Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Isaha ya franchise ni umushinga wubucuruzi wunguka cyane mugihe kirekire. Mugihe ukorana na francise, ugomba kwibuka ko ishyirwa mubikorwa ryimuriwe mubitugu byawe kandi ufite inshingano zuzuye kugirango francise ikore ubuhanga kandi muburyo. Na none, francisor iguha amakuru yuzuye, imishinga yose isabwa mubucuruzi, kode yimyambarire, gushushanya amazu yimyubakire, nibindi. Gukorana na francise bikubiyemo gukenera gukuramo umubare runaka wamafaranga yimari kugirango ushigikire. Ibi nibikorwa bisanzwe kandi ntabwo birimo ibishya. Birumvikana, urashobora kwigenga kumvikana na francisor kugirango ubone inyungu cyangwa indulgensiya.

Gukorana na francise yisaha itanga byihuse kuba umuyobozi kumasoko, gufata imyanya ishimishije cyane. Rwose, ugomba gukora ibikorwa byo kwamamaza wenyine, nyamara, kubwibi, ufite amabwiriza yose akenewe. Barashobora kuyoborwa kugirango birinde amakosa akomeye mugushira mubikorwa ibikorwa byo mu biro. Niba ushaka gucuruza isaha, kuyigurisha uhereye kuri francise izwi, noneho ugomba guhitamo ikirango kibereye. Byaba byiza ufite uburenganzira bwawe ikirango kizwi cyane mubindi bihugu gusa ariko no mubutaka bwigihugu ugiye gukorera ubucuruzi bwawe. Isaha iragurishwa neza, kubwibyo, ugomba gusa guhitamo francise ikwiye kandi ugakora umushinga wubucuruzi ukurikije amabwiriza yakiriwe. Niba watangiye inzira yo gutondeka abakiriya bawe, ugomba gufata ingamba zikwiye mugihe.

Kugira ngo ufate ingamba bitatinze, ugomba gukurikirana ibikorwa byubucuruzi kandi uhora uri maso. Isaha cyangwa isaha francise igomba gushyirwa mubikorwa witonze, kuko abanywanyi bawe bari maso kandi barashobora gufata ibikorwa bitandukanye kugirango babone inzira. Nibikorwa bisanzwe mugihe amarushanwa abangamira isohozwa ryimirimo yashinzwe. Mugihe ukora isaha francise, ufite igikoresho cyose cyibikoresho bifatika, nibikoreshwa neza, bizagera kubisubizo bitangaje. Urashobora gukorana na bonus zitangwa ku makarita yabakiriya. Iyi myitozo yongerera cyane urwego rwubudahemuka bwabakiriya. Gukorana na francise yisaha irashobora kandi gushiramo ububiko bwiza.

Kugabanganya umutungo mububiko kuburyo utazahura nibibazo byubusa.

Isaha yisaha ni umushinga wubucuruzi mugihe ushyira mubikorwa, birakwiye kandi kwibuka ko ufite inshingano zimwe na zimwe kuri francisor. Usibye inshingano zo kwishyura imisanzu runaka buri kwezi, ugomba no kubika ikirango. Ibi bivuze ko abatekinisiye bawe bagomba kwambara neza. Imyambarire imwe yemewe yemewe muri sosiyete mukorana igomba kubahwa. Imikorere ya francise ya digitale iguha amahirwe yo guhangana neza nakazi kakazi ko mu biro kakozwe neza kandi gakurikiza amahame. Kora mubice bitandukanye byibiciro kugirango bigufashe kuzamura bije yawe.

Isaha ya francise izakora neza niba burigihe wiga raporo yububasha bwo kugura. Barashobora kugufasha kumenya ingaruka n'amahirwe ufite mugihe ugurisha imigabane runaka.

Amasaha nigicuruzwa cyihariye, kubwibyo, franchisee nayo igomba kuba murwego rukwiye. Ugomba kwitondera cyane urwego rwo kumenyekanisha ibicuruzwa uteganya gukorana nabyo. Niba idakunzwe cyane mugihugu cyawe, noneho birashobora guteza akaga. Niba francise yujuje byimazeyo ibyanditswe byanditse mubitabo byubucuruzi, ubwo ntuzagira ingorane na gahunda ifatika. Shyira mu bikorwa ubuhanga bwisaha, witondere ibisobanuro bitandukanye bityo wiyemeze amahirwe yo gufata ibyemezo byiza byubuyobozi. Urashobora kwiga imibare ukoresheje ibishushanyo nimbonerahamwe kugirango ubashe gufata icyemezo gikwiye cyo kuyobora.

Kugira amakuru agezweho byemeza intsinzi ntabwo muri francise gusa. Nyuma ya byose, amakuru menshi muburyo bugezweho ufite, niko amahirwe menshi yo kugera ku ntsinzi mugihe kirekire.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ububiko bwamasaha francise numushinga wibikorwa byakazi cyane. Kugirango ubone byinshi muri byo, ugomba gukora imyiteguro ibanza. Igizwe no gukora ibikorwa byo gusesengura. Ubufaransa bugomba gukemurwa mubushobozi, uzi neza ko ugomba kwiha urwego rwo hejuru rwinjiza. Nyuma ya byose, ugomba kuba ufite inshingano. Umuntu wambere ushaka kubona amafaranga ava mubikorwa byawe ni francisor wenyine.

Mugabana na fagitire yawe. Ibi bikubiye mu masezerano. Gusa shyira mubikorwa francise yawe kuburyo abanywanyi badafite amahirwe yo kukurwanya na gato. Bituma bishoboka guhangana ningorane zose. Isaha ya francise ifite amahirwe yose yo gutsinda igihe kirekire niba ubikora neza kandi nyuma yo kwiga imibare. Amakuru y'ibarurishamibare araguha igitekerezo cyukuntu isoko ryububiko ryifashe, umwanya wububiko bwawe bwite, hamwe nuburyo bwamaduka uhabwa kuri aya magambo.

Gukora iduka ryamasaha munsi yubufaransa birashobora guhura nibibazo bitandukanye, kandi ntabwo arinzego zishinzwe kugenzura leta zihagarariye guverinoma gusa ahubwo ni abanywanyi. Niba ukoresha francise iduka, barashobora kwitabaza uburyo butandukanye bwo kurwana. Witegure kandi ntibashobora kukugirira nabi. Imyiteguro igizwe no gukora muburyo bwose bushoboka. Kubwibyo, ububiko bwawe bwamasaha ya francise buzaba bwiteguye kubibazo byose nyuma. Gusa urashobora kubatsinda mugutakaza amafaranga make.

Mubyukuri, birakenewe kugira umufuka windege mugihe habaye akaga kadateganijwe. Nibintu kandi ushobora gutsinda ukoresheje muri francise. Ugomba guhora ushyikirana naba francisor kugirango ubaze ibibazo byose wifuza. Ibi nibyingenzi cyane kuko ari ngombwa kugira amakuru yose ajyanye no kuyakoresha kugirango utinjira mubibazo bitoroshye kandi biteje akaga. Isaha cyangwa isaha francise ni amahirwe yawe yo kugera kubisubizo byingenzi mumarushanwa.