Ubuhanga bwa chimie ni umushinga wubucuruzi, kubishyira mubikorwa ufite amahirwe yose yo gutsinda mukurwanya abo muhanganye. Ubwa mbere, ufite ikirango cyiza cyo hejuru ufite, naho icya kabiri, urutonde rwinyungu ubona wongeyeho uburenganzira bwo gukoresha ikirango ni kinini. Ubu ni uburambe butagereranywa, tekinoroji yo mu rwego rwo hejuru, ibipimo byateye imbere neza. Ibi byose hamwe bitanga ingaruka zifatika kandi urashobora kwinjiza byinshi birenze iyo wakoze gusa ibikorwa utabifashijwemo nabafatanyabikorwa babimenyereye. Uyu ni umushinga utanga ikizere, ugomba gukorwa mubwitonzi budasanzwe no kubahiriza amahame yumutekano yose, kuko mugihe ukorana na chimie, hashobora kubaho ibintu bitandukanye. Niyo mpamvu franchise igomba guhitamo neza, igahitamo ikirango cyizewe.

Niba uhisemo gukorana na francise, ugomba guhita uzirikana ibisobanuro bireba umutungo wamafaranga. Bimaze gutangira ishyirwa mubikorwa ryumushinga wubucuruzi, ugomba gukuramo kugeza 11% byamafaranga yishoramari kugirango ushigikire francisor. Nicyo bita umusanzu wamafaranga, bisobanurwa mubidage nkigice kinini. Ibikoresho byamafaranga, nkuko byari bimeze, kwishura kuberako ushobora gushyira mubikorwa umushinga wawe ukurikije inyandikorugero zatanzwe. Ubuhanga bwa chimie bugomba kugenzurwa, kandi francise igomba kwitonderwa cyane. Aya mategeko agomba gukurikizwa kugirango atinjira mu bihe bikomeye.

Ubuhanga bwa chimie ikora neza ni umushinga wubucuruzi, ukora, ufite amahirwe yose yo kugera kubitsinzi muguhangana kurushanwa. Nyuma ya byose, ukora mu izina ryikirango kizwi kandi kizwi. Niba ushaka kubona francise ikwiye, birakwiye ko ubariza kurubuga aho ibicuruzwa nkibi bitangwa mwizina ryamasosiyete azwi kwisi. Irashobora kuba francise iduka cyangwa guhanahana, byose biterwa nibyo ukeneye. Ubuhanga bwa chimie, hamwe nubundi bwoko bwibikorwa nkibi, butanga kugabanyirizwa inyungu za francisor buri kwezi. Hariho ubwoko bubiri bwo kugabanywa, buri kimwekimwe gifite umwihariko wacyo.

Ubwa mbere, ni amafaranga yubukode, kuva kuri 2 kugeza kuri 6% byamafaranga winjiza. Byongeye kandi, niba ugurisha chimie francise, ugomba no gutekereza ko ari ngombwa kwishyura amafaranga yo kwamamaza kwisi yose. Aya mafranga yerekeza mubikorwa byo kwamamaza no kwamamaza bikorwa nabahagarariye ibicuruzwa.

Gukorana na chimie franchise bisaba igishushanyo mbonera cyimbere ninyuma ukurikije umwimerere udasanzwe. Mubyongeyeho, ugomba no kwitondera imyenda y'abakozi. Imyambarire yimyambarire ya franchise nimwe mubintu bigize indangamuntu. Urashobora kwiruka mukizamini niba udakora nabi chimie franchise. Byongeye kandi, niba ukora ibintu byose nabi, ushobora no gutakaza uburenganzira bwo kugabura wenyine. Kugira ngo wirinde iki kintu, birakenewe gukora witonze kandi witonze ukoporora imiterere yumwimerere.

Ubuhanga bwa chimie burashobora gukora akazi keza kurenza ba rwiyemezamirimo badafite aho bahurira nikirangantego kizwi kwisi. Ufite akarusho muburyo bunini bwibikorwa byuburambe hamwe nuburambe francisor yibanzeho mubyangombwa uhabwa nyuma yamasezerano yumvikanyweho.

Gukorana na chimie francise numushinga wubucuruzi, mugusohoza ugomba kwibuka neza ko ugomba kubahiriza amategeko n'amabwiriza yose agengwa mugihe ugirana amasezerano. Ibi nibyingenzi cyane, nkigenzura ritunguranye rishobora kukuyobora kurangiza. Imirimo ifite ibikoresho byububiko nayo igomba gukorwa neza kandi nta makosa. Niba ukorana na francise, gusa gukwirakwiza neza kubarura ahantu haboneka biguha amahirwe yo kugabanya amafaranga yimari nakazi. Byongeye kandi, birakenewe gukora neza ibikorwa byakazi hamwe nabakozi. Mugihe ukora chimie francise, buri munyamwuga wawe agomba gukora neza inshingano zabo zakazi.

Korana nubwoko nkubu bwa francise udakoze amakosa, noneho ntuzagira ingorane.

Ubufaransa bwimiti yo murugo ni umushinga wubucuruzi ufite akamaro, mugihe cyiterambere ryacyo, ugomba gutsinda ingorane zose neza kandi nta gihombo gikomeye. Muri rusange, ukora kuri francise, wiyemeje gukora impapuro wubahiriza byuzuye amabwiriza yateganijwe. Ibisobanuro byose bikenewe uhabwa na francisor. Umu francisor ashishikajwe no gukora francise yawe yunguka. Nyuma ya byose, bakira ijanisha ryumutungo winjiza. Kugurisha imiti yo murugo muri francise, wirinde amakosa bityo urebe ko urwego rwo hejuru rusabwa kurushanwa.

Abantu bazishimira kuvugana nawe, kuko bazamenya neza ko bazahabwa serivisi nziza. Imiti yo murugo ni ibintu biteje akaga, kubwibyo, mugihe ushyira mubikorwa francise, birakenewe kubahiriza ingamba zose zikenewe. Kora umushinga wubucuruzi neza kandi udakoze amakosa, bityo uzane isosiyete yawe murwego rushya rwumwuga. Uzashobora guhangana neza nimirimo yibintu byose bigoye, ubirangije neza. Igenamigambi ryateguwe neza kumiti yo murugo ni umushinga wubucuruzi uzaba ufite inshingano zimwe. Mu buryo nk'ubwo, francisor, kuruhande rwe, ifata inshingano kuri wewe, nka francisee. Muri rusange uri umugabuzi wihariye.

Umushinga wubucuruzi wateguwe neza murwego rwa francise kumiti yo murugo bizaguha inyungu zingenzi zo guhatanira. Uzashobora gukora neza umurimo wuburyo ubwo aribwo bwose, ubikora neza kandi neza. Kugirango ukore ibi, ukeneye porogaramu yizewe. Porogaramu nkiyi izagushyikirizwa na francisor, cyangwa ugomba kuyibona wenyine. Ikibazo niki, ukeneye francise imiti yo murugo itaguha agasanduku keza k'ibikoresho. Birashoboka ko ugomba guhitamo uburyo bukwiye, aho uzahabwa ibikoresho bikenewe.

Koresha francise kurwego rwohejuru rwo gukora neza, ukore imirimo yose yo mubiro iriho nta kibazo. Uzashobora kwishimira ko umukiriya yiteguye kuvugana nawe, icyingenzi nukubungabunga serivise nziza mugurisha ibicuruzwa byiza, hanyuma urwego rwicyubahiro ruzahora rwiyongera. Kandi ibyo bipimo bidakura byanze bikunze bitesha agaciro. Iri ni itegeko ridashobora kugibwaho impaka. Na none, murwego rwa francise kumiti yo murugo. Niba utitaye kubintu byingenzi, ibibazo birashobora kuvuka.

Gutezimbere francise kumiti yo murugo birashobora kuba umurimo utoroshye. Kurugero, ibigo bya leta byubwoko bugenzura birashobora byoroshye kukurega. Byongeye kandi, abanywanyi bahora bakora, kandi ntibazifuza kureka isoko ryabo murwego rwimiti yo murugo. Ubufaransa bwawe bushobora guhura namarushanwa arenganya. Ibikorwa byuburiganya murwego rwisoko rihiganwa bikunze kugaragara, ndetse no mubihugu byateye imbere cyane. Kubwibyo, ugomba kuba witeguye kubi.

Kubwibyo, kwitegura neza mbere yo gushyira mubikorwa francise kumiti yo murugo ni ngombwa rwose. Mu rwego rwo kwitegura, uzakenera gukora ibikorwa byose bikenewe. Kurugero, ugomba gutangirana nisesengura rya swot. Nigikoresho ushobora guhangana byoroshye ninshingano zo guteranya no gucukumbura imbaraga nintege nke zumushinga. Byongeye kandi, mbere yo gutangiza umushinga wimiti yo murugo uruganda, ugomba no kubaza kubyerekeye abanywanyi bari kumasoko. Kugirango uhangane neza, ukeneye amakuru yose ukeneye. Mubyukuri, muri iki gihe, kuboneka kwamakuru muburyo bugezweho nintwaro ushobora gukoresha kubwinyungu zumushinga wubucuruzi.

Shyira mubikorwa francise kumiti yo murugo hamwe nurwego rwohejuru rwo gukora hanyuma uzabe rwiyemezamirimo watsinze.

Ubufaransa bwimiti icupa yimiti ni umushinga wubucuruzi utanga ikizere, aho ugomba gukurikiza amahame, amategeko, namabwiriza atandukanye. Ibi bizaguha amahirwe mumarushanwa kubera kurangiza neza ibikorwa bya francise. Koresha francise yawe neza cyane, bityo ukomeze gutera imbere. Ubufaransa bwawe kumiti yo murugo bizashimwa nabakiriya bawe kuko bazumva ko ari byiza gusabana nawe. Nyuma ya byose, urwego rwa serivise nziza ruzaba rwinshi rushoboka, bivuze ko ushobora kwemeza urwego rwo hejuru rwubudahemuka bwabakiriya. Kugurisha amacupa yimiti yo murugo muri francise hamwe nibikorwa byiza mugutangiza ibirori byo kwamamaza.

Ibi birashobora kuba intego yo kwamamaza nkubundi buryo buzagufasha kwamamaza ibicuruzwa byinjira. Nyuma ya byose, ugomba kwerekana neza ko ubu utanga serivisi zawe nibicuruzwa, bivuze ko ushobora gukorana nabo. Imiti icupa yo murugo igomba gukoreshwa neza, kandi ubuziranenge bwamacupa ntibugomba kwirengagizwa. Nyuma ya byose, ubudahemuka bwabaguzi bushingiye cyane kuri bwo. Abakiriya bamwe barashobora kugenzura umubare wibintu wasutse mumacupa.

Tanga imiti yo murugo yo mu rugo witonze ikeneye gutanga amahirwe akomeye yo guhatanira. Isosiyete yawe izasabwa kugabanya buri kwezi. Ubwa mbere, hari umusanzu witwa royalties. Icya kabiri, aya ni amafaranga yo kwamamaza, nayo akorwa buri kwezi kandi ingano yayo iri hagati ya 1 na 3%. Ingano ibarwa uhereye ku mubare w'amafaranga washoboye kwinjiza mu kwezi. Gushyira mubikorwa icupa ryimiti yo murugo francise birashobora kugorana.

Kurugero, ibyo nibihano bitangwa na leta kubera gushyira mu bikorwa nabi amahame y’amategeko. Byongeye kandi, abanywanyi bawe barashobora kwifashisha muburyo bwuburiganya, bityo bigatera ubwoba. Mugice cya francise kumiti yo murugo icupa, uzaba ufite ibikoresho byose bikenewe kugirango utsinde icyaricyo cyose kibangamiye kandi uhangane neza ninshingano zashyizweho. Ntucikwe amahirwe yawe hanyuma uze gutsinda. Erega burigihe, mugihe utekereza, undi muntu azabona francise yunguka kumiti yo murugo icupa kandi azakora ibikorwa byo mubiro kandi yunguke. Kubwibyo, ugomba gufata icyemezo kandi ugakora ufite ikizere. Witegure gushyira mubikorwa francise kumacupa yimiti yo murugo ukora ibikorwa byisesengura.

Ububiko bwimiti yo murugo uruganda francise numushinga wubucuruzi ufite akamaro, mugushyira mubikorwa, ufite amahirwe yose yo gutsinda amarushanwa. Ndetse na mbere yo gutangira akazi, ugomba kumenya inshingano zawe kuri francisor muburyo bwo kwishyura inyungu zashyizweho kumafaranga. Niba imiti yo murugo ibika francise yamamaye mubaguzi, noneho inyungu ntizatinda kuza. Kugirango ugere kuriyi ntego, ugomba kwifashisha uburambe nubumenyi bwa francisor. Nyuma yo kwinjira kwabakiriya, ni ngombwa kubaha serivisi yo murwego rwo hejuru no guhitamo ibicuruzwa byo murugo bitari ibiribwa, kandi rwose basubira mububiko bwawe. Kimwe nabandi, iki gikorwa kigomba gukemurwa nubushobozi ntarengwa.

Izindi ngorane zose nazo zikemurwa binyuze mumabwiriza namahame yakiriwe na francisor. Ifasha kongera irushanwa ryububiko bwa franchise hamwe numwanya uhagaze kumasoko.

By'umwihariko hagomba kwitabwaho imicungire yimikorere nubwiza bwibicuruzwa byo murugo byatanzwe. Mu bihe nk'ibi, ubucuruzi bwa franchise buragukwiriye: ufite uburenganzira bwawe bukenewe, kandi cyane cyane, urutonde rwihariye rwibicuruzwa nibikoresho, bitandukanye nibyo abanywanyi bawe bafite. Mubisanzwe, gukora kuri francise bitanga inshingano zimwe zitagomba kwibagirana kugirango twirinde kutumvikana namakimbirane numuntu. Kugirango agenzure, arashobora kohereza komisiyo mububiko cyangwa gukoresha uburyo bwubushakashatsi nkumuguzi wamayobera: aje yitwaza umukiriya usanzwe kugirango agenzure ubwiza bwimiti yo murugo nurwego rwa serivisi ya francise. Mugice cya cheque, umuguzi wamayobera arashobora kugerageza gushotora abakozi. Bikwiye kuzirikanwa no gutegekwa hakiri kare, gutegeka abakozi guhora bakonje.

Urebye ibyo byose, imiti yimiti yo murugo iduka vuba izana inyungu zikomeye.

Amacupa yimyenda yamashanyarazi ni inzira yubucuruzi. Kurangiza, francise mubyukuri ni ubwoko bwibikorwa bijyanye nubukode. Mugukora ibikorwa nkibi, wemera kwishyura imisanzu buri kwezi. Mubyongeyeho, mugihe ushyira mubikorwa isuku, uzasabwa kwishyura icyarimwe icyarimwe. Iri ni ijanisha runaka ryishoramari ryambere. Irashobora kubarwa muburyo bwa 9 kugeza 11%, hanyuma ukishyura ibindi bice bibiri buri kwezi.

Imyanda igomba kwitabwaho bikwiye, kandi kurengerwa bigomba gukemurwa neza kandi ntakintu na kimwe cyangiza. Kumenya biz muri francise bigufasha guhangana nakazi ko mubiro bigoye. Ubushobozi ntarengwa burahari kuri wewe, bityo, isosiyete irashobora kuza muburyo bworoshye. Tanga kuzuza ibitekerezo bikwiye ufata imiti yawe icupa kurwego rukurikira. Koresha francise hanyuma amahirwe yawe yo gutsinda yiyongere cyane.

Ugomba gukorana numwuga ntarengwa kuberako umushinga wubucuruzi ugomba gukorwa vuba bishoboka. Ubufaransa buguha urujya n'uruza rw'abakiriya bashya, ariko, ugomba no kubakorera kurwego rwo hejuru rw'ubuziranenge. Gusa noneho barashaka kugaruka bakagura ikintu. Amacupa yimyenda yamashanyarazi arashobora guhura ningorane zijyanye nibikorwa byo guhatanira. Amaherezo, abakurwanya ntibashobora kwifuza kureka isoko ryabazanira urwego rwo hejuru rwinjiza. Bakoresha byoroshye amayeri yo guhatanira kurenganya.

Igice kinini cyogeza francise iguha isoko ryingenzi ryishoramari gusa niba ryakozwe neza kandi neza. Bisobanura gukurikiza byimazeyo amahame namategeko ateganijwe mumasezerano bizakugeza ku ntsinzi. Shakisha ibyifuzo byose biguha na francisor. Hano hari amakuru menshi yingirakamaro adakwiye kwirengagizwa. Nyuma ya byose, buri gice cyamakuru gishobora kugira uruhare mu iterambere ryinshi ryubucuruzi bwamacupa.

Ubufaransa bwuruhererekane rwububiko bwimiti yo murugo mugucupa nigikorwa cyakazi-cyakazi, aho ugomba kuyoborwa neza namabwiriza yaguhaye. Muri rusange, niba urimo gukora kuri francise kumurongo wamaduka yimiti yo murugo kubwinshi, ugomba rero kumenya neza ko uri umuntu ubazwa. Ubufaransa bwuruhererekane rwububiko bwimiti yo murugo mugucupa bigomba gutezwa imbere kuburyo urusobe rwawe rukora neza cyane. Kugirango ukore ibi, ugomba gukoresha ibikoresho byose, tekinoroji, nubuhanga uzi. Gucunga urunigi rwawe rwo kugurisha ibicuruzwa muburyo bugufasha guhatanira amarushanwa. Mu kurwanya abatavuga rumwe nawe, ugomba gukurikiza amabwiriza wahawe na francisor.

Niba ibintu bitoroshye kandi bitumvikana, urashobora gusaba ubufasha buri gihe. Koresha ububiko bwawe bwa francise hamwe nibikorwa byiza. Ibi bizaguha amahirwe yo gutanga ibyiza byose mumarushanwa. Igomba gukoreshwa mubushobozi bushoboka kugirango idatakaza abaguzi. Tanga ububiko bwurugo francise kwitondera ukeneye. Niba ufite amashami menshi, noneho uyahuze ukoresheje interineti yisi yose. Ibi bizaguha amahirwe yo guhatanira kumagambo angana nabatavuga rumwe na kaliberi iyo ari yo yose.

Niba ugurisha imiti yo murugo murwego rwa francise yububiko, noneho assortment igomba kuba nziza. Kugirango ubigereho, ugomba gukora nubwitange bwuzuye. Birumvikana, urashobora kwitega kwakira assortment ya francisor izaba itandukanye nizindi nzego uhanganye. Iyindi nyungu yo guhatanira. Igomba gukoreshwa nurwego ntarengwa rwo kwisubiramo.

Imiti yo murugo izaba yujuje ubuziranenge kandi urunigi rwawe rwububiko ruzakomeza gukundwa cyane. Kwuzuza birashobora gukorwa hamwe nibikoresho byikora. Kurugero, hashobora kubaho ibice bimwe bigenga amajwi. Tanga imiti yo mu rugo yimiti ikwiye kwitabwaho. Abakiriya bawe nabo ntibagomba kugira ikibazo cyo gukorana na sosiyete yawe. Ba umucuruzi watsinze kandi uhiganwa.

Ibi bizaguha ubushobozi bwo guhangana byoroshye nibikorwa byubwanditsi muburyo ubwo aribwo bwose. Iterambere ryiza rya francise kumurongo wamaduka yimiti yo murugo kubwinshi bizaguha amahirwe yo kongera ubwinshi bwamafaranga yinjira. Ugomba kuganza isoko kurenza abanywanyi bawe kugirango ube mumwanya uzagirira akamaro francise yawe. Nibyo, abaturwanya ntibazifuza kuguha kubuyobozi bwabo. Kubwibyo, uzakenera gukoresha neza ibikoresho byose uzakira mugihe cyo gusoza amasezerano na francisor. Ubufaransa kububiko bwa chimie icupa bugomba gukemura neza ikibazo icyo ari cyo cyose. Gukorana namakuru ya gahunda y'ibarurishamibare hanyuma, urashobora kuba witeguye kubintu byose.

Birakenewe kumva neza imbaraga nintege nke za franchise. Kubwibyo, mugihe ukorana na francise kumurongo wamaduka yo murugo, ugomba kumva neza uko ibintu bimeze muruganda no hanze yarwo.

Amashanyarazi muri Gana azishimira ibyifuzo bidasanzwe no gukundwa kuva benshi mubatangiye ndetse nabacuruzi bariho biteguye kugura umushinga washizweho kugirango bateze imbere ubwabo kubiciro bibarwa. Ubufaransa, mugihugu nka Gana, bugomba kwerekezwa muburyo bwaho bwibikorwa byumwuga, bityo hakaba hari ahantu henshi bikwiranye nubucuruzi. Kubijyanye na francise, Gana irashobora kunozwa cyane mubijyanye nurwego rwubukungu, hashyizweho urutonde runini rwimishinga itandukanye izafasha guteza imbere ibikorwa bitandukanye byo kwihangira imirimo. Mbere yo kubona ingamba, ugomba gusuzuma uburambe bwuwabikoze nurwego rwo gukundwa kwikirango gihari, kubera ko ikiguzi cya franchise kizaterwa no kumenyekana kwizina ryisosiyete. Ubufaransa butandukanye muri Gana bufite urutonde rwuzuye ruherekeza ikirango, tubikesha ubushakashatsi bwakozwe, bizashoboka kwiga ubuhanga bwo kugurisha. Niba ushaka kubona igitekerezo cyihariye cyiteguye kubucuruzi, ugomba rero kugura francise muri Gana, ishobora kukurinda rwose ibyago, kubera ko uyu mushinga aribwo buryo bwiteguye gukora ubucuruzi