibi, bigomba gushyirwa mubikorwa neza hakurikijwe amategeko agenga ubuziranenge no gukoresha ibikoresho byakiriwe na francisor. Muri rusange, hamwe nuburenganzira wabonye bwo gukora francise, uhabwa ibihembo byinshi. Bakeneye gusa gukoreshwa neza kugirango abanywanyi bawe batagira amahirwe numwe. Ubufaransa buto bushobora kugurwa ahantu bifitanye isano bita isoko rya francise. Ibicuruzwa bitandukanye bitangwa naba francisors nabyo biratangwa. Hitamo icyiza kugirango ukore ibikorwa byakazi neza.

Ububiko buto bwubufaransa burangwa nibintu bito ariko bihagije. Kugirango rero udafite ingorane zo kuzuzanya, urashobora kubaza francisor kubyerekeye amasezerano maremare yo gutanga ibicuruzwa. Mu iduka rito, ibintu byose bigomba kuba byegeranye, kimwe, franchise izafasha. Uzashobora gutondekanya ibicuruzwa byose biboneka nkuko bigomba gukurikiza amabwiriza yatanzwe nawe.

Ubufaransa kububiko buto buzatanga icyifuzo gihoraho. Uzahura numubare munini wabaguzi kumunsi. Kugirango buri umwe muri bo anyuzwe, ugomba gutanga uburyo bwiza no gushyiraho ibiciro bifatika. Usibye ibiciro bifatika, ugomba gutanga serivisi nziza. Kora bike kurenza abanywanyi bawe. Noneho francise kububiko buto izishyura byinshi kurushaho.

Ntushobora kwiha wenyine hamwe naba francisor winjiza igihe kirekire. Urashobora gukira vuba cyane, kimwe no kongera umubare wingengo yimari ya burimunsi. Abantu bazishimira gusaba ububiko bwawe, kandi bamwe bazahinduka abakiriya basanzwe. Ubufaransa kubucuruzi buciriritse ni amahirwe yo gukora imirimo yo mu biro ukurikije amabwiriza meza. Uzahita ubakira nyuma yo gukora amasezerano yubufaransa kubucuruzi buciriritse. Uzashobora kandi kubona tekinoroji yohejuru, ubumenyi bushimishije, hamwe nubucuruzi bwubucuruzi wowe ubwawe udashobora gutekereza.

Ubufaransa muri Quito bugomba gukoreshwa mugushinga imishinga ifite amahirwe yo guteza imbere igitekerezo cyikirango cyateye imbere. Iyo utezimbere francise muri Quito, birakenewe gushyira mubikorwa imishinga myinshi kugirango igere kurwego mpuzamahanga. Inzira zitandukanye nziza za francise muri Quito zirashobora gukoreshwa mubice bitandukanye byubukungu, bikongera umusaruro mpuzamahanga wibitekerezo muburyo bunini. Urashobora gutangira ubucuruzi bwa turnkey nta ngaruka kandi ugashiraho ibitekerezo byawe bizana ibyiza byinshi hamwe ninyungu zibarwa. Usibye gusezerana amasezerano yubufatanye, wakiriye urupapuro rwakazi rwuzuye rurimo amabwiriza ku ntambwe ku buryo bwo kuzamura ubucuruzi bwawe. Hamwe no kugura francise, urashobora kuvuga wizeye kubyerekeye intsinzi ikwiye igusanga munzira yabanyamwuga.

Byongeye kandi, muri iki gihe ba rwiyemezamirimo benshi bahitamo umushinga wateguwe, kuruta ibyiringiro byo kwiteza imbere no gushimangira ingamba. Niba ushishikajwe nurupapuro rwuzuye rwashizweho hamwe na gahunda y'ibikorwa byagaragaye, ugomba kugura francise muri Quito kumafaranga akwiranye nikirangantego kizwi. Mubikorwa byawe byose bizagenda neza kandi nkamasaha yo kugerageza gerageza imikorere ya software ya USU uhereye kubahanga bacu babishoboye.